Clear the Air is a weekly podcast highlighting hot topics in advertising through interviews & roundtable discussions with successful business, marketing, and technology professionals. Each new episode dives into various topics including data use and privacy, branding, cultivating DEI, marketing strategy, and agency culture with an array of notable guests. Brought to you by RPA, a holistic advertising agency in Santa Monica, CA, famous for our people-first approach, our goal is to help you gain clarity on the always-changing world of marketing. Sit back, relax, and let us clear the air.
Keeping W.A.T.C.H.: A Playbook for Marketers in Uncertain Times
Covid upended the practice of digital analytics. Before the pandemic, trends held steady and anomalies were easy to identify. But nothing’s been easy about interpreting data in the aftermath. Join RPA’s David Tran, VP/Director of Research, Analytics and Insights, and Shawn Sias, Sr. Manager of Website Analytics, as they deliver insights. Forecasting trends has never been more challenging, but with challenge comes opportunity. Tune in to find opportunity located in a single word: W.A.T.C.H.
Avoiding the Messy Middle: Crafting a Unified Brand Experience
Aligning a brand promise with customer experience is not the singular job it once was. With so many digital touchpoints populating the space between brand awareness and a purchase decision, the job of unifying a customer's brand experience can get messy in the middle. Join RPA Chief Experience Officer, Mike Margolin, along with Strategy Director, Hanna Samad; Technology Director, Mark Bieschke and Creative Director, Liz Cordingley, as they discuss ways to ensure a cohesive brand experience for the customer, no matter how messy it gets along the way.
Women’s History Month: The Future of Women in the Workforce
Working While Female | RPA is celebrating Women’s History Month with a panel featuring four outstanding women from RPA who share their own visions for the future of women in the ad industry and beyond. They discuss gender bias in the workforce, identify how discrimination occurs, and share strategies for empowering women at all levels of their careers. Tune in now to Clear the Air.
The Cost of Everything: How to Outsmart a Recession
In this episode of CTA, four of RPA’s brightest strategists – David Berne, Christian Cocker, Elissa Murch, and Hillary Haley – discuss why marketers are feeling exceptionally anxious about a possible recession. Nothing is certain, forecasts are futile and, as Hillary Haley says, “The famous experts tend to be the most wrong.” It’s a crucial time for brands to develop strategies that will keep them relevant to their audiences, and even tap into new ones. With income inequality further striating different demographics, a recession will affect everyone very differently. The code every marketer will be trying to crack is how to answer each consumer’s “micro- recession” at a macro level. Keep calm and podcast on
The State of Streaming in 2023 and Beyond
The Streaming Revolution Will Not Be Televised: To kick off the second season of Clear the Air, RPA’s own SVP / Executive Director of Strategic Investments, Lisa Herdman, and VP / Director of Media Research, Claire Browne, sit down to discuss the past, present, and future of streaming and how it continues to dominate the media landscape. Together, they analyze why bundles are lucrative business models for streaming platforms to adopt, how ad dollars in the space are expected to increase this year despite the looming danger of a recession, and why we all work in Hollywood now. Sit back and enjoy the ride.
Season 1 Recap!
Season 1 has come to a close, but in case you missed our previous episodes, here is a recap of some of the key highlights. Tune in wherever you get your podcasts!
Such an informative and entertaining podcast. Great conversations!
Experts in the field
Lots of great information for anyone interested in advertising or marketing. Phil has a lot of knowledge and brings a great perspective to the table. Great stuff.
Great variety of topics!