58 episodes

Cigar Sense Podcast is your spot to listen in on sensory and cultural aspects of the premium cigars. You'll have insights on how to better recognize and articulate the sensory experience of fine cigars. A variety of inner-views and interviews will be on hand to empower you as a cigar consumer and inspire you, as well as your regular host, Franca Comparetto.

Cigar Sense Podcast Franca Comparetto

    • Leisure
    • 5.0 • 14 Ratings

Cigar Sense Podcast is your spot to listen in on sensory and cultural aspects of the premium cigars. You'll have insights on how to better recognize and articulate the sensory experience of fine cigars. A variety of inner-views and interviews will be on hand to empower you as a cigar consumer and inspire you, as well as your regular host, Franca Comparetto.

    Cigar Sense technology: is it AI based?

    Cigar Sense technology: is it AI based?

    We regularly get questions from our followers and also members about the technology we use at Cigar Sense.
    David Wells, vice-president, co-founder and technologist at Cigar Sense, explains how Cigar Sense works, why our technology is not AI and gives us insights on many more connected aspects.
    Quick episode summary How does Cigar Sense work?
    Knowing how to name an aroma
    A solution: Profile Advisor
    Helping the industry with a standardized language
    Is this AI?
    Data privacy
    Why isn't there an app?
    References On correlation vs. causation: https://www.cigarsense.com/correlation-or-causality/
    On accuracy in recommender systems: https://www.cigarsense.com/accuracy-in-cigar-recommender-systems/
    On personalization in recommender systems: https://www.cigarsense.com/personalization-in-cigar-recommender-systems/
    On transparency in recommender systems: https://www.cigarsense.com/transparency-in-cigar-recommender-systems/
    On user control in recommender systems: https://www.cigarsense.com/user-control-in-cigar-recommender-systems/
    Feedback and promotion on the show You can ask your questions, make comments and be featured on the show! Let your voice be heard. Email Franca Comparetto [franca@cigarsense.com].
    We have no external investors, nor cigars or ads sale revenue. The people we accept/invite on our podcast are not paying us for the exposure we offer them. Just like for the Cigar Sense membership and our educational resources, we strive to provide independent information.

    • 17 min
    The Cigar Sense panel

    The Cigar Sense panel

    The Cigar Sense panel is a key instrument that allows consumers to know what a cigar actually delivers to the senses. On top of to consumers, the trained sensory panel work is dedicated to anyone who wants to know and market the cigar for what it is.
    Quick episode summary Benefits vs. mainstream marketing or promotional copy
    Difference between consumers (or untrained tasters) and trained tasters within a sensory panel
    The purpose of the trained sensory panel
    How many panelists (aka analysts) should there be?
    The sensory analysis system
    The selection of panelists
    The training
    The samples procurement
    The samples preparation
    The descriptive test
    The product specification
    The analysis submission
    The blind data consolidation
    References On sensory analysis and its misconceptions: https://www.cigarsense.com/a-new-profession-in-the-cigar-industry/
    On cigar reviews usefulness and standards: https://www.cigarsense.com/on-cigar-reviews-usefulness-and-standards/
    On sensory analysis vs. tastings: https://www.cigarsense.com/sensory-analysis-or-tastings/
    On the science of cigar tasting: https://www.cigarsense.com/the-science-of-cigar-tasting/
    On sensory evaluations: https://www.cigarsense.com/005-on-sensory-evaluations/
    On sensory analysis: https://www.cigarsense.com/004-on-sensory-analysis/
    Feedback and promotion on the show You can ask your questions, make comments and be featured on the show! Let your voice be heard. Email Franca Comparetto [franca@cigarsense.com].
    We have no external investors, nor ads revenue. Just like for the Cigar Sense membership and our educational resources, we strive to provide independent information.

    • 18 min
    Is more cigar choice better?

    Is more cigar choice better?

