Episode 33 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.
This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.
This week Scott Guthrie is in conversation with Chris Stokel-Walker, technology journalist and author of TikTok Boom: China’s Dynamite App and the Superpower Race for Social Media - which is published today - provided, of course, you're listening to this podcast on upload day 22 July 2021.
In this episode we:
Compare TikTok's disruption of the social media space with that of Apple's disruption of the smartphone industry when it launched the iPhone back in 2007.Talk algorithms pitting TikTok's ‘content graph’, against the industry-pervasive ‘social graph'Ask whether TikTok's headline sponsorship of this year's Vidcon signifies anything greater than just switching up lanyard colours for conference goersConsider TikTok as a music discovery channelTalk TikTok and geopolitics I ask Chris if he still has a downer on influencer marketingCheck out the Influencer Marketing Lab website for full show notes and related useful links.