22 min

CMO Talks with Doug Hayward, IDC CMO Talks

    • Marketing

In this episode of CMO Talks we discuss next moves for CX Services Providers coming out of an explosive 2020 environment with multiple pivots and new strategies required for both the enterprise client and agency services customers. We are joined by Douglas Hayward, worldwide digital strategy and agency services research director, who details the new ways of working on both a vendor and client side and some winning adoptions for client engagement.

In this episode of CMO Talks we discuss next moves for CX Services Providers coming out of an explosive 2020 environment with multiple pivots and new strategies required for both the enterprise client and agency services customers. We are joined by Douglas Hayward, worldwide digital strategy and agency services research director, who details the new ways of working on both a vendor and client side and some winning adoptions for client engagement.

22 min