65 episodes

Welcome to CMO Conversations – a brand new podcast that takes you inside the mind of the modern CMO. Every other week, Drift CMO Tricia Gellman sits down with a different CMO and goes deep on their experience. What did their path to becoming a CMO look like? What advice do they have for up-and-coming marketers? What’s their superpower? And how do they navigate the challenges of a role that's constantly evolving?

Because if there's one thing today's CMO can count on – it's change.

Want even more CMO insights? Subscribe to Tricia's newsletter here: https://www.drift.com/chief-marketing-officer/

CMO Conversations with Tricia Gellman Drift

    • Business
    • 4.7 • 49 Ratings

Welcome to CMO Conversations – a brand new podcast that takes you inside the mind of the modern CMO. Every other week, Drift CMO Tricia Gellman sits down with a different CMO and goes deep on their experience. What did their path to becoming a CMO look like? What advice do they have for up-and-coming marketers? What’s their superpower? And how do they navigate the challenges of a role that's constantly evolving?

Because if there's one thing today's CMO can count on – it's change.

Want even more CMO insights? Subscribe to Tricia's newsletter here: https://www.drift.com/chief-marketing-officer/

    Breaking Down Silos Within Your Marketing Team with Airtable's Archana Agrawal

    Breaking Down Silos Within Your Marketing Team with Airtable's Archana Agrawal

    We've talked a lot about the silos that exist between sales and marketing. But what about the silos within your own marketing team? On this episode, Tricia brought in a guest who knows how to tackle this challenge head-on – Archana Agrawal, the CMO of Airtable. Archana shares her advice for creating more alignment, cutting down on task volume, executing with more agility, and dealing with burnout.

    And one fun fact before you hit play – Archana started at Airtable the day shelter-in-place began due to COVID-19, so she's got some great learnings to share about how she navigated a new role at a new company during a pandemic.

    • 50 min
    This Is What You Should Ask in a CMO Interview (with Amplitude's Jennifer Johnson)

    This Is What You Should Ask in a CMO Interview (with Amplitude's Jennifer Johnson)

    Sometimes it can seem like the role of the CMO is just an impossible list of expectations for one person to carry out. And sometimes, CMOs find out what is really expected of them AFTER they join a new company. So how do you make sure your next role is right for you...before signing on the dotted line? On this episode of CMO Conversations, Tricia asks four-time CMO Jennifer "JJ" Johnson to come back on the show to share how she has vetted CMO opportunities throughout her career, her perspective on the evolution (and volatility) of the CMO role, how to interview for the role (including what questions to ask the CEO), and the challenges and opportunities of being the "first-ever" CMO at a new company.
    Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Tricia and JJ on Twitter @triciagellman @jj_cmo @DriftPodcasts

    • 28 min
    What Happens Before, During, and After You Launch a Category (with Amplitude's Jennifer Johnson)

    What Happens Before, During, and After You Launch a Category (with Amplitude's Jennifer Johnson)

    Whether you have a category or not, you need to have a point of view, you need to be solving a problem, and you need to be solving it in a different way.

    ☝️ That's what Jennifer Johnson (aka JJ, the CMO of Amplitude) said when Tricia asked her if category design was right for every company. Spoiler alert: it's not. On this episode of CMO Conversations, JJ talks about what happens during each phase of category design, how she got involved with Play Bigger, her advice for working with analysts, and the importance of having a differentiated opinion.

    Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Tricia and JJ on Twitter @triciagellman @jj_cmo @DriftPodcasts

    • 29 min
    Why You Should Have a Personal Board of Directors (with FullStory's Kirsten Newbold-Knipp)

    Why You Should Have a Personal Board of Directors (with FullStory's Kirsten Newbold-Knipp)

    People talk a lot about the importance of mentors. But they don't just magically appear in the moment you need them. So how do you find a mentor? For Kirsten Newbold-Knipp, it's not about finding one unicorn of a person to fill that role. Instead, you need to build your own personal board of directors. In this episode, Kirsten shares what her personal board of directors looks like, the happy and sad reasons why she learned to advocate for herself at a young age, and how she's paying it forward by being a mentor to others.

    Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Tricia and Kirsten on Twitter @triciagellman @kirstenpetra @DriftPodcasts

    • 15 min
    What It's Like to Get Hired in a Pandemic (with FullStory's Kirsten Newbold-Knipp)

    What It's Like to Get Hired in a Pandemic (with FullStory's Kirsten Newbold-Knipp)

    We all got used to a new way of working in 2020. But Kirsten Newbold-Knipp? She started a brand new job during the pandemic. In this episode, Kirsten walks Tricia through her path to becoming CMO at FullStory – a journey with as many Zoom meetings as you can imagine, but there was also one very unexpected meeting along the way. Now that Kirsten has been at FullStory for a few months, she shares how she's building relationships with her marketing team and driving alignment with the head of sales.

    Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Tricia and Kirsten on Twitter @triciagellman @kirstenpetra @DriftPodcasts

    • 32 min
    What It Takes To Go From Startup To $1B Exit (With Acquia's Lynne Capozzi)

    What It Takes To Go From Startup To $1B Exit (With Acquia's Lynne Capozzi)

    In 2008, software veteran Lynne Capozzi joined a brand new tech startup called Acquia as its CMO. Fast forward to 2019, and Acquia was bought by Vista Equity Partners for a whopping $1 billion. The Acquia CMO quoted in all the press releases sharing the announcement? Still Lynne Capozzi. On this episode of CMO Conversations, Tricia sits down with Lynne to talk about why she joined Acquia (twice – she left in 2011 to start a nonprofit then boomeranged back in 2016), how to scale marketing at critical growth stages, and how her role has changed over time.

    Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Tricia and Lynne on Twitter @triciagellman @lcapozzi

    • 35 min

Customer Reviews

4.7 out of 5
49 Ratings

49 Ratings

Caribbeangirlsf1234 ,

A great listen!

First of all, Dave is an awesome. Super engaging and entertaining. On top of that, his guests are awesome — I get so much information (and entertainment) out of every episode. Really happy I found the Marketing Swipe File podcast.

MayaGrossman ,

Practical and inspirational

I wasn’t sure I needed one more marketing podcast to listen to, but the marketing swipe file became one of my favorites. DGs direct and down to earth style is fun to listen to and makes me feel like I’m part of the conversation. Great interviews and great solo episodes, I learn something new every time.

Irishtoon ,

Episode 29 - my favorite episode yet

Really excellent, open conversation between the head of marketing and sales. Honest, straight forward - no fluff. I’d love to learn more about your enablement content structure, is that possible? @gavinquinlan

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