54 min

Christine Atkins and Jackie Kutzer - Orvis 50/50 Anchored

    • Wilderness

Orvis has been a leader in the fly-fishing industry for what seems like eternity.  Recently they launched their 50/50 On the Water campaign, an initiative with the goal of seeing more women on the water.  From women-specific gear development to education & adventure experiences, nonprofit partnerships to women-centric storytelling, the campaign has been a hot topic lately.  I met Christine Atkins and Jackie Kutzer, the gals behind it, to ask the uncomfortable questions.

Orvis has been a leader in the fly-fishing industry for what seems like eternity.  Recently they launched their 50/50 On the Water campaign, an initiative with the goal of seeing more women on the water.  From women-specific gear development to education & adventure experiences, nonprofit partnerships to women-centric storytelling, the campaign has been a hot topic lately.  I met Christine Atkins and Jackie Kutzer, the gals behind it, to ask the uncomfortable questions.

54 min

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