72 episodes

Welcome to CMO Conversations – a brand new podcast that takes you inside the mind of the modern CMO. Every other week, Drift CMO Tricia Gellman sits down with a different CMO and goes deep on their experience. What did their path to becoming a CMO look like? What advice do they have for up-and-coming marketers? What’s their superpower? And how do they navigate the challenges of a role that's constantly evolving?

Because if there's one thing today's CMO can count on – it's change.

Want even more CMO insights? Subscribe to Tricia's newsletter here: https://www.drift.com/chief-marketing-officer/

CMO Conversations with Tricia Gellman Drift

    • Business
    • 4.7 • 49 Ratings

Welcome to CMO Conversations – a brand new podcast that takes you inside the mind of the modern CMO. Every other week, Drift CMO Tricia Gellman sits down with a different CMO and goes deep on their experience. What did their path to becoming a CMO look like? What advice do they have for up-and-coming marketers? What’s their superpower? And how do they navigate the challenges of a role that's constantly evolving?

Because if there's one thing today's CMO can count on – it's change.

Want even more CMO insights? Subscribe to Tricia's newsletter here: https://www.drift.com/chief-marketing-officer/

    Focus on the Right Thing (& How to Figure Out What That Is) with 6sense’s Latané Conant

    Focus on the Right Thing (& How to Figure Out What That Is) with 6sense’s Latané Conant

    Latané Conant entered her very first marketing position, Vice President of Demand Generation, through a sales role.

    Yes, you read that right.

    Beginning her career in sales, carrying a bag, and working her way to Area Vice President, Latané leverages her sales background in all parts of her role as Chief Market Officer at 6sense today. In this episode, Latané explains her data-driven approach to marketing, the importance of anchoring oneself in the market, and the value of analyzing the why.
     
    Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Tricia and Latané on LinkedIn and follow @DriftPodcasts on Twitter.

    Want even more CMO insights? Subscribe to Tricia's newsletter here: https://www.drift.com/chief-marketing-officer/

    • 31 min
    Why Community Is the Key to Growing Demand for Your Business with Hopin’s Anthony Kennada

    Why Community Is the Key to Growing Demand for Your Business with Hopin’s Anthony Kennada

    What does the future of corporate events look like? That’s a question Hopin, an event technology platform, was asking even before the COVID-19 pandemic. 

    Anthony Kennada (Hopin’s CMO), experienced the marketing team go from 5 to 50 employees and reach the coveted unicorn status – all within his first six months. 

    In this episode, he and Tricia discuss how events foster community, why community is the secret to category creation, and why building an internal community between sales, marketing, and customer success is critical to growing revenue for your business.

    Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Tricia and Anthony on Twitter at @triciagellman, @akennada, and @DriftPodcasts.

    Want even more CMO insights? Subscribe to Tricia's newsletter here: https://www.drift.com/chief-marketing-officer/

    • 43 min
    Becoming a Front-of-House Marketer with Talend's Lauren Vaccarello

    Becoming a Front-of-House Marketer with Talend's Lauren Vaccarello

    Starting out as “the search girl” at Salesforce, Lauren Vaccarello always knew there was more to digital marketing than met the eye 12 years ago. And she was right. Now, Lauren is the CMO at Talend and sees her background in digital not just as a differentiator, but also as a strength. In this episode, Tricia and Lauren talk about what it’s been like growing their marketing careers in the digital age, and how, no matter where you start, there’s always a path to CMO.

    Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Tricia and Lauren on LinkedIn and follow @DriftPodcasts on Twitter.

    Want even more CMO insights? Subscribe to Tricia's newsletter here: https://www.drift.com/chief-marketing-officer/

    • 47 min
    How to Balance Art and Science in Your Marketing Campaigns with Digital Marketing Maven Swan Sit

    How to Balance Art and Science in Your Marketing Campaigns with Digital Marketing Maven Swan Sit

    How do you know what your customers want? 

    It’s not a guessing game, and Swan Sit knows this best. 

    Building out digital marketing programs at companies like Estee Lauder, Revlon, and Nike, now known as the “Queen of Clubhouse” and as an independent board director, Swan is no stranger to feedback. 

    In this exclusive interview that we’re airing before her keynote goes live at Drift’s virtual event, RevGrowth: Personalization at Scale, Tricia and Swan talk about how Swan balances both anecdotal and data-driven feedback and transforms it into powerful stories that resonate with her audience.

    To hear Swan’s full keynote, register for Drift’s virtual event summit, RevGrowth: Personalization at Scale: https://www.drift.com/events/revgrowth-personalization/

    Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Tricia and Swan on Twitter: @triciagellman @swansit @DriftPodcasts

    • 25 min
    [Rebroadcast] What It Means To Be A Revenue-Driven CMO (With First Advantage's Katharine Mobley)

    [Rebroadcast] What It Means To Be A Revenue-Driven CMO (With First Advantage's Katharine Mobley)

    This week, we’re throwing it back to one of our favorite episodes with First Advantage’s head of global marketing, Katharine Mobley. In this episode, Katharine talks about how she rebuilt the FADV brand (internally AND externally), redefined marketing's relationship with sales, and getting measured on what matters most – revenue. Her hard work has certainly paid off in a big way, as FADV's valuation tripled before it sold in 2020, and most recently IPO'd in June 2021. This episode is required listening for any marketer who wants to get a seat at the revenue table. 
     
    Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Tricia and Katharine on Twitter @triciagellman @KatharineMobley @DriftPodcasts

    Want even more CMO insights? Subscribe to Tricia's newsletter here: https://www.drift.com/chief-marketing-officer/

    • 47 min
    Embracing a Beginner's Mind as a First-Time CMO with Coalition's Dylan Steele

    Embracing a Beginner's Mind as a First-Time CMO with Coalition's Dylan Steele

    Dylan Steele is wrapping up his first month as CMO at Coalition. Prior to joining Coalition, Dylan was VP of Brand & Marketing Strategy at Splunk, and before that he was VP of Platform Product Marketing at Salesforce (where he and Tricia met). In this episode, Tricia and Dylan talk about why Dylan wanted to make the jump from VP to CMO, how the roles are different, his approach to his first 30 days on the job, what he's learned so far, and his advice for aspiring CMOs.

    Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Tricia and JJ on Twitter @triciagellman @dylanrsteele @DriftPodcasts

    If you want even more marketing leadership insights, sign up for Tricia's newsletter: https://www.drift.com/insider/learn/newsletters/chief-marketing-officer/

    • 34 min

Customer Reviews

4.7 out of 5
49 Ratings

49 Ratings

Caribbeangirlsf1234 ,

A great listen!

First of all, Dave is an awesome. Super engaging and entertaining. On top of that, his guests are awesome — I get so much information (and entertainment) out of every episode. Really happy I found the Marketing Swipe File podcast.

MayaGrossman ,

Practical and inspirational

I wasn’t sure I needed one more marketing podcast to listen to, but the marketing swipe file became one of my favorites. DGs direct and down to earth style is fun to listen to and makes me feel like I’m part of the conversation. Great interviews and great solo episodes, I learn something new every time.

Irishtoon ,

Episode 29 - my favorite episode yet

Really excellent, open conversation between the head of marketing and sales. Honest, straight forward - no fluff. I’d love to learn more about your enablement content structure, is that possible? @gavinquinlan

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