Citi UK CEO Tiina Lee, Nationwide CEO Debbie Crosbie and Howden CAP’s executive chair Mary O’Connor outline how finance companies can best set, monitor and promote their purpose as an organisation Following the Rules

Today’s episode is a little different to normal. It is a recording of a recent panel discussion from City & Financial Global’s ninth annual 'Culture and Conduct Forum for the Financial Services Industry'. I was invited to moderate a panel on moral capitalism and we discussed how financial services can best link their profits with their purpose, how the newest intake of graduates are influencing firms decisions as they define and promote their purpose internally and externally, the transition to net zero and plenty more in between. I hope you enjoy it.