Chris Dufey Podcast

Chris Dufey
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Not long ago I was sleeping on a couch trying to build my business in time for our first daughter to be born. NOW?
 As a father to 4, we're living between Bali and Australia, and having sold my last coaching company recently—I get to be the brains behind some of the best online businesses. The Chris Dufey Podcast has a simple mission, openly sharing the un-filtered truths to success, and giving you the insights to create the business and life you love. Rather than you feeling overwhelmed with too much information and too many podcasts to listen to… Each episode here is designed to have you stop feeling confused about "what to do". And gives you the (proven) next steps to get results. Find out more at https://chrisdufey.com/podcast

  1. 1D AGO

    AI is Killing Your Coaching Business

    My team builds you a $167K/month client machine in 8 weeks.  You just approve it. Interested? → https://jointherainmakers.com/chooset...  AI is killing your coaching business. Not because you're not using it. Because you're using it the same way everyone else is, and it's making you invisible. n this video, I'm breaking down the 3 biggest mistakes coaches make with AI that are costing them clients, killing their conversions, and turning their marketing into generic noise. And I'm showing you exactly how to fix it. Most coaches think they're ahead because they're using ChatGPT to create content. They're posting more. They're "automating." They feel productive. But productive and profitable are not the same thing. And while you're churning out AI-generated posts that sound like everyone else, coaches who understand how to use AI strategically are taking your clients. Here's what you're getting in this video: Why AI-generated content is making you invisible (and what to do instead) The 3 AI mistakes that are costing you thousands per month in invisible losses How to use AI to sharpen your positioning instead of just producing more content The hierarchy of what to automate first (most coaches have this backwards) Why ChatGPT is not your business partner and what to use instead The difference between generic AI tools and purpose-built AI systems for coaching businesses How the coaches pulling away from the pack are using AI right now I've audited over 100 coaching businesses in the last 3 months. The pattern is clear: coaches who adopted AI early thought they were ahead, and now their content gets ignored, their funnels convert worse, and their sales calls have dried up. It's not an AI problem. It's a strategy problem. The coaches winning right now aren't the ones with the flashiest AI setup. They're the ones who automated the boring, high-leverage stuff that directly touches revenue. Speed to lead. Sales prep. Delivery admin. The things that actually make money. I'm Chris Dufey, founder of The Rainmakers. We build full marketing ecosystems for coaches and consultants. I've built and sold a multi-7-figure coaching business, been behind the scenes of 7, 8, and 9-figure online businesses, and right now we're deep in the trenches building AI-powered systems that actually move the needle. I started sleeping on a couch with my baby daughter, wondering how I'd make rent. Built my first business to multi-7-figures, sold it, then spent years getting paid $25K/month retainers to fix some of the biggest info-businesses on the planet. Scaled my consulting offer to $1M/year in 63 days. Launched an agency, took it to $200K/month in under 90 days, then burned it all down because "bigger" doesn't always mean "better." Now I live between Bali and Australia with my four daughters, work 2-4 hours a day, and help coaches install the systems that gave me my freedom back. The window where "using AI" is enough is closing fast. The question isn't whether you're using it. It's whether you're using it in a way that makes you uncopyable.  Instagram: https://www.instagram.com/wearetherainmakers Facebook: https://www.facebook.com/wearetherainmakers LinkedIn: https://www.linkedin.com/company/the-rainmakers Website: https://wearetherainmakers.com

    15 min

  2. 5D AGO

    How to Make $50,000-$80,000 Monthly as a Coach (My Private System)

