25 min

Chris Walker on using personal brand and LinkedIn to scale demand gen experts Refine Labs How to Win

    • Marketing

Chris Walker, CEO at demand generation experts, Refine Labs. We hear about the value of testing assumptions, the difference between delivering content and collecting leads, and the power of ignoring the competition. I weigh in with my thoughts on creating strategic narratives, building companies with inbound marketing, being "the best" for your specific customer, developing personal brands and owning a unique point of view.

Chris Walker, CEO at demand generation experts, Refine Labs. We hear about the value of testing assumptions, the difference between delivering content and collecting leads, and the power of ignoring the competition. I weigh in with my thoughts on creating strategic narratives, building companies with inbound marketing, being "the best" for your specific customer, developing personal brands and owning a unique point of view.

25 min