11 episodes

Clout101 gives you actionable gems from a marketing lens! The platform breaks down the marketing strategies behind some of the most iconic brands, campaigns, and entrepreneurs in culture. We help side hustlers, creatives, and small business owners better understand their leverage and scale their brands effectively. For updates, marketing resources, and episode cheat sheets, visit Clout101.com and follow our host on all social media, @idiaogala.

Clout101 - The Marketing Strategy Podcast Idia Ogala

    • Business
    • 5.0 • 32 Ratings

Clout101 gives you actionable gems from a marketing lens! The platform breaks down the marketing strategies behind some of the most iconic brands, campaigns, and entrepreneurs in culture. We help side hustlers, creatives, and small business owners better understand their leverage and scale their brands effectively. For updates, marketing resources, and episode cheat sheets, visit Clout101.com and follow our host on all social media, @idiaogala.

    429K Followers in Seven Months (feat. Preston Chin)

    429K Followers in Seven Months (feat. Preston Chin)

    Preston Chin (@prestonchin) is an entrepreneur and speaking coach turned creator that leverages social media to teach people how to communicate with impact. Over a seven month period of being consistent on Instagram and TikTok, Chin built a community of 429K (and counting) organic social media followers, all while balancing an executive-level sales role (9-5). On this episode, we discuss some of the marketing strategies he used to experience viral success, share productivity secrets for ...

    • 58 min
    Shaina Wiel on Minorities In Sports, Corporate Sponsorship, and Professional Branding

    Shaina Wiel on Minorities In Sports, Corporate Sponsorship, and Professional Branding

    Shaina M Wiel is marketing professional, college educator, and business owner.Shaina is Founder and CEO of Minorities in Sports Business (@misportsbiz), a digital network for corporate professionals across the sports industry (including executives, agents, league officials, former players and marketers) to connect and fellowship.On episode 9, “A Seat At The Table”, we discussed key steps in building a virtual community, how to monetize through corporate sponsorship, and developing your profes...

    • 1 hr 16 min
    T.C. Atkinson on Embrace Pangaea, Social Media Ads, and Growth Mindset

    T.C. Atkinson on Embrace Pangaea, Social Media Ads, and Growth Mindset

    T.C. Atkinson is Founder of Embrace Pangaea, a holistic healthcare company that sells plant-based products to help detox, cleanse, and restore our bodies.T.C.'s also a notable thought leader in the online marketing space, having turned a $50 initial investment into well over $1M in sales since 2014 by leveraging paid advertising and email marketing.On episode 8, "Diary of a 7-Figure Entrepreneur”, we discussed how to scale your business with targeted Facebook & Instagram ads, marketing ta...

    • 2 hr 1 min
    Imani Ellis on CultureCon's Marketing Strategy, The CCNYC, and Brand Building

    Imani Ellis on CultureCon's Marketing Strategy, The CCNYC, and Brand Building

    Imani Ellis is Communications Guru, Entrepreneur, and Event Producer.She is more notably known as Founder of The Creative Collective NYC and CultureCon, two platforms that provide brave spaces for multicultural professionals to network and collaborate.Imani was named a "2020 Diversity Champion" by Adweek, and has also been recognized by Forbes as a "Visionary".On episode 7, “Nothing Moves Without Us”, we discussed how to effectively market an event, adapting an event strategy during a p...

    • 43 min
    Amobi Okugo on Athlete Branding, Financial Education, and A Frugal Athlete

    Amobi Okugo on Athlete Branding, Financial Education, and A Frugal Athlete

    Amobi Okugo is a pro soccer player, award-winning entrepreneur, media host, and philanthropist. He was selected in the 1st round of the 2010 MLS Draft, playing in over 200 competitive matches for five pro teams in 11 years.Amobi is also the Founder of A Frugal Athlete (@afrugalathlete ), an online financial media platform that helps athletes make, manage, and multiply their money through financial education and athlete empowerment.On episode 6, “The Frugal Athlete”, we discussed marketing for...

    • 1 hr 21 min
    Pauleanna Reid on Ghostwriting, Personal Branding, and Writing for Forbes

    Pauleanna Reid on Ghostwriting, Personal Branding, and Writing for Forbes

    Pauleanna Reid (@pauleannareid) is a celebrity ghostwriter who helps high-profile leaders and doers turn their personal stories into powerful brand assets! She is the Founder & CEO of The WritersBlok (Ghostwriting Agency), a Senior Contributor at Forbes and Business Insider, Founder of the New Girl on the Block mentorship program, and a two-time author.On episode 5, "The Brand Building Blueprint", we discuss how she grew her ghostwriting agency to six figures while working a 9-5, how stor...

    • 59 min

Customer Reviews

5.0 out of 5
32 Ratings

32 Ratings

Milo2diworld ,

Great Information

Love this podcast!!

Lola Akande ,

My Go-To podcast

This podcast is amazing! Very intuitive and insightful

Remogul_cyn ,

Awesome

Love the podcast

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