53 episodes
The Big Leap Podcast CleverTap
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- Business
A podcast series featuring the most respected CMOs and executives globally, reveals the steps, strategies and stories that have allowed marketers to achieve growth through retention. The series is hosted by Peggy Anne Salz.
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Let’s Talk Retention | Episode 3 - Sumit Jasoria, Co-founder & CEO of Newme
Dive into the world of fast fashion with Sumit Jasoria, Co-founder & CEO of Newme and Abhinay Jain, Director of Product-led Growth, CleverTap in the latest episode of Let's Talk Retention!
Listen to the podcast to discover
the early journey of Newme, how it started
their vision, and team dynamics
Why Tech comes first before fashion at NewMe
Target audience insights and challenges faced
Customer engagement and retention strategies
And the thrilling story behind opening their very first offline store
Don't miss this insightful discussion on building brand loyalty in the fashion world!
#customerengagement #fashionindustry #indianfashion -
Let’s Talk Retention | Episode 2 - Richa Sethi, Co-founder & CEO, GetLitt
Welcome to the second episode of our #CleverTapforstartup series - ‘Let’s Talk Retention’!
Our guest today is a seasoned entrepreneur with a strong passion for making stories accessible & fun for children - Richa Sethi, Co-founder & CEO, GetLitt. Listen to this podcast, as she deep dives into how she founded GetLitt and gave it a gamified approach for inspiring children to read! Tune in to uncover the success of GetLitt’s retention and engagement strategies!
#CleverTapforstartups #LetsTalkRetention #StartupVibes
About us
CleverTap is the all-in-one customer engagement platform that helps brands personalize and optimize all consumer touch points to improve user engagement, retention, and lifetime value. It’s the only solution built to address the needs of retention and growth teams, with audience analytics, deep-segmentation, multi-channel engagement, product recommendations, and automation in one unified product.
For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clev...
Instagram: / clevertapofficial
Twitter: / clevertap -
Tobias Boerner’s Recipe For Successful Hyper-Personalization and Building Customer Trust Early
Though Tobias Boerner has been fasting since 2019, his app has done the opposite, feasting on effective growth and retention practices for years to reach over 26 million users worldwide. Our host Peggy Anne Salz chews on some techniques that established Fastic as the world's leading intermittent fasting app with Tobias in this Big Leap episode. Co-Founder and CEO of Fastic, Tobias has a passion for marketing and a laser focus on growth. In the episode, he explains how he bakes these passions into his retention recipe and perfects personalization to reach a customer app rating of 92%.
“The Big Leap,” a video interview series featuring the most respected CMOs and executives globally, reveals the steps, strategies and stories that have allowed marketers to achieve growth through retention. The series is hosted by Peggy Anne Salz.
About CleverTap:
We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messaging to personalize customer experiences on mobile apps.
Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.
Visit our website: https://clevertap.com/
Our Socials
LinkedIn: https://www.linkedin.com/company/clevertap
Twitter: https://twitter.com/CleverTap
Instagram: https://www.instagram.com/clevertapofficial
Facebook:https://www.facebook.com/clevertap
CHAPTER TIMESTAMPS
00:00 - Fastic, a renowned intermittent fasting app
03:37 - Building trust during the onboarding process
06:30 - How to satisfy customer personalization cravings
11:57 - Climbing the rungs of the personalization ladder
15:23 - AI's role in a good customer journey
17:44 - Delivering communications when they count
19:52 - How retention keeps the growth wheel turning
22:54 - A small action that made a big impact
25:23 - Rapid-fire Q&A -
How Rooter Harnessed Customizable Client Care To Become Google Play’s #1 App
How did Piyush Kumar grow Rooter to a #1 app on Google Play with 16.2 million monthly users while maximizing monetization every step of the way? Our host Peggy Anne Salz sat down with Rooter's Founder and CEO this week to discuss his strategy to rocket Rooter, India's leading game and Esports streaming platform with 16.2 million monthly users and 1.2 million creators, to the top of the app store. Kumar reveals how he is building an "ecosystem for growth," cultivating a thriving community of gaming enthusiasts who, in turn, attract a large and loyal audience of their peers. This dynamic keeps user acquisition costs low (organic accounts for over 55% of all app downloads) and brand attraction high (Rooter counts deals with over 100 top brands, including Mountain Dew). In this episode, Kumar shares the approach to advertising, product development, and creator care that drives high retention and ensures Rooter's growth model remains "extremely sustainable."
“The Big Leap,” a video interview series featuring the most respected CMOs and executives globally, reveals the steps, strategies, and stories that have allowed marketers to achieve growth through retention. The series is hosted by Peggy Anne Salz.
