A bi-weekly podcast that explores the evolving MarTech scene through in-depth interviews with top analysts and marketing practitioners. Hosted by ITWC’s CMO, Fawn Annan and supported by global IT intelligence leader IDC, each fast-paced, forward-looking 40-minute podcast challenges top marketing leaders to share their perspective on issues ranging from AI-powered analytics to account based marketing strategies. Every podcast will explore how our guests will drive customer experience and value in marketing over the next decade.
CMO Talks with Cathy Taylor, Commissioning Editor at WARC
One of the first marketing reporters to cover digital media, Cathy Taylor from WARC joins ITWC CMO Fawn Annan for an episode of CMO Talks. Their lively discussion focuses on meeting the challenges of a future without cookies.
CMO Talks with Nate Gilmore, CMO, PandaDoc
This episode, featuring PandaDoc’s CMO, Nate Gilmore, is the age-old story of how David is taking on Goliath in the world of SaaS dynamic documents with a focus in the SMB space. This is also a story of hyper specialization and how you use such a differentiator from a marketing perspective to go from a start up to a super scale up. And don’t forget how you are using your technology stack to drive growth.
CMO Talks with Nicole German, CMO at Tangerine Bank
A customer experience champion focused on building high performance teams, Tangerine's CMO Nicole German joined ITWC's CMO Fawn Annan for an installment of CMO Talks.
CMO Talks with Mark Colgan, Co-founder and CEO, Speak On Podcasts
Podcasting has become an increasingly effective way to build brand and attract customers. An entrepreneur and revenue leader with a focus on podcast thought leadership, Colgan joined ITWC CMO Fawn Annan for an installment of CMO Talks.
CMO Talks with Scott Todaro, Plannuh Inc
We speak to a marketing maverick, Scott Todaro, co-founder and CMO of a hot three-year-old scale-up, Plannuh Inc., that focuses on marketing budget management that helps CMOs, marketing operations and budget owners connect the dots.
CMO Talks with Katherine Bond-Debicki and CTO Nastaran Bisheban, KFC Canada
Katherine Bond-Debicki and Nastaran Bisheban have a front row seat to the magic that happens when marketing and technology pull together. Their discussion with Host Fawn Annan centres around the strategic alliance of marketing and technology, and its critical importance in growing KFC in Canada with the new generation of consumers.