27 episodes

Bravura Education shares insider secrets on starting and scaling a laser business.

Clinic Conversations Elissa O'Keefe and Cate Scolnik

    • Business

Bravura Education shares insider secrets on starting and scaling a laser business.

    Grow Your Clinic While Maintaining Financial Sanity

    Grow Your Clinic While Maintaining Financial Sanity

    Let's face it, investing in laser and IPL equipment is not for the faint of heart.


    Equipment can often be more expensive than buying a couple of new cars, or half another home! So how do you grow your clinic and get quality equipment without lying awake at night worrying about how you're going to fund it?


    Join us to hear from Hiba Leondis, a qualified Beauty Therapist, Laser technician, Beauty educator and Post Graduate trainer.


    After a background in Applied Science and Health Management, Hiba found her passion for dermal therapies led her to the Beauty and Laser industry. She then became a qualified Trainer and Assessor with a desire to share her experiences and knowledge with others.


    Hiba is now the lead trainer at LaserAid and she'll share how to grow your clinic while maintaining your financial sanity.


    You don't want to miss:


    How to save thousands on laser equipmentHow to kickstart your business without laying awake, worrying about billsWhere to get models for your laser trainingHow to ensure you're not locked into an expensive, long term contractHow to get practical training 





    Resources:


    Find LaserAid at laseraid.com.auFind LaserAid on Facebook Find LaserAid on Instagram

    • 47 min
    Power Up Your Positivity with Hayley Latcham

    Power Up Your Positivity with Hayley Latcham

    Hayley describes herself as a pole-dancing, potty-mouthed Pom and is a confidence and empowerment coach and actor who isn't scared of challenging the status quo, so you know this is going to be fun!


    Hayley is going to help you power up your positivity, believe in yourself, build great relationships, and have the courage to do the things you’ve always wanted to do.


    She is an award-winning professional coach, who specialises in educating and empowering women to create change in their health, body, and self-worth, and ultimately live their truth as their boldly authentic self!


    Hayley combines her 8 years of fitness industry experience with her professional acting training, and facilitation skills. and 500+ hours of coaching in human behaviour and emotional intimacy to help her clients create deep transformation within themselves and their lives.


    In addition, Hayley is a professionally trained Facilitator, as well as a Speaker and Voice Actor.






    You don't want to miss:


    How saying 'No' is actually saying 'Yes'How to prevent burnout, even in the silly seasonHow to start trusting yourself





    Resources:


    Find Hayley at hayleylatcham.comThe Embodied Woman on InstagramThe Embodied Woman School of Confidence

    • 52 min
    7 Steps to a Creating a Cracking Newsletter

    7 Steps to a Creating a Cracking Newsletter

    Many clinics send out a newsletter, but how do you make it simple, easy and - more importantly - effective?


    I mean, if you're going to invest the time and energy in sending a newsletter, you want it to be serving you. You want people to open it, read it, and take the actions you recommend.


    So we're going to make this as simple and easy as we did with How to Craft Killer Blog Content.


    We're discussing the issues and giving you strategies and frameworks to make it easy, so your newsletters will generate engagement and business.


    You don’t want to miss:


    What newsletter template is best for your businessHow your newsletter trains your audience to take actionWhy you should be on a mission





    Resources: 


    164 best email subject lines (and why they work) from Optin Monster


    Descript for video and audio editing

    • 37 min
    How to Take a Holistic Approach to Aesthetics (And Why You Should!) with Kelly George

    How to Take a Holistic Approach to Aesthetics (And Why You Should!) with Kelly George

    Kelly George is a Registered Cosmetic Nurse and the Founder and Director of Kelly George Aesthetics. With over 16 years experience in the medical aesthetics industry, Kelly has successfully created one of Australia’s leading skin and anti-ageing destinations.


    In 2018, Kelly was the only Australian on the Global Judging Panel for the ‘MyFaceMyBody Awards’ in Los Angeles. MyFaceMyBody is the American aesthetic industry’s awards evening, attracting 350 of the world’s leading professionals, brands, celebrities and media. In 2018, Kelly also received Plastic Surgery Hub’s award for Australia’s Favourite Injector.


    Kelly was named within the Top 100 Global Aesthetic Leaders for 2019, and she is a Faculty member for the 2020 Global Aesthetic Summit.


    In late 2019, Kelly launched KGA Body, Australia’s first full range of active skincare designed specifically for the body.


    Today she shares her take on holistic aesthetics and how we need to look at a patient through so much more than what just a syringe can do for them.






    Resources


    Kelly George Aesthetics


    If you're looking for an Australian Medical Grade Skincare, see Science Skincare

    • 43 min
    How to Create Simple Facebook Ads to Bring in Business

    How to Create Simple Facebook Ads to Bring in Business

    Facebook ads can be a confusing minefield of technobabble, strategy and $$$.


    We want to stop that now. We're going to cover a bit about the complexity of Facebook ads so you know why they often don't work, and then we're going to give you simple frameworks and formulas so you can use them successfully.


    There are a lot of different types of ads, and you don't need to know them all. You don't even need to be an expert.


    You just need to know a few things you can do to bring in business.


    This is perfect for those of you who have a couple of hundred dollars to invest - either as a one-off, or on a monthly basis.






    You don't want to miss:


    The key elements you need in a post before advertisingHow to choose the best type of image for an advertThe pros and cons of different ads and which to use whenThe simple walk-through to creating an advert in a few minutesWhich ads are a waste of money and why









    Resources mentioned in this episode:


    YayText for fancy fonts on social mediaBeautiful Unique Faces by Anita EastEpisode 9: How Your Competitors Can Help You Grow Your BusinessEpisode 15: How to Make Social Media Simple, Easy and EffectiveSimple Facebook Ads Cheat Sheet 1Simple Facebook Ads Walk-Through

    • 52 min
    How to Create a Successful Laser Clinic With David Segal

    How to Create a Successful Laser Clinic With David Segal

    If you want to know how to run a successful laser clinic, the best thing you can do is learn from someone who's been there.


    Preferably someone who's the best in their field, and David is just that.


    David has been involved in the aesthetics industry since 2007 and now co-hosts the Inside Aesthetics podcast which is a leader in its niche.


    His first foray in the industry was to set up and run the hugely successful Cosmos clinic, now an institution for liposuction and the BBL treatment.


    David then co-founded another of Australia’s largest and fastest-growing cosmetic surgery clinics before turning his attention to the non-surgical world.


    He has owned four hugely successful injectable and laser clinics in both Sydney and Canberra, employing more than 70 therapists and injectors.


    Whilst non-medically trained, David is fiercely passionate about the aesthetics and its ever-expanding intersection with wellness.


    He authored “Skin - The Essential Australian Guide”, published by Fairfax Media.


    David is also an internationally-recognised Bonsai tree artist.






    You don't want to miss:


    How David got started in the aesthetics industryThe biggest mistakes David sees people making in this industryThe pros and cons of a franchise business









    Resources mentioned in this episode:


    Inside Aesthetics podcast

    • 53 min

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