1 hr 37 min

Christine Birch: Lead Marketing for Sony, Dreamworks, Film District Trailer Geeks and Teaser Gods

    • Visual Arts

Christine G. Birch is the CEO of THE ROYGBIV COLLECTIVE. Christine immigrated to the US from the island of Jamaica at the age of 3. As a young girl, she taught herself to read & write before Kindergarten, resulting in her declaring the entire experience a waste of time & skipping it entirely. Since then, she has been on an incredible odyssey through the American Dream via its most famous educational, cultural & business institutions.
Heavily influenced by her Jamaican father’s wisdom & wit, Christine blazed a trail through the Ivy League (Dartmouth College), New York publishing (Scholastic & Random House) & eventually, Hollywood where her strategic skill & creative instincts won multiple industry awards & recognition.
Hailed as “one of the best pieces of manpower in the business,” Christine rose through the Hollywood power ranks to become the first & only black woman (& the only Jamaican!) ever to run marketing for a major studio (Sony Pictures), a legendary filmmaker (Steven Spielberg) and a successful independent. She has collaborated with the entertainment industry’s top executives & creative talent, disrupting the status quo, shaping popular culture, & driving performance. Along the way, she has become famous -- & infamous -- for her ability to “cut through nonsense like a hot knife through butter.”
Now, Christine is focusing her wide-ranging talents on her new company, THE ROYGBIV COLLECTIVE, which develops business leaders & projects focused on advancing the next phase of human progress.
Based on years of motivating people to create billions of dollars in global wealth, Christine applies her unique understanding of how to drive mass behavior toward tackling the world’s bigger challenges. "With all the emphasis on analytics and micro-targeting, it’s tempting to forget how mythic narrative connects all the dots and creates emotional resonance. Since the beginning of man, transcendent narratives have helped establish a sense of common purpose, which is how successful movements are built,” said Birch. “I’m excited by the idea of how the narrative-building process can be applied to the companies, projects, and ideas that are transforming our lives.”
Christine’s company name, which stands for the colors of the light spectrum, is a nod to the professional & personal diversity which is instrumental to her work.

Christine G. Birch is the CEO of THE ROYGBIV COLLECTIVE. Christine immigrated to the US from the island of Jamaica at the age of 3. As a young girl, she taught herself to read & write before Kindergarten, resulting in her declaring the entire experience a waste of time & skipping it entirely. Since then, she has been on an incredible odyssey through the American Dream via its most famous educational, cultural & business institutions.
Heavily influenced by her Jamaican father’s wisdom & wit, Christine blazed a trail through the Ivy League (Dartmouth College), New York publishing (Scholastic & Random House) & eventually, Hollywood where her strategic skill & creative instincts won multiple industry awards & recognition.
Hailed as “one of the best pieces of manpower in the business,” Christine rose through the Hollywood power ranks to become the first & only black woman (& the only Jamaican!) ever to run marketing for a major studio (Sony Pictures), a legendary filmmaker (Steven Spielberg) and a successful independent. She has collaborated with the entertainment industry’s top executives & creative talent, disrupting the status quo, shaping popular culture, & driving performance. Along the way, she has become famous -- & infamous -- for her ability to “cut through nonsense like a hot knife through butter.”
Now, Christine is focusing her wide-ranging talents on her new company, THE ROYGBIV COLLECTIVE, which develops business leaders & projects focused on advancing the next phase of human progress.
Based on years of motivating people to create billions of dollars in global wealth, Christine applies her unique understanding of how to drive mass behavior toward tackling the world’s bigger challenges. "With all the emphasis on analytics and micro-targeting, it’s tempting to forget how mythic narrative connects all the dots and creates emotional resonance. Since the beginning of man, transcendent narratives have helped establish a sense of common purpose, which is how successful movements are built,” said Birch. “I’m excited by the idea of how the narrative-building process can be applied to the companies, projects, and ideas that are transforming our lives.”
Christine’s company name, which stands for the colors of the light spectrum, is a nod to the professional & personal diversity which is instrumental to her work.

1 hr 37 min