    My team builds you a $167K/month client machine in 8 weeks. You just approve it. Interested?  → https://jointherainmakers.com/choosetime?utm_src=organicyoutube Want the exact system that takes Beauty Business owners from $3K to $20K a month without burning out or guessing what comes next? Start here: https://jointherainmakers.com/private If this is our first time meeting hey, I'm Chris Dufey, founder of The Rainmakers. We help online info businesses and coaches make serious money with lean teams, smart systems, and a sales process that doesn't rely on crossing your fingers. In this episode, you're getting a seat inside a real $4,000 private consultation completely free. That's not a headline. That's what happened. I sat down with Adam, a coach who helps independent beauty business owners get more clients and earn more money, and we mapped out exactly what's holding his business back, where the real leverage is, and what the straightest line to $20K a month looks like.  No theory. No fluff. Just the actual thinking, frameworks, and decisions.  Here's what we covered:  How to stop wasting your lead magnet on people who will never buy and reposition it so it pre-qualifies the right clients before they ever talk to you.  Why your email nurture sequence might be working against you and the simple shift that turns a cold list of 7,000 into a warm pipeline of booked calls.  The one offer to rule them all and why trying to sell two audiences at once is killing your conversions.  The three things your prospects need to believe before they'll ever say yes and how to incept those beliefs before the sales conversation even starts.  How to make your guarantee so simple and so obvious that objections dissolve before they're even raised.  Why changing the name and framing of your call offer every month can dramatically improve your show up rates without changing a single thing about what you actually do.  The DM sales method that's generating over $170K USD a month in one business and how to use it to sell your lower ticket offer without a single sales call.  If you're a coach, consultant, or expert who helps people get real results and you feel like the ceiling you've hit is more about your system than your skill this episode is going to be one of the most useful things you watch this year. Here's the short version of how I got here:  • Became a personal trainer because I was the fat kid who wanted abs (and honestly, I also wanted people to like me). • Built a personal training agency across Sydney gyms. • Moved to Dubai, started a business, had my first child, and discovered how much coffee a new dad can actually run on. • Moved to Bali to "start an online business" which really meant I had no idea and spent everything figuring it out. • Launched a supplement company that went up in flames. No sugarcoating it. • Stumbled into business coaching because other trainers wanted to know how I was living abroad while still selling fitness. • Founded Coaches Cartel coaching, software, and virtual teams for fitness pros. • Became a father of four while managing a traveling family of six. • Sold my multi-7-figure coaching business. • Started consulting 6, 7, and 8-figure coaches and CEOs charging up to $25K a month. • Founded The Rainmakers. Today, my team and I work behind the scenes with some of the most successful online businesses in the world. We give our members the upper hand knowing what's actually working right now, and installing it directly into their businesses. This YouTube channel is me showing up and sharing how I build a business and a life I'm proud of. It's for people who want success that doesn't just look good on Instagram it feels good when they wake up in the morning. Because what's the point of being rich if you're tired, grumpy, and lonely? Wealth. Health. Relationships. You need all three to actually win. Drop a comment, ask a question, or tell me what you want me to cover next. I read them. Instagram:  / wearetherainmakers   Facebook:  / wearetherainmakers   LinkedIn:  / the-rainmakers   Website: https://wearetherainmakers.com

    29 min

  3. APR 3

    How I Built a $300,000/Month Business - Complete Roadmap Revealed

    https://jointherainmakers.com/choosetime?utm_src=organicyoutube In this episode, I'm breaking down the exact roadmap I used to build a $300,000/month business. This isn't theory. This is the step-by-step blueprint that took me from zero to multiple 7-figures, and I'm showing you every single move. You're going to see the real systems, the client acquisition machine, and the infrastructure that let me scale to $300K/month without burning out or working 80-hour weeks. If you're a coach or consultant stuck in the feast-famine cycle, this roadmap will change everything. Here's what I'm covering: The 5-engine client acquisition system that brings in high-ticket clients on autopilot How to scale revenue without scaling hours (the 2-4 hour workday framework) The exact offer structure that converts at 28.2X ROAS Systems that let your business grow WITHOUT you being the bottleneck Why most coaches fail at $50K/month and how to break through The difference between building a job and building a machine I didn't get here by grinding harder. I got here by building smarter systems that work while I sleep. And in this video, I'm giving you the complete roadmap so you can do the same. My name is Chris Dufey. I'm the founder of The Rainmakers, and I help coaches and creators build $1M+ businesses that grow without them. I've scaled multiple companies to 7 and 8 figures, and I've learned that freedom isn't an accident. It's engineered. I started sleeping on a couch with my baby daughter, wondering how I'd make rent. Built my first business to multi-7-figures, sold it, then spent years getting paid $25K/month retainers to fix some of the biggest info-businesses on the planet. Scaled my consulting offer to $1M/year in 63 days. Launched an agency, took it to $200K/month in under 90 days, then burned it all down because "bigger" doesn't always mean "better." Now I live between Bali and Australia with my four daughters, work 2-4 hours a day, and help other coaches install the exact systems that gave me my freedom back. If you're ready to stop trading time for money and start building a business that scales without you, this roadmap is your starting point. Instagram: https://www.instagram.com/wearetherainmakers Facebook: https://www.facebook.com/wearetherainmakers LinkedIn: https://www.linkedin.com/company/the-rainmakers Website: https://wearetherainmakers.com

