A bi-weekly podcast that explores the evolving MarTech scene through in-depth interviews with top analysts and marketing practitioners. Hosted by ITWC’s CMO, Fawn Annan and supported by global IT intelligence leader IDC, each fast-paced, forward-looking 40-minute podcast challenges top marketing leaders to share their perspective on issues ranging from AI-powered analytics to account based marketing strategies. Every podcast will explore how our guests will drive customer experience and value in marketing over the next decade.
CMO Talks with Jay Badiani, IBM Canada
If you ever wanted to know what IBM Canada’s emphasis is as they go to market, its CMO, Jay Badiani, does not disappoint in this episode. Jay shares how he is moving the business forward during massive change and how this highly strategic function helps set a new normal for customers and partners. From the CMO’s perspective, it’s all about helping the customer. His goal is to drive preference for IBM as the Digital Reinvention Partner for enterprises across Canada. Jay covers how to optimize and emerge from a world pandemic as a brighter and more resilient business for the digital future
CMO Talks with Doug Hayward, IDC
In this episode of CMO Talks we discuss next moves for CX Services Providers coming out of an explosive 2020 environment with multiple pivots and new strategies required for both the enterprise client and agency services customers. We are joined by Douglas Hayward, worldwide digital strategy and agency services research director, who details the new ways of working on both a vendor and client side and some winning adoptions for client engagement.
CMO Talks with Claudine Dumont, APTUM
CMO Talks is excited to welcome Claudine Dumont, uber Brand Builder at APTUM as the Head of Marcom and Brand. This episode explores how expert communications help to relaunch a legacy brand into a modern entity, incorporating and reflecting its transformative go-to-market changes. From the former Cogeco Peer 1 to rebranding as APTUM after a successful merger and acquisition, Claudine shares the execution journey to onboard employees to customers to shareholders in setting a new table on a new stage with great support from all.
CMO Talks with Warren Lane, IDC
As marketing leaders earn a more significant share of an organization’s promotional budget, they are tasked to take on greater responsibility in the revenue pipeline. This means marketing leaders are continually developing new strategies, capabilities and methods to meet the changing nature of demand building. In this episode, Fawn speaks with Warren Lane, an analyst with IDC’s CMO Advisory Services, about digital interaction and customer engagement. Lane brings context to the issue by sharing insights from IDC’s 2020 Tech Marketing Benchmark report.
CMO Talks with Jason Rose, Pure Storage
This episode features Jason Rose, Global CMO for Pure Storage. Jason shares a new disruptive and innovative business model in delivering storage-as-a-service in a multi-cloud world, as he steps us through how marketing is providing a modern data experience by giving customers what they want. Within an ever-evolving model, we also explore the multiple customer personas required to laser-focus on the customer preferences.
CMO Talks with Alan Webber, IDC
Hear Alan Webber share the Worldwide Future of Customer and Consumer 2021 Predictions from IDC. As a leading global analyst, Alan touches on several facets relating to the new business context and its drivers and impacts for marketers over this year. Several new focuses are emerging with being a digital-first organization and entering the advanced stages of digital transformation. Ranging from consumertainment, to new mobile applications that focus on humanizing the digital experience, this episode is chock-full of great insights.