Citi Global Consumer CMO Jennifer Breithaupt on Brands as Life Partners Authentic Influence

On today's episode, Citi Global Consumer Chief Marketing Officer Jennifer Breithaupt joins Adam Conner for a conversation on how the financial giant is striving to become a life partner to its customers.

Today, you'll learn:


Jen's thoughts on the importance of authenticity
How Citi holds 12,000 events a year for its customers
How to become a truly emotive brand

SeeHerHearHer

How to leverage employees as brand advocates
How to become a more authentic marketer

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Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.

Find more at https://www.podcast.vivoom.co/.

Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)