42 min
228: Client Acquisition Versus Client Retention Art of the Float
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- Entrepreneurship
Continuing in our marketing series, the crew chats about the different marketing strategies for reaching new audiences versus retaining existing customers. You’ll hear about why you may want to run paid campaigns to reach your members, but how your message will need to be completely different from what you say to new clients in a paid ad. You’ll also walk away with a few tips about how to encourage booking the next float, how to cull your email list, and why segmentation is a powerful approach, but email might not be the best place to put your efforts.
Sponsors
HelmBot
I-Sopod Float Tank
Mindfull Solutions
Support Art of the Float
Continuing in our marketing series, the crew chats about the different marketing strategies for reaching new audiences versus retaining existing customers. You’ll hear about why you may want to run paid campaigns to reach your members, but how your message will need to be completely different from what you say to new clients in a paid ad. You’ll also walk away with a few tips about how to encourage booking the next float, how to cull your email list, and why segmentation is a powerful approach, but email might not be the best place to put your efforts.
Sponsors
HelmBot
I-Sopod Float Tank
Mindfull Solutions
Support Art of the Float
42 min