37 episodes

From Ad Operations to eCommerce merchants, the digital ecosystem is made up of competitive, fast-paced industries that demand cross-functional collaboration, strong leadership, and stellar communication. Every week, we’ll go behind the scenes with AdOps and eCommerce leaders to understand how they operate, the challenges they’ve faced, and what’s been key to their career success

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    • Business
    • 5.0 • 5 Ratings

From Ad Operations to eCommerce merchants, the digital ecosystem is made up of competitive, fast-paced industries that demand cross-functional collaboration, strong leadership, and stellar communication. Every week, we’ll go behind the scenes with AdOps and eCommerce leaders to understand how they operate, the challenges they’ve faced, and what’s been key to their career success

    Russ Macumber |Co-Founder, Impressive Digital

    Russ Macumber |Co-Founder, Impressive Digital

    Russ Macumber found his start in eCommerce through marketing, running six-cent ads through Google in the early 2000s, focusing on a handful of banner ads and minimal tracking data. He remembers that back then there was very little information about how well ads were performing, and what exactly is bringing customers into your store. 
    Growing up serving customers in his parent's business, Russ knew very well how important that kind of information is to your overall business. And now years later has helped found Impressive Digital, a young and innovative ecommerce marketing group focused on delivering new digital and in-person traffic to your store, as well as providing tracking data and proven methods to lead customers towards conversions. 
    Hear more about Russ's journey, the challenges he has had to overcome, and the insights gained along the way below.

    • 47 min
    Ari Paparo | Entrepreneur & Co-Founder, Beeswax

    Ari Paparo | Entrepreneur & Co-Founder, Beeswax

    Ari Paparo got his start in the Adtech industry by joining a small company at the time called Doubleclick, shortly after the dot-com crash. There he helps turn the fledgling adtech group into one of the industry's biggest names, later leading to an acquisition by Google. 
    After spending some time as a product manager there, he moved on to Nielson where he developed the Digital Ad Ratings system that delivers deduplicated audience measurement metrics across computers, smartphones, tablets, and connected TV. 
    From there he went from AppNexus, and then started his own highly customizable DSP, Beeswax, allowing companies to operate as their own bidder instead of using cloud bidders.
    Now he’s off to Comcast.
    Ari’s unique and impactful story as a groundbreaking adtech leader is full of deep-dive insights into building leading companies and products from the ground up. Listen in to hear his story and knowledge about the ecosystem he played a heavy hand in developing.

    • 30 min
    Lisa Howard | Global Head of Advertising and Marketing Solutions, The New York Times

    Lisa Howard | Global Head of Advertising and Marketing Solutions, The New York Times

    Lisa Howard started her journey towards becoming a global leader in online advertising at journalism school at the University of Georgia, where she competed as a student athlete in swimming. Her goal was to become an Olympic gold medalist and later a sports newscaster. But after her Olympic trials and an advertising class, her vision changed.
    Now she leads the advertising and marketing teams at the world's premier news organization, The New York Times. 
    Listen in to gain Lisa's unique and powerful insights on the online advertising industry, and how she juggles managing one of the largest publishing sites in the world.
     

    • 40 min
    Kamalesh Suresh | Senior Manager of Ad Operations, MediaMint

    Kamalesh Suresh | Senior Manager of Ad Operations, MediaMint

    Upper management in ad ops can lead you to have a diversified role, epesically when your company works across a vartiey of specializations.
    MediaMint is a service provider for the entire digital marketing eco space, capable of connecting and working with clients from all parts of the landscape, be it digital advertisers, ad networks, or digital publishers.
    Here Kamalesh manages a team of 200 people and roughly 25 clients, doing everything from managaing partnerships to ad ops reporting and anyalsis, and backend techincal assitance.
    Listen in to learn more about Kamalesh's eight years at MediaMint, starting as a team lead and working his way into a Senior management role.

    • 42 min
    Dan Rua | CEO of Admiral, The Visitor Relationship Management Company

    Dan Rua | CEO of Admiral, The Visitor Relationship Management Company

    Dan Rua is CEO of Admiral, The Visitor Relationship Management (VRM) Company. Admiral VRM helps thousands of digital publishers worldwide grow visitor relationships and revenue, via adblock recovery, paid subscriptions, registration walls, email/identity, GDPR/CCPA privacy consent and more. Admiral VRM offers one tag, one vendor, one consistent visitor experience; cleaning up the multi-vendor Frankenstein of 5-10 vendors fighting over a visitor's attention -- improving UX and growing Average Revenue Per Visitor (ARPV). Prior to launching Admiral, Dan was the seed investor and COO/CRO for a large music streaming publisher that reached 100M+ visitors by putting visitor relationships first. Prior to that, Dan was named #4 Most Loved VC and #17 Most Respected VC while backing and building 40+ companies in media, software and technology, managing three VC funds with DFJ and others. Dan earned his BS (Computer Engineering) from UF, MBA from UNC Kenan-Flagler Business School, and JD (Intellectual Property) from UNC Law School.

    • 46 min
    John Shankman | Founder and CEO, Hashtag Labs

    John Shankman | Founder and CEO, Hashtag Labs

    John Shankman, founder and CEO of Hashtag Labs started his dive into Ad Ops while on his lunch break selling to a Hoover's competitor in the early 90s, right when the blogosphere was starting to blossom. John's interest in buzzwords, jargon, and where the internet was heading in "Web 2.0" lead him to start researching the topic and eventually landed him a job doing ad sales for early online brands like TechCrunch, Mashable, and Business Insider.
    Listen in to learn more about John's journey,  his approach to the ad ops ecosystem, and the continuing evolution of the industry.

    • 37 min

Customer Reviews

5.0 out of 5
5 Ratings

5 Ratings

pkl5 ,

Awesome!!

Very interesting and helpful to learn about the ad ops world!!

AdOpsAficionado ,

Shining the spotlight on top Ad Ops leaders

Not sure how a show like this hasn’t existed before! Ad Ops is a niche profession and these are the people doing the most interesting work. It’s been fascinating to listen to their stories and the lessons learned from their careers.

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