16 min

Client Case Study: Breaking Down the Launch Process Scaling to Freedom Podcast

    • Marketing

You’ve tested your offer and launched your program organically. Now you’re ready for the next step: fueling your organic launch strategy with Facebook ads.If you’re wondering how to structure and plan for the next phase of your launch, this episode is for you. Today, I’m sharing 2 client case studies. These experiences will give you an idea of how to structure the moving pieces of your paid launch, how much you can expect to spend and where, the types of budgets these 2 clients had, and what kind of return they saw. Tune in as these case studies give you an idea of what to expect when you fuel your organic launch with paid Facebook ads.


Here’s a closer look at what I discuss in this episode:
Taking organic audience, past launches, and launch strategies into considerationUnderstanding the basic ads funnel: hype events and launch campaignsCase study #1: a 2-week launch with low spendHow we allocated her budgetGiving your ads manager enough lead timeOur specific cost per lead with Apple’s updateThe numbers and overall results of her group program launchCase study #2: focusing on launch campaigns in a warm accountThe campaigns we worked on for this particular launchTotal spend for her webinar campaign, cost per acquisition, and the return on investmentTotal spend on her direct to sales page campaign and cost per resultTargeting people who signed up for her webinar and  the total spend of that campaignRetargeting hot leads, the total spend, and the types of content we used at that point of the funnel

Resources:
Ads Masterclass: https://christinabernhard.com/adsmasterclass 
Free Ads Course: https://christinabernhard.com/freeadscourse 
Freebie: https://christinabernhard.com/freebie
Ads Academy: https://christinabernhard.com/adsacademy
Website: https://christinabernhard.com/
The Funnels Academy: https://christinabernhard.com/tfa
Instagram: https://www.instagram.com/christinadbernhard/
Facebook: https://www.facebook.com/christinadbernhard
Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

You’ve tested your offer and launched your program organically. Now you’re ready for the next step: fueling your organic launch strategy with Facebook ads.If you’re wondering how to structure and plan for the next phase of your launch, this episode is for you. Today, I’m sharing 2 client case studies. These experiences will give you an idea of how to structure the moving pieces of your paid launch, how much you can expect to spend and where, the types of budgets these 2 clients had, and what kind of return they saw. Tune in as these case studies give you an idea of what to expect when you fuel your organic launch with paid Facebook ads.


Here’s a closer look at what I discuss in this episode:
Taking organic audience, past launches, and launch strategies into considerationUnderstanding the basic ads funnel: hype events and launch campaignsCase study #1: a 2-week launch with low spendHow we allocated her budgetGiving your ads manager enough lead timeOur specific cost per lead with Apple’s updateThe numbers and overall results of her group program launchCase study #2: focusing on launch campaigns in a warm accountThe campaigns we worked on for this particular launchTotal spend for her webinar campaign, cost per acquisition, and the return on investmentTotal spend on her direct to sales page campaign and cost per resultTargeting people who signed up for her webinar and  the total spend of that campaignRetargeting hot leads, the total spend, and the types of content we used at that point of the funnel

Resources:
Ads Masterclass: https://christinabernhard.com/adsmasterclass 
Free Ads Course: https://christinabernhard.com/freeadscourse 
Freebie: https://christinabernhard.com/freebie
Ads Academy: https://christinabernhard.com/adsacademy
Website: https://christinabernhard.com/
The Funnels Academy: https://christinabernhard.com/tfa
Instagram: https://www.instagram.com/christinadbernhard/
Facebook: https://www.facebook.com/christinadbernhard
Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

16 min