10 episodes

Clout101 gives you actionable gems from a marketing lens! The platform breaks down the marketing strategies behind some of the most iconic brands, campaigns, and entrepreneurs in culture. We help side hustlers, creatives, and small business owners better understand their leverage and scale their brands effectively. For updates, marketing resources, and episode cheat sheets, visit Clout101.com and follow our host on all social media, @idiaogala.

Clout101 - The Marketing Strategy Podcast Idia Ogala

    • Business
    • 5.0 • 32 Ratings

Clout101 gives you actionable gems from a marketing lens! The platform breaks down the marketing strategies behind some of the most iconic brands, campaigns, and entrepreneurs in culture. We help side hustlers, creatives, and small business owners better understand their leverage and scale their brands effectively. For updates, marketing resources, and episode cheat sheets, visit Clout101.com and follow our host on all social media, @idiaogala.

    9: Shaina Wiel on Minorities In Sports, Corporate Sponsorship, and Professional Branding

    9: Shaina Wiel on Minorities In Sports, Corporate Sponsorship, and Professional Branding

    Shaina M Wiel is marketing professional, college educator, and business owner.

    Shaina is Founder and CEO of Minorities in Sports Business (@misportsbiz), a digital network for corporate professionals across the sports industry (including executives, agents, league officials, former players and marketers) to connect and fellowship.

    On episode 9, “A Seat At The Table”, we discussed key steps in building a virtual community, how to monetize through corporate sponsorship, and developing your professional brand.
    Subscribe to #Clout101 on your favorite streaming platform for episode notifications! 
    Follow the host on Instagram (@idiaogala), Twitter (@idiaogala), YouTube, and LinkedIn!

    • 1 hr 16 min
    8: T.C. Atkinson on Embrace Pangaea, Social Media Ads, and Growth Mindset

    8: T.C. Atkinson on Embrace Pangaea, Social Media Ads, and Growth Mindset

    T.C. Atkinson is Founder of Embrace Pangaea, a holistic healthcare company that sells plant-based products to help detox, cleanse, and restore our bodies.

    T.C.'s also a notable thought leader in the online marketing space, having turned a $50 initial investment into well over $1M in sales since 2014 by leveraging paid advertising and email marketing.
    On episode 8, "Diary of a 7-Figure Entrepreneur”, we discussed how to scale your business with targeted Facebook & Instagram ads, marketing tactics to grow a successful e-commerce brand,  developing a growth mindset BEFORE embarking an entrepreneurial journey, and much more!
    Subscribe to #Clout101 on your favorite streaming platform for episode notifications! 
    Follow the host on Instagram (@idiaogala), Twitter (@idiaogala), YouTube, and LinkedIn!

    • 2 hr 1 min
    7: Imani Ellis on CultureCon's Marketing Strategy, The CCNYC, and Brand Building

    7: Imani Ellis on CultureCon's Marketing Strategy, The CCNYC, and Brand Building

    Imani Ellis is Communications Guru, Entrepreneur, and Event Producer.

    She is more notably known as Founder of The Creative Collective NYC and CultureCon, two platforms that provide brave spaces for multicultural professionals to network and collaborate.

    Imani was named a "2020 Diversity Champion" by Adweek, and has also  been recognized by Forbes as a "Visionary".
    On episode 7, “Nothing Moves Without Us”, we discussed how to effectively market an event, adapting an event strategy during a pandemic,  securing top talent & brand partners, and much more!
    Subscribe to #Clout101 on your favorite streaming platform for episode notifications! 
    Follow the host on Instagram (@idiaogala), Twitter (@idiaogala), YouTube, and LinkedIn!

    • 43 min
    6: Amobi Okugo on Athlete Branding, Financial Education, and A Frugal Athlete

    6: Amobi Okugo on Athlete Branding, Financial Education, and A Frugal Athlete

    Amobi Okugo is a pro soccer player, award-winning entrepreneur, media host, and philanthropist. He was selected in the 1st round of the 2010 MLS Draft, playing in over 200 competitive matches for five pro teams in 11 years.
    Amobi is also the Founder of A Frugal Athlete (@afrugalathlete ), an online financial media platform that helps athletes make, manage, and multiply their money through financial education and athlete empowerment.
    On episode 6, “The Frugal Athlete”, we discussed marketing for athletes, the importance of networking, resources to start and grow your business, and much more!
    Subscribe to #Clout101 on your favorite streaming platform for episode notifications! 
    Follow the host on Instagram (@idiaogala), Twitter (@idiaogala), YouTube, and LinkedIn!

    • 1 hr 21 min
    5: Pauleanna Reid on Ghostwriting, Personal Branding, and Writing for Forbes

    5: Pauleanna Reid on Ghostwriting, Personal Branding, and Writing for Forbes

    Pauleanna Reid (@pauleannareid) is a celebrity ghostwriter who helps high-profile leaders and doers turn their personal stories into powerful brand assets!

    She is the Founder & CEO of The WritersBlok (Ghostwriting Agency), a Senior Contributor at Forbes and Business Insider, Founder of the New Girl on the Block mentorship program, and a two-time author.

    On episode 5, "The Brand Building Blueprint", we discuss how she grew her ghostwriting agency to six figures while working a 9-5, how storytelling is a key tool for brand building, the proper way to pitch media publications (like Forbes and Business Insider), earning professional sponsorship, and so much more. Tap in!
    Subscribe to Clout101 on your favorite streaming platform for episode notifications!
    Follow the host on Instagram (@idiaogala), Twitter (@idiaogala), YouTube, and LinkedIn!

    • 59 min
    4: CEO Matty J on Clubhouse, Digital Products, and Marketing on Turo & Airbnb

    4: CEO Matty J on Clubhouse, Digital Products, and Marketing on Turo & Airbnb

    Matty J (@ceomattyj) is a digital real estate investor, business coach, and master marketer. Since 2007, Matty J has launched/developed over 300 brands and campaigns, including CEO Millionaires, Dabbin’ Santa with 2Chainz, Fine Girls by Draya, and Snoblife by Ming Lee (to name a few).

    He has also worked with celebrities like Kanye West, Master P, Bow Wow, Soulja Boy, Miley Cyrus, and The Kardashians.

    On episode 4, "Mr. Document The Process", Matty J and I discuss the importance of documenting your process, how to create value on new platforms (i.e., Clubhouse), how to make six figures a month with peer-to-peer (P2P) platforms like Turo & Airbnb, and much more!
    Subscribe to Clout101 on your favorite streaming platform for episode notifications!
    Follow the host on Instagram (@idiaogala), Twitter (@idiaogala), YouTube, and LinkedIn!

    • 1 hr 9 min

Customer Reviews

5.0 out of 5
32 Ratings

32 Ratings

Milo2diworld ,

Great Information

Love this podcast!!

Lola Akande ,

My Go-To podcast

This podcast is amazing! Very intuitive and insightful

Remogul_cyn ,

Awesome

Love the podcast