Choosing the Best Name for your Company or Product ThinkResults Marketing

So, you've decided to have a ... company. One of the first (of many) decisions is what to name it, right? This is an important, and often emotional, decision that is no less crucial than naming a baby. The big difference is that there can be more than one Brittany or Jennifer in a group (trust me on this... there were five Jennifers in my kindergarten class!). This is not the case for companies, which makes the process that much more challenging.