    19 min

  4. MAR 31

    The Highest Converting Funnel (The Only Funnel You Need - Highest Converting System REVEALED)

    Work with me: https://jointherainmakers.com/choosetime?utm_src=organicyoutube I've built hundreds of funnels. I've spent millions on ads. This one converts better than all of them. $282,000 in monthly revenue on $10,000 ad spend. 28.2X ROAS. From cold strangers clicking ads to closed $6,000 deals. This is a complete breakdown of the 5-engine system that produces these results with real client numbers, real metrics, and nothing held back. The 5 Engines:  → Engine 1: The Offer Engine — how we positioned a $6K offer to feel like a no-brainer → Engine 2: The Ad Engine — $10K/month spend, 1.9% CTR, $4.80 CPC, 2,080 visitors → Engine 3: The Funnel Build Engine — landing page, application flow, pre-call experience → Engine 4: The Lead Capture Engine — this is where most coaches lose 15-20% of revenue (staged capture, qualification, routing, speed-to-lead) → Engine 5: The Closing Engine — 31% close rate, 47 deals closed, $213 cost per acquisition The numbers: 312 leads captured at $32 per lead (19% more than standard funnels) 58% qualification rate = 181 booked calls 84% show rate (vs 68% without speed-to-lead) 31% close rate (vs 19% without qualification) 47 deals closed per month $78,000 more per month than without the full system $936,000 more per year on the same ad spend. This isn't one lucky client. This is a repeatable system: One coach hit $1M profit per quarter Another signed 101 clients with only 600 followers Another went on holiday, worked 1.5 hours/day, made full income. The tool that powers Engine 4 (Lead Capture) is iClosed, staged capture, qualification, intelligent routing, speed-to-lead automations. Link below. If you want all 5 engines built for your business, that's what we do inside Rainmakers. Link below. If this is our first time meeting, hey 👋🏼 I'm Chris Dufey, founder of The Rainmakers. We help coaches and creators scale to $1M Profit with tiny teams and only working 2-4hrs a day. A few years ago, I was sleeping on a couch, scrambling to build a business before my first daughter arrived. She showed up. I wasn't ready. Now, I've got four kids, homes in Bali and Australia, and I build 7- and 8-figure businesses that don't depend on me. This channel is for founders who want simple, scalable businesses that buy back time with proven systems that just work. Subscribe, drop a comment, and let's build a business you actually enjoy running. 🔗 CONNECT WITH ME: → Instagram: https://www.instagram.com/chrisdufey/ → Facebook: https://www.facebook.com/chris.dufey → LinkedIn: https://www.linkedin.com/in/chrisdufey/ → Website: https://www.chrisdufey.com/ #HighTicketFunnel #28XROAS #SalesFunnel

    29 min

  5. MAR 26

    How to Generate FAST Cash in 12 Days (My Proven Campaign)