About CleverTap:
We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messaging to personalize customer experiences on mobile apps.
Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.
Visit our website: https://clevertap.com/
Our Socials
LinkedIn: https://www.linkedin.com/company/clevertap
Twitter: https://twitter.com/CleverTap
Instagram: https://www.instagram.com/clevertapofficial
Facebook:https://www.facebook.com/clevertap
CHAPTER TIMESTAMPS
00:00 - Rooter: India's leading game and eSport streaming platform
03:08 - Work-life balance leading to better work performance
05:42 - What would Piyush tell his younger self?
07:23 - How has Rooter pivoted its strategy over the years?
09:54 - Grow an audience by giving them the best tools and support for content creation
16:40 - Take monetization seriously and start early
21:20 - "The biggest factor of growth is your customer acquisition cost"
24:33 - Adaptable personalization
29:07 - Who helps Rooter listen to its audience?
32:55 - Rapid-fire Q&A
36:10 - Piyush's Golden Rule for retention -
Building Trust And Engagement Through Customer Involvement with Cardiogram’s Stacy Earl
Customer trust and a great value proposition are musts for mobile health apps. Cardiogram by Ilumivu has both. In this episode, our host, Peggy Anne Salz, sits down with Cardiogram’s VP of Marketing, Stacy Earl, to learn how this healthcare app uniquely approaches customer education to build retention and growth. “You've gotta show the value of the product early on, especially as the economy's tightening down,” Stacy says. Throughout the episode, Stacy divulges how Cardiogram differentiates itself from free options to move customers down the funnel and shares her trick for boosting customer engagement and reaching app users on all channels.
“The Big Leap,” a video interview series featuring the most respected CMOs and executives globally, reveals the steps, strategies and stories that have allowed marketers to achieve growth through retention. The series is hosted by Peggy Anne Salz.
About CleverTap:
We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messaging to personalize customer experiences on mobile apps.
Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.
Visit our website: https://clevertap.com/
Our Socials
LinkedIn: https://www.linkedin.com/company/clevertap
Twitter: https://twitter.com/CleverTap
Instagram: https://www.instagram.com/clevertapofficial
Facebook:https://www.facebook.com/clevertap
CHAPTER TIMESTAMPS
00:00 - Welcome Stacy Earl, growth marketing expert
03:52 - An app to predict and prevent heart concerns
05:07 - How does Cardiogram differentiate its offering from free data?
08:19 - It pays off to involve your customers in new development
12:42 - Design for personalization from the start
15:48 - Your app needs a MarTech solution and a patient, creative person
19:42 - Reach people on their preferred channel, not yours
21:32 - What does a good engagement experience look like to Stacy?
22:38 - Stacy's biggest personal mistake turned great lesson
24:21 - Great customer relationships = easier conversion -
Vernesa Cutuk On Building Retention In Your Sleep And The Value Of Predictability
CRM Marketing Specialist Vernesa Cutuk joins Peggy Anne Salz in this episode to talk about how Sleep Cycle — your one-stop-shop for improving and understanding your sleep — bakes retention into its brand. The Sweden-based subscription app has a unique approach to segmentation and customer data mapping that keeps its customers coming back for more. Throughout the episode, Vernesa discusses this strategy and how Sleep Cycle combines engagement campaigns with conversion ones to build trust and deepen user engagement. Vanessa also reveals what she believes is a secret power tool for CRM leaders, while Peggy shares a few early data points from Clever Tap's Subscription App Data Science Report.
“The Big Leap,” a video interview series featuring the most respected CMOs and executives globally, reveals the steps, strategies and stories that have allowed marketers to achieve growth through retention. The series is hosted by Peggy Anne Salz.
About CleverTap:
We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messaging to personalize customer experiences on mobile apps.
Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.
Visit our website: https://clevertap.com/
Our Socials
LinkedIn: https://www.linkedin.com/company/clevertap
Twitter: https://twitter.com/CleverTap
Instagram: https://www.instagram.com/clevertapofficial
Facebook:https://www.facebook.com/clevertap
CHAPTER TIMESTAMPS
00:00 - What about Vernesa's eclectic life makes her a better CRM
02:33 - Sleep Cycle's value proposition: Helping you get better at sleeping
06:51 - Innovative approaches to habit-forming
09:43 - Staying on top of nerdy features for the sleep data lovers
11:41 - How do you segment people based on their sleep?
15:54 - Sleep Cycle’s tricks to moving people through the funnel
19:10 - Your audience might not respond to that email campaign
22:04 - The do's and don'ts of brand tone
23:48 - How Sleep Cycle builds trust with its users and deepens engagement
25:59 - Baking retention into your brand
27:22 - What should CRM leaders know about what's coming next?