28 episodes

Subscribe and listen as changemaking CMOs unpack the myths and mystery surrounding brand marketing in our unmissable video podcast series with Comscore CMO and EVP of Digital, Tania Yuki. Hear from some of the world’s best and brightest creative marketers about how they are creating a positive impact in the world and for their customers.Join us for a new episode each Tuesday and send us your tips for a leading CMO you would love to hear from via cmopulse@comscore.com

CMO Pulse Series Tania Yuki

    • Business
    • 5.0 • 1 Rating

Subscribe and listen as changemaking CMOs unpack the myths and mystery surrounding brand marketing in our unmissable video podcast series with Comscore CMO and EVP of Digital, Tania Yuki. Hear from some of the world’s best and brightest creative marketers about how they are creating a positive impact in the world and for their customers.Join us for a new episode each Tuesday and send us your tips for a leading CMO you would love to hear from via cmopulse@comscore.com

    Innovating in the Virtual World with Mick Hollison, President at Cloudera and Advisory Board Member at Epic Ventures

    Innovating in the Virtual World with Mick Hollison, President at Cloudera and Advisory Board Member at Epic Ventures

    A self-confessed conceptual thinker, Mick Hollison, the President of enterprise data cloud, Cloudera, is a proponent of data-driven decision-making who believes even intuition is based on the brain’s data around experience. He believes one of the great benefits of the cloud-era data platform is enabling customers to work with massive data sets that are also machine learning oriented.
    In this Q&A with Tania Yuki, Founder of Shareablee and Chief Marketing Officer and EVP of Digital, Comscore, Mick Hollison shares his approach to embracing change and running with it to gain an immediate edge over his competitors.

    • 26 min
    ‘Let’s Set the Vision’ with Brian Sappington, President Retail Portfolio Coca-Cola North America & Board Member United Way of Greater Atlanta

    ‘Let’s Set the Vision’ with Brian Sappington, President Retail Portfolio Coca-Cola North America & Board Member United Way of Greater Atlanta

    Brian Sappington, President, North America Retail Portfolio at The Coca-Cola Company, talks about how defining and executing a greater vision has informed his career and his leadership style. As he explains in this episode: “Let's define where we're going. Let's make sure the culture is where it needs to be so we can have the trust to move with speed and work effectively. And then let's manage the multiple stakeholders that we have, understand their needs, and influence them.”
    Brian fills us in on how adapting to challenges has boosted his career and how he sees a need for humanity and trust to take center stage in business during this Q&A with Tania Yuki, Founder of Shareablee and Chief Marketing Officer and EVP of Digital, Comscore.

    • 31 min
    Accelerating digital and social transformation for premium wine and spirit brands, with CMO Pamela Forbus, CMO Pernod-Ricard North America

    Accelerating digital and social transformation for premium wine and spirit brands, with CMO Pamela Forbus, CMO Pernod-Ricard North America

    From its influencer strategy to digital Out-of-Home (OOH), the pandemic period fast-tracked digital and social change at Pernod-Ricard where CMO Pamela Forbus leads a consumer-centric marketing approach to its 240 premium brands.
    In this Q&A with Tania Yuki, Founder of Shareablee and Chief Marketing Officer and EVP of Digital, Comscore, Pamela Forbus shares how her team combines incoming and current consumer trends to engage with audiences ranging from younger consumers to a broader following encompassing Tik Tok, digital ads, and connected TV.
    As she explains in this episode: “we're in a different place where we're planning and thinking through the whole shopper journey and we can have a connected experience for them.” Subscribe and listen to join the conversation.

    • 29 min
    “Telling the Story of The Humble Potato” with John Toaspern, Former CMO at Potatoes USA

    “Telling the Story of The Humble Potato” with John Toaspern, Former CMO at Potatoes USA

    Even the simple potato has a story that must be told to ensure that consumers have the latest information about ways to eat and nutrition all along the supply chain from food service through to retail. 
    The CMO at the US Potato Board, John Toaspern, shares his lessons learned in B2B marketing, his approach to social media channels, influencers, and more. 
    In this Q&A with Tania Yuki, Founder of Shareablee and Chief Marketing Officer and EVP of Digital at Comscore, he shares his no-nonsense approach to marketing, using one simple question that is often forgotten, "Did people's behaviors change in response to what we did?".

    • 31 min
    “The Importance of Sleep” with Brad Marks, COO & CMO at Som Sleep

    “The Importance of Sleep” with Brad Marks, COO & CMO at Som Sleep

    In this CMO Pulse episode, Chief Marketing Officer of SOM Sleep, Brad Marks, shares what he has learned about creating a new category and how SOM Sleep is bringing its mission to the world. 
    Drawing on his background in sports marketing at SOM Sleep, Marks walks us through his marketing and leadership lessons as he raises awareness about the importance of sleep for the average person.
    In this fireside with Tania Yuki, Founder of Shareablee and Chief Marketing Officer and EVP of Digital at Comscore, Brad explains his team's unique approach to social media marketing, being agile with actionable data and insights, and what it has meant for him in his career to be truly aligned to the mission of the brand he is actively growing.

    • 31 min
    “Winning with Purpose" with Scott Finlow, Global CMO Foodservice at PepsiCo

    “Winning with Purpose" with Scott Finlow, Global CMO Foodservice at PepsiCo

    Scott Finlow, Global CMO, Foodservice Pepsico, shares what "winning with purpose" means at Pepsico, and highlights it’s come to life with ‘Pepsi Dig In’ and key community events like Dig In Day that support Black-owned businesses in a real and long term way. 
    As he shares in this episode, "During the pandemic we learned we could do things faster and be better... some of the inefficiencies disappeared."
    Scott also steps out his approach to innovation, through initiatives that leverage computer-vision, artificial intelligence and more as he explains to Tania Yuki, Founder of Shareablee and Chief Marketing Officer and EVP of Digital, Comscore.

    • 30 min

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