207 episodes

An Adweek podcast series sharing the human side of game-changing CMOs. How did they get to the top? What rules did they have to break along the way? Who do they see as their role models? How do they inspire and grow their teams to greatness? Tune in to hear the personal success stories behind these incredible leaders.
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CMO Moves Adweek Podcast Network

    • Business
    • 4.7 • 115 Ratings

An Adweek podcast series sharing the human side of game-changing CMOs. How did they get to the top? What rules did they have to break along the way? Who do they see as their role models? How do they inspire and grow their teams to greatness? Tune in to hear the personal success stories behind these incredible leaders.
Hosted on Acast. See acast.com/privacy for more information.

    Our Favorite CMO Advice of 2022

    Our Favorite CMO Advice of 2022

    To wrap up 2022, we’ve compiled some of the best advice from marketers who are excelling in the industry. Listen to our last episode of the year to hear from top CMOs such as Katie Welch, Denny Tu, and more. We’re so grateful for this community and are excited for you to see what we have in store for 2023!
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    • 13 min
    Laura Jones on Shifting Instacart's Marketing Strategy From Transactional to Inspirational

    Laura Jones on Shifting Instacart's Marketing Strategy From Transactional to Inspirational

    During the early days of the pandemic, many people around the country discovered they could order groceries online through services like Instacart. Everything from carrots and cucumbers to boxes of cereal and tubs of ice cream could appear at their front door. Plenty of downloads ensued.
    Since joining Instacart around a year and a half ago, Laura Jones, now the delivery app’s chief marketing officer, has sought to embrace this momentum and turn the brand into a household name.
    Her efforts to do so include a logo refresh, a limited-edition streetwear collection, and the company’s largest ad campaign ever.
    In this episode of CMO Moves, Jones discusses her career trajectory, approach to hiring team members, and the strategy to shift Instacart’s marketing from transactional to inspirational.

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    • 29 min
    Shake Shack's CMO Jay Livingston at Brandweek 2022, Professionalizing Smaller Companies and Developing Marketing Strategies

    Shake Shack's CMO Jay Livingston at Brandweek 2022, Professionalizing Smaller Companies and Developing Marketing Strategies

    On this week's episode of CMO moves, Shake Shack's Jay Livingston speaks with Adweek's Creative and Inclusion Editor Shannon Miller. Like many, Livingston thought business school was necessary to become an executive. He never ended up taking that route, instead working his way through Bank of America, where he eventually left to become CMO of BARK.
    Livingston joins Miller at Brandweek 2022 in Miami where they discuss his journey as a marketer and how he approaches growing and building a marketing strategy.

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    • 24 min
    Alo Yoga's Marketing Chief Angelic Vendette on Her 'Living and Breathing' Brand

    Alo Yoga's Marketing Chief Angelic Vendette on Her 'Living and Breathing' Brand

    Angelic Vendette, the head of marketing of fitness brand Alo Yoga, sees the job of a CMO as far more than most job descriptions call for. "You will be involved in strategy, operations, the tech front, innovation. It really isn't just about creating campaigns."
    Vendette, who has been with Alo since March 2021, joined us at Brandweek Miami in September where she sat down for this episode of the CMO Moves podcast.
    "We're an experiential brand so it's all about living and breathing," says Vendette of the apparel maker, whose brand name stands for Air, Land, Ocean.

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    • 26 min
    Raja Rajamannar on the CMO Crisis and What Brands Need to Do About It

    Raja Rajamannar on the CMO Crisis and What Brands Need to Do About It

    Does “brand purpose” — the notion of marketers expressing clear support for values like diversity/equity/inclusion as a way of demonstrating what a marketer stands for—still hold sway over consumers? In this moment of economic anxiety, aren’t price and performance the only things a brand needs to nail down?
    It might come as a surprise that the brand with the tagline “priceless” is still looking at connecting with consumers around nebulous notions of empathy and experience.
    Still, performance and branding are not either/or goals, says Raja Rajamannar, the chief marketing and communications officer and president, healthcare business at Mastercard.
    In this episode, Rajamannar explains why Mastercard’s multi-sensory marketing programs satisfy the continuing consumer expectations for inclusion while proving valuable to its retail partners. Lastly, Rajamannar discusses how marketers can attract and retain top talent.

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    • 34 min
    Rare Beauty CMO on Seeing the World Outside Four Office Walls

    Rare Beauty CMO on Seeing the World Outside Four Office Walls

    If you haven’t heard of beauty marketing veteran Katie Welch, there’s a good chance you’ve seen her while scrolling through TikTok lending advice to the community on how to break into the industry she knows and loves. At the intersection of beauty and technology, Welch is building Rare Beauty from the ground up with little to no traditional marketing strategies. “We’re always trying to come up with new ways to stay creative because it’s so easy to just be in the office or be stuck in a Zoom screen and not get any sort of outside inspiration,” says Welch.
    Whether you’re a big fan of founder and celebrity Selena Gomez, a beauty creator, or just looking for a new lipstick shade (check out the Kind Words Matte Lipstick), the CMO says creating a warm, welcoming environment will far succeed just seeing what sticks.
    Check out this newest episode of CMO Moves to hear all about Katie’s story and what other platforms she’s lurking around on for inspiration.

    Hosted on Acast. See acast.com/privacy for more information.

    • 33 min

Customer Reviews

4.7 out of 5
115 Ratings

115 Ratings

Dan1777999877 ,

So. Much. Gold.

CMO Moves has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

ASobering ,

Such a wealth of knowledge! 🧠

This is one of the most insightful podcasts that I have ever come across! SO many incredible conversations with marketing leaders who bring so much experience to the table, and I love that there are always actionable tidbits and takeaways during each episode. Highly recommend checking this show out - you won’t be disappointed!

miriamlp1 ,

Inspirational marketing leaders tell all!

Nadine does a phenomenal job interviewing CMOs from diverse backgrounds and leading global brands. Less like an interview, more like a conversation between friends, every episode is expertly guided and full of incredible insights for all marketers. Highly recommend!

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