    Work with me: https://jointherainmakers.com/choosetime?utm_src=organicyoutube Need cash fast? This 12 day campaign generated $10K to $100K for clients while we built their long term system. This isn't theory. This is the exact Fast Cash Campaign we run for every Rainmakers client in their first two weeks while we're building their full client acquisition machine in the background. Most coaches think they need a funnel, ads, and a massive audience before they can make money. Wrong. The 12 Day Fast Cash Campaign breakdown: → Day 1 to 3: Audit your warm network and craft your offer → Day 4 to 6: Strategic outreach (the exact scripts we use) → Day 7 to 9: Book and run calls → Day 10 to 12: Close deals and collect cash Real results from this campaign: - One client: $100K cash collected in 7 days - Another: $30K in the first week - Another: 7 new clients signed in one week - Starting coach: $12K in his first launch This campaign funds your ad spend, covers your investment, and gives you momentum while we build your long term system. If you need cash now and don't want to wait 8 weeks for a funnel to go live this is your playbook. If this is our first time meeting, hey 👋🏼 I'm Chris Dufey, founder of The Rainmakers. We help coaches and creators scale to $1M Profit with tiny teams and only working 2 to 4hrs a day. A few years ago, I was sleeping on a couch, scrambling to build a business before my first daughter arrived. She showed up. I wasn't ready. Now, I've got four kids, homes in Bali and Australia, and I build 7 and 8 figure businesses that don't depend on me. This channel is for founders who want simple, scalable businesses that buy back time with proven systems that just work. Subscribe, drop a comment, and let's build a business you actually enjoy running.  🔗 CONNECT WITH ME: → Instagram: https://www.instagram.com/chrisdufey/ → Facebook: https://www.facebook.com/chris.dufey → LinkedIn: https://www.linkedin.com/in/chrisdufey/ → Website: https://www.chrisdufey.com/   #FastCash #CoachingBusiness #QuickRevenue

    13 min

  6. MAR 24

    How I Went From $0 to $1M in 63 Days

    Work with me: https://jointherainmakers.com/choosetime?utm_src=organicyoutube From zero to a $1M/year run rate in 63 days. Here's the exact playbook. This isn't theory. This is a real case study of how I took a consulting business from scratch to a $1 million annual run rate in just 63 days. No massive ad spend. No huge team. No existing audience. Just a proven system executed relentlessly. In this breakdown, you'll see: → Day 1-21: Positioning, offer, and funnel setup  → Day 22-42: Traffic and lead generation launch → Day 43-63: Scaling to $1M run rate → The exact numbers: ad spend, leads, show rates, close rates → What worked and what didn't → How to replicate this for your business → The psychological shifts that made it possible → Why starting from zero was actually an advantage The full Substack breakdown: https://chrisdufey.substack.com/p/how-i-went-from-0-to-1m-in-63-days If you're a coach doing $10K-$50K/month and want to scale fast, study this breakdown. If this is our first time meeting, hey 👋🏼 I'm Chris Dufey, founder of The Rainmakers. We help coaches and creators scale to $1M Profit with tiny teams and only working 2-4hrs a day. A few years ago, I was sleeping on a couch, scrambling to build a business before my first daughter arrived. She showed up. I wasn't ready. Now, I've got four kids, homes in Bali and Australia, and I build 7- and 8-figure businesses that don't depend on me. This channel is for founders who want simple, scalable businesses that buy back time with proven systems that just work. Subscribe, drop a comment, and let's build a business you actually enjoy running.  🔗 CONNECT WITH ME:  → Instagram: https://www.instagram.com/chrisdufey/ → Facebook: https://www.facebook.com/chris.dufey → LinkedIn: https://www.linkedin.com/in/chrisdufey/ → Website: https://www.chrisdufey.com/ #MillionDollar #BusinessGrowth #63Days

