Chris Hiland-Why Experiences Elicit Different Customer Responses and What To Do About It‪.‬ MN AMA Get In The Game Podcast

For the past two years, Jack Morton Worldwide's annual Experiential Marketing Survey has revealed consumers' preferences for learning about brands and making purchase decisions. Listen and learn what Jack Morton Worldwide learned using this proprietary research. You'll deiscover how experiences trigger different emotions and behaviors, why different groups react differently to the same event, and how you can effectively position events in your brand's marketing mix. Speaker Chris Hiland is Managing Director of Jack Morton Worldwide's Chicago operation .