    Is more cigar choice better? Today we have a plethora of choices of premium cigars. We discuss what are the possible motivations for people to choose from many cigars or from less and identify one solution to fill the gap between many choices and "good enough for me", in respect of our individual taste.
    Quick episode summary Is having more cigar choice a better way to satisfy our needs?
    Choosing between the best or “good enough for me”
    Why do some people always want to try all cigars?
    How do we know what is the best for us?
    What about consumers who want what is familiar?
    Imitate or preserve our individuality?
    How can we fill the gap between a wide choice and preserve our taste?
    References Barry Schwartz https://en.wikipedia.org/wiki/Barry_Schwartz_(psychologist) Cigar Sense free membership https://www.cigarsense.com/

    • 9 min
    How unique is our taste?

    How unique is our taste?

    If you had an idea of what your unique personal taste is about, after listening to this episode you may look at some things differently.
    Aniello Buonincontro wrote a book, "Degustazione Razionale", which means rational tasting. He researched anthropology, sociology, neuroscience and psychology. He also studied the issues concerning the characteristics of the premium cigar in relation to marketing and consumption.
    Aniello is a certified sommelier and a Cigar Journal panelist. He has been in charge of the most renowned cigar courses in Italy (Catadores by the Cigar Club Association). He actually is an aeronautical engineer. Nine years ago, he left his job as production manager in a multinational company and became sales manager at Cigars and Tobacco, one of the biggest, if not the biggest, importer and distributor for Italy of new word cigars.
    Among his role's activities, he provides training and guidance for events and manages the relationships with many producers, retailers and enthusiasts.
    Quick episode summary What is personal taste?
    How do genetic, sensory and mental factors play a role when we talk about our personal taste?
    Why should consumers and marketers care about personal taste?
    Symbology and art in the cigar world's marketing.
    New or boring cigars?
    What is good taste?
    Should we smoke what we really like or conform to others?
    Why can't producers anticipate what consumers like (unless they have relevant data)?
    What is the real pleasure?
    Who is to blame for our conformism, our following others' tastes?
    What's the difference between good and pleasant?
    What is the role of emotions when we talk about "pleasant"?
    What is the difference between an off-flavor and an unpleasant aroma?
    How can we protect our authentic taste? What is the challenge when doing this?
    What is the difference between tasting and judging?
    When judging, do a long-time experience and quantity of cigars smoked count?
     
    Resources: Aniello Buonincontro's blog: https://sigarietempo.com/ 
    Get your free personalized recommendations powered by technology and sensory analysis:  https://www.cigarsense.com/
      HELP US SPREAD THE WORD! If you like this episode, give us an honest review, subscribe and share with your friends!
    You can also follow us on:
    https://twitter.com/CigarSense 
    https://www.facebook.com/cigarsense/
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    https://www.instagram.com/cigarsense/
    https://www.youtube.com/channel/UCsrQpv6q5CusJ51-6_aK_qg
     
    Feedback and promotion on the show You can ask your questions, make comments and be featured on the show! Let your voice be heard. Email Franca Comparetto [franca@cigarsense.com].
    We have no external investors nor ads revenue. The people we accept/invite on our podcast are not paying us for the exposure we offer them. Just like for the Cigar Sense membership and our educational resources, what we strive to provide is independent information.

    • 50 min
    Choosing cigars for luxury

    Choosing cigars for luxury

    We all have our individual needs and values. Often so many of them are combined together. Even if it might not be a priority for us to consider premium cigars as luxury products, at least consciously, we may recognize some patterns discussed in this episode.
     
    Quick episode summary What needs lead us to buy premium cigars as luxury products?
    Among the wide variety of cigars, which ones do we tend to choose based on such needs?
    Where does knowledge fit in the luxury picture?
    Some challenges for cigar companies.
    A solution for consumers (and companies).
     