    11 min

  7. MAR 20

    The $240K Coaching Call - What We Fixed to Generate Massive Profit

    Work with me: https://jointherainmakers.com/choosetime?utm_src=organicyoutube $240K in extra profit. From one conversation. Here's what we fixed: He was attracting the wrong clients. His messaging said "get your first $10K" so he got beginners. We flipped it. His offer was buried. We rebuilt it so the right people see it and say "I'd be stupid not to buy this." He was giving too much access. We set boundaries that actually scale. This is a full coaching call. Uncut. You'll hear exactly how we diagnosed the problem and what we changed. If you're a coach stuck attracting people who can't afford you or who drain your energy this will show you why. 0:00 – $240K Profit From This Call 0:35 – Jacob's Offer & Pricing Breakdown 1:52 – The Big Messaging Mistake 3:18 – Rebuilding the Offer for Scale 4:24 – Using Ads to Attract Better Clients If this is our first time meeting, hey 👋🏼 I'm Chris Dufey, founder of The Rainmakers. We help coaches and creators scale to $1M Profit with tiny teams and only working 2-4hrs a day. A few years ago, I was sleeping on a couch, scrambling to build a business before my first daughter arrived. She showed up. I wasn't ready. Now, I've got four kids, homes in Bali and Australia, and I build 7 and 8-figure businesses that don't depend on me. This channel is for founders who want simple, scalable businesses that buy back time with proven systems that just work. Subscribe, drop a comment, and let's build a business you actually enjoy running. 🔗 CONNECT WITH ME: → Instagram: https://www.instagram.com/chrisdufey/ → Facebook: https://www.facebook.com/chris.dufey → LinkedIn: https://www.linkedin.com/in/chrisdufey/ → Website: https://www.chrisdufey.com/ #CoachingCall #BusinessTransformation #ClientAttraction

    36 min

  8. MAR 17

    The $52M System That Signs 5-20 Clients Per Month (Complete Breakdown)

    Work with me: https://jointherainmakers.com/choosetime?utm_src=organicyoutube This is the complete system we use to generate $52M+/year in coaching sales. No hacks. No algorithm games. Just predictable clients on repeat. After generating over $52 million in coaching sales, we've refined this system down to a science. This isn't about getting lucky with a viral post or hoping the algorithm favors you. It's about building a client acquisition machine that runs predictably, month after month. The complete breakdown: → The 5-phase Rainmaker Engine that generates clients on autopilot → Why most funnels are failing in 2026 (and what actually works) → The 7-11-4 rule for building trust that converts → How to scale to $50K-$200K months working 2-4 hours a day → The Fast Cash Campaign that generates $10K-$100K while we build your system → Real client results: $1M per quarter, $318K in 30 days, 13X ROAS If you're a coach doing $30K-$100K+/month and want a system that runs without you — this is the complete walkthrough. We build the entire machine for you in 8 weeks. The tech, the copy, the ads, the funnel, the follow-up. You show up to calls. We do the rest. If this is our first time meeting, hey 👋🏼 I'm Chris Dufey, founder of The Rainmakers. We help coaches and creators scale to $1M Profit with tiny teams and only working 2-4hrs a day. A few years ago, I was sleeping on a couch, scrambling to build a business before my first daughter arrived. She showed up. I wasn't ready. Now, I've got four kids, homes in Bali and Australia, and I build 7- and 8-figure businesses that don't depend on me. This channel is for founders who want simple, scalable businesses that buy back time with proven systems that just work. Subscribe, drop a comment, and let's build a business you actually enjoy running. 🔗 CONNECT WITH ME: → Instagram: https://www.instagram.com/chrisdufey/ → Facebook: https://www.facebook.com/chris.dufey → LinkedIn: https://www.linkedin.com/in/chrisdufey/ → Website: https://www.chrisdufey.com/ #CoachingBusiness #ClientAcquisition #BusinessSystems

    21 min
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About

Not long ago I was sleeping on a couch trying to build my business in time for our first daughter to be born. NOW?
 As a father to 4, we're living between Bali and Australia, and having sold my last coaching company recently—I get to be the brains behind some of the best online businesses. The Chris Dufey Podcast has a simple mission, openly sharing the un-filtered truths to success, and giving you the insights to create the business and life you love. Rather than you feeling overwhelmed with too much information and too many podcasts to listen to… Each episode here is designed to have you stop feeling confused about "what to do". And gives you the (proven) next steps to get results. Find out more at https://chrisdufey.com/podcast

Information

  • Creator
    Chris Dufey
  • Years Active
    2022 - 2026
  • Episodes
    23
  • Rating
    Explicit
  • Copyright
    © 2022. All Rights Reserved.
  • Show Website
    Chris Dufey Podcast