COACHING CORNER with listener Zoe Yip (Part 1‪)‬ Lessons of a Lashpreneur

Zoe Yip Coaching Question:
I am the most expensive in my area and I’m hardly getting any clients through my door. I feel like my prices are the main reason why I’m not getting any clients but I don’t want to reduce my price as I don’t feel like my price is unreasonable. 
I actively post on Instagram and always try to include educational and engaging posts to attract my clients but I’m still finding that it’s not working. 
So I’m running out of ideas and also MONEY to keep this business running!
~ Zoe of @beautychairbyzoe 
 
Part 1 Episode Highlights:
[6:02] Success leaves clues - what has WORKED in the past to bring in clients [6:48] Test your theory if your price point is why nobody is booking with you (or your competition is cheaper) [7:45] The role social media plays in your overall marketing - hint - your booking website does not do the marketing for you! [12:24] Target market explained (Zoe nailed this!!!) and how to market to your marketing muse [13:50] What problems/pain points do lashes solve? [14:07] Why your marketing should attract the ideal client AND repel the wrong types of clients [15:41] Tips on marketing to clients who are moms  
Happy business building!
Have a good one!