12 min

CMO Playbook: Brand Building with Alicia Tillman, CMO, SAP (CxOTalk) Interviews: Business and Tech

    • Technology

The key to building brand value lies in several factors including authenticity, a clear vision for the company's culture, and empathy for your customer.

Read the full transcript and watch the video:
https://www.cxotalk.com/video/cmo-playbook-building-brand-value

The key to building brand value lies in several factors including authenticity, a clear vision for the company's culture, and empathy for your customer.

Read the full transcript and watch the video:
https://www.cxotalk.com/video/cmo-playbook-building-brand-value

12 min

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