    References Stamatogiannakis, Antonios; Calderón, Susan; Gonçalves, Dilney - 2017/09/08 - Spoiling Ourselves: Consumers’ Choice of Luxury Products

    Cigar Sense free membership https://www.cigarsense.com/ 
     
    HELP US SPREAD THE WORD! If you like this episode, give us an honest review, subscribe and share with your friends!
    You can also follow us on:
    https://twitter.com/CigarSense 
    https://www.facebook.com/cigarsense/Facebook
    https://www.linkedin.com/company/cigar-sense-inc-/LinkedIn
    https://www.pinterest.com/CigarSense/Pinterest
    https://www.instagram.com/cigarsense/Instagram
     
    Feedback and promotion on the show You can ask your questions, make comments and be featured on the show! Let your voice be heard. Email Franca Comparetto [franca@cigarsense.com].
    We have no external investors nor ads revenue. The people we accept/invite on our podcast are not paying us for the exposure we offer them. Just like for the Cigar Sense membership and our educational resources, what we strive to provide is independent information.

    • 13 min
    The history of the Dunhill Cuban cigars

    The history of the Dunhill Cuban cigars

    The history of the Dunhill Cuban cigars was presented at the III International Symposium "Habana/Habanos"2009, an event gathering historians, museum workers, researchers of different branches, journalists, collectors, artists, trader, sommeliers with the propose of, a.o., sharing researches and accumulated experiences on the Habanos economy and analyze the links between the tobacco industry and the Cuban national history, culture and identity.
    You can read the full transcript of the lecture at https://www.cigarsense.com/the-history-of-the-dunhill-cuban-cigars/
    Alex Iapichino is General Counsel and Group Company Secretary of Naked Wines plc, the leading direct to consumer online wine retailer, with operations in UK, USA and Australia. Alex lives in London and is an avid smoker, passionate about Cuban cigars.
    Join Cigar Sense for free [https://www.cigarsense.com/] and get your personalized recommendations powered by technology and sensory analysis!
    Resources mentioned during this episode About Smoke - An Encyclopaedia of Smoking, Alfred Dunhill Ltd., c 1932.
    An Illustrated Encyclopaedia of post Revolution Havana Cigars, Min Ron Nee, Interpro Business Corporation, First Edition, January 2003, page 125.
     
    HELP US SPREAD THE WORD! We’d love it if you could please share Cigar Sense Podcast with your followers.
    If you like this episode, head over to Apple Podcast, Podchaser or your favorite player app and kindly leave us a review and follow the show!
    Feedback and promotion on the show You can ask your questions, make comments and be featured on the show! Let your voice be heard. Email Franca Comparetto [franca@cigarsense.com].
    We have no external investors nor ads revenue. The people we accept/invite on our podcast are not paying us for the exposure we offer them. Just like for the Cigar Sense membership and our educational resources, what we strive to provide is independent information.

    • 28 min

Customer Reviews

5.0 out of 5
14 Ratings

14 Ratings

Huck1512 ,

Choices

Thank you for the last episode I thought it was another great podcast!
Martin

Cigar Parejo ,

CigarSense Parlor_Sensational

Would you like to hear from cigar experts or have a two-way discussion from the comfort of your home?
CigarSence.com, (the brain child of Franca Comparetto) is a massive data base of cigar tasting profiles to help you find your favorite cigar, and podcasts with leaders and mavericks of the cigar world. To top it all off, she also organizes video chat rooms with the experts and you can join in. Talk with Master Blenders, professional cigar tasters, and other industry leaders.
Fantastic opportunity for fun with cigars, what could be better?

RalphBarnes1965 ,

Meaningful cigar reviews!!

This podcast does a great job of explaining some of the problems with cigar reviews, most of which are anything but objective or scientific, hence cannot be really reliable. "Sensory evaluations" (episode 5) explains the antidote to this problem, bringing a method that's absolutely standard in many other industries (from fine wine to fine cheese to coffee and chocolate) into the realm of premium cigars. Well done!

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