Branding is about creating the right perception of your church. You have to be intentional with your logo, website, and graphics to cut through the noise. Michael has been specializing in building church brands for years having launched hundreds of them with his agency. This podcast is designed to build your church's brand by using the techniques the major brands use. Michael will present the concepts through the lens of ministry so your church can be genuine to your God-given vision. He has been in ministry since 2001 as a communications director at megachurches and church plants.
069 How to design a church website that serves as the digital front door of the church
Your church's website is where new guests come first to decide whether they will come on a weekend. The website needs to be designed like an employee with a specific job working 24/7 to get people to a worship service. In this episode, I want to give you a strategy to design a website that will answer the questions people have when they check out your church online. When you get this right, people will understand the benefits you offer them, and it will help them decide to come for a visit.
068 How I made design decisions using an audience to brand Legacy Church for 3 generations of people
Legacy Church had a fresh vision with a new pastor to reach all 3 generations of people in their city. They wanted grandparents to be able to come to church that is also appealing to their children and grandkids. We worked to design a brand strategy that resulted in the brand visuals for the logo, website, and facility signs. In this video, we discuss the process of how we went about creating the Legacy Church brand.
067 3 steps to rebrand your church and create momentum (part 3)
Good branding transforms a church from being the best-kept secret in town to becoming a pillar in the community. People will say, "we have been looking for you all our lives." Your church has a fantastic message that needs to be heard by the community. A well-designed brand allows the church to be perceived as relevant so people will be open to listening to your message. This is the final part of a 3 part series about rebranding your church.
066 3 steps to rebrand your church and build momentum (part 2)
Over the years, I have created a process that will allow your church to create a compelling brand in your city. A good starting point is a great logo and tagline. I have an agency that specialized in designing brands for churches. In the last video post I shared how GO Church experienced a 30% increase in attendance after rebranding, Vibrant Church planted in a new city and in seven months had reached over 200 in attendance on a weekend, and Evangelistic Center saw a dramatic increase in giving after they launched their new brand.
065 3 steps to rebrand your church and build momentum (part 1)
Branding is the perception people have of your church. It's what they say about you. The question is, are they saying the right thing about your church? In this episode, we will begin a series where we take a look at 3 steps to rebrand your church and creates momentum. As an agency owner, I build brands for churches. I am passionate about helping churches understand how to leverage powerful branding techniques to reach their city. Good branding transforms a church from being the best-kept secret in town to becoming a pillar in the community. People will say, "we have been looking for you all our lives." Do people stop to give your church a shot? The problem most churches have is they are invisible in their city. Good brands present themselves as a solution to a problem in people's lives.
064 The branding process for a church plant in a rural blue-collared community
Waters Edge is a church plant that wants to get noticed the blue-collared community they serve. I created a brand around the vision of Pastor TJ and his team that would relate to the city. In this episode, you'll get inspired by the branding process and learn the tactics that result in an attractive design. The colors are in line with the local NFL football team, which is a big deal to the area. We choose a font for the logo in line with popular brands that people wear in the area. The logo's design is simple and able to be used for the marketing methods of Waters Edge, including a float in the annual city-wide parade. Attend the online Church Marketing Conference Sept. 29-30, 2020 for free using this link: https://yn344.isrefer.com/go/Conference/PC/
Customer ReviewsSee All
Full of gold nuggets
Found some great insights and love the actionable items. This is a podcast that goes beyond just branding. I love it that it combines faith in a beautiful way!
My NEW Favorite!
Just just discovered this podcast a few days ago and was instantly hook to the point where I binge watched all available episodes in anticipation for the next one. As a designer myself I love hearing and learning from other creatives, and as a Christian it’s great to see that there are people out there that give branding within the Church the attention it deserves. Michael is a well of knowledge and I would highly recommend this podcast to anyone looking for valuable insight on branding and marketing strategies for their church or organization.
Great wisdom and practical steps for church branding
This podcast gives more than just theory. It includes actionable content that churches can implement to focus on their vision and grow their brand. This team has worked with my Church and I have seen the positive effects of their wisdom and experience. Highly recommended!