44 min
Focusing on the Bedrock of Brand Promise with Lindsey Roy, CMO and SVP, Hallmark Marketing Trends
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- Marketing
Lindsey Roy, CMO and SVP, Hallmark has been with the legacy brand for more than two decades; In this episode she shares her passion for connecting people, and breaks down some of the ways she uses both data and human connection in all aspects of the Hallmark strategy, from new product launches, to developing the right connections with people across all demographics and generations.
Lindsey Roy, CMO and SVP, Hallmark has been with the legacy brand for more than two decades; In this episode she shares her passion for connecting people, and breaks down some of the ways she uses both data and human connection in all aspects of the Hallmark strategy, from new product launches, to developing the right connections with people across all demographics and generations.
44 min