18 episodes

Let's get clarity on how to harness the human essence in brands to create true connection and impact--from increasing growth to generating positive change, at the same time. Topics include branding, business, and marketing.

ClarityConnects clarityconnects

    • Business
    • 5.0 • 14 Ratings

Let's get clarity on how to harness the human essence in brands to create true connection and impact--from increasing growth to generating positive change, at the same time. Topics include branding, business, and marketing.

    The employee is now the customer -- Anne Erhard

    The employee is now the customer -- Anne Erhard

    We have always focused primarily on customers as the main group for our branding and marketing efforts…well those times are changing. On this episode of the ClarityConnects podcast, Anne Erhard, EVP for Social Impact & Sustainability at Edelman, shares recent research that demonstrates the importance of the belief-driven employee who have become the main stakeholder for a thriving business, and how employees now carry the power to influence their CEOs to a greater level of responsibility to stand up for what’s right.


    Resources from this episode:


    - Edelman


    - Belief-driven Employee

    • 35 min
    The Interconnectedness of brands, purpose, and people -- Sandy Skees

    The Interconnectedness of brands, purpose, and people -- Sandy Skees

    We are living through a fundamental shift in how customers, employees, investors, and other business stakeholders expect brands to genuinely show up and care for social and environmental issues. On this episode of the ClarityConnects podcast, Sandy Skees, Global Lead of Purpose & Impact Practice from Porter Novelli, shares recent research that shows Americans want corporations to stand up for what’s right, provides guidance on how brands can identify and live their purpose, and illustrates that doing Good inevitably unlocks a spectrum of innovative opportunities for growth that were nonexistent before. Let's do Good!


    Resources from this episode:


    Porter Novelli

    Business of Cancel Culture study

    • 38 min
    Shifting for Good in 2021 - Touseef Mirza

    Shifting for Good in 2021 - Touseef Mirza

    Although 2020 is finally behind us, it has molded us and caused tremendous repercussions on people, culture, and brands—now and in the future. On this episode of the ClarityConnects podcast, I share how last year’s events has forced people and brands to be more human, vocal, and powerful. Also, by considering the state of corporate activism, customers, and yes even politics, I provide guidance on how to be profitable while doing good in 2021. We are living in a precious time full of opportunities to create positive change—let’s do this.

    • 20 min
    The core of branding is belonging -- Patrick Hanlon

    The core of branding is belonging -- Patrick Hanlon

    Let’s face it, branding is abstract. It is only once we grasp the core of branding in the context of visceral human emotions and yearnings, that we can see its full capacity. On this episode of the ClarityConnects podcast, Patrick Hanlon, CEO of PrimalBranding.co and a world-leading brand practitioner who is the author of Primal Branding, systematically breaks down branding and its functionality, and shares how companies can flourish following a tumultuous year that has heightened people’s need to belong to brands that have authentic belief systems.


    Resources from this episode:


    PrimalBranding.co

    Primal Branding Book (a book that changed the way I look at branding)


    Enjoy!

    • 31 min
    Facing the business intricacies of purpose -- Margot Brandenburg

    Facing the business intricacies of purpose -- Margot Brandenburg

    It’s clear that purpose-led businesses have risen in 2020. But what are concrete implications that businesses must consider and undertake to embody purpose and act in accordance? On this episode of the ClarityConnects podcast, Margot Brandenburg, an expert on strategic philanthropy, capital markets, and inequality from the Ford Foundation, shares the nuances of today’s do-good corporate entities, reveals the latest valuable research on purpose, and the key elements a company must take into account in order to be profitable while creating positive change, simultaneously.


    Here are the resources we mention during this episode: 


    The Ford Foundation

    A Test of Corporate Purpose, research paper

    Business Roundtable

    • 42 min
    Real creative advertising begins with self-awareness -- Shannon Washington

    Real creative advertising begins with self-awareness -- Shannon Washington

    Cultivating self-awareness can truly unleash human flourishing and imaginative ideas. On this episode of the ClarityConnects podcast, the brilliant and soulful Shannon Washington, Group Executive Creative Director at R/GA--who is one of the few Black Women creative leads in the advertising industry--shares why self-awareness is essential for creativity, how allyship leads to equitable and strong teams, and the key role advertising can play in today’s culture pertaining to racial and social justice.


    Twitter: @shannboogie


    Website: www.shannonwashington.net


     

    • 41 min

Customer Reviews

5.0 out of 5
14 Ratings

14 Ratings

Beska11 ,

Inviting, honest, relatable!

Touseef brings soul, honesty and feeling back into branding and marketing. It’s very easy in this day in age to view consumers as numbers. This podcast reminds us that we are all beings that strive for connection, relationships and relatability at our core. This podcast is not only informative and a teaching tool for marketing and branding. It is a reminder to reflect inward and stay true.

I will be listening every week and sharing with my friends!

MeMeMeMeNYC ,

Really well done

This is polished and professional, but still so... human. And accessible!

VRE7publicity ,

Master of Clarity!!

Touseef Mirza embodies the power of clarity and is highly energetic, enthusiastic, and purposeful in helping people “make the connection” on every level personally and professionally. I’m honored to know her and celebrate the ClarityConnects podcast. This is a channel that all intentional about excelling in excellence. This podcast will be one of your post valuable subscriptions and investments of time.

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