Cocktails, Tangents and Answers

Antidote 71
  • 5.0 (6)
  • MARKETING
  • UPDATED WEEKLY

Cocktails, Tangents and Answers is a marketing podcast that takes you on a ride with our team. We'll kick off every episode with a little chat, a cocktail recipe (sometimes basic, sometimes craft, sometimes bougie) before we get into a conversation to tackle some of the pressing marketing questions of the day. And of course, our brains take us on some of the most wonderful tangents. Come along for the ride!

  1. Invisible Differentiators in B2B Marketing

    1D AGO

    Invisible Differentiators in B2B Marketing

    Send us a text How to Stand Out in a Sea of B2B Sameness When it comes to B2B marketing, standing out can be quite a challenge. When every business is saying the same things, how do you differentiate yourself from the sea of sameness? In this episode of Cocktails, Tangents, and Answers, hosts Rich and Zac discuss "invisible differentiators." What they are and how you can use them to stand out!  The Modern English cocktail, crafted by New York bartender Michael Waterhouse, offers a fresh spin on the classic gin sour. This vibrant drink combines high-quality gin with tart lemon wedges, the subtle sweetness of maple syrup, and the crisp essence of fresh pear. The result is a balanced cocktail that’s both approachable and complex. Recipe Credit: https://www.liquor.com/recipes/modern-english/   Ingredients: 1/4 fresh pear, peeled, seeded and cubed2 lemon wedges1/2 ounce maple syrup2 1/2 ounces Bulldog ginGarnish: cinnamon stick (optional)Directions:  In a shaker, muddle the fresh pear, lemon wedges and maple syrup.Add the gin and fill with ice, and shake until well-chilled.Double-strain into a coupe glass.Elevate your marketing with our blog's exclusive tips, tricks and FREE resources! 🤩 https://blog.antidote71.com/    We'd love to hear from you! Share your thoughts in the comments below, or join us on our social media platforms. 👇 LinkedIn:   / antidote-71      Instagram:   / antidote_71      Facebook:   / antidote71agency      - Host: Rich Mackey  Producer: Zac Hazen About Antidote 71:  Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also happily grab a beer with). Antidote 71 is equal parts skill and personality. We’re super fun to hang out with (in our opinion) and exceptionally good at what we do. We love our work and care about the people we work with.  Learn more about us. 👉 https://antidote71.com/

    35 min
  2. AI Powered Pitch Challenge

    OCT 30

    AI Powered Pitch Challenge

    Send us a text In this episode, we’re letting AI do the pitching. We prompted it to generate B2B campaign ideas, then we’re reacting to them by breaking down what would work, what wouldn’t and how we’d make them stronger.  Cocktail: Fall Sangria Celebrity chef Bobby Flay crafted this sangria to capture the essence of fall in every sip. Inspired by the season’s bounty, it combines the tart brightness of blood oranges with the jewel-like sweetness of pomegranate seeds. Rosemary adds a fragrant, earthy touch that perfectly complements the citrus, while a splash of orange and pomegranate liqueur gives it warmth and depth. Ingredients: 1 cup water Juice of 1 blood orange 2 torn rosemary sprigs 1/4 cup orange liqueur 2 tablespoons pomegranate liqueur 1–2 tablespoons superfine sugar (to taste) 1 sliced blood orange 1/2 cup pomegranate seeds 1 bottle chilled dry sparkling red wine Ice Directions: Stir the water, blood orange juice, rosemary sprigs, orange liqueur, pomegranate liqueur, and sugar in a pitcher until combined. Add the sliced blood orange and pomegranate seeds. Refrigerate overnight to let the flavors infuse. When ready to serve, add ice to the pitcher and stir in the sparkling red wine. Serve chilled. Elevate your marketing with our blog's exclusive tips, tricks and FREE resources! 🤩 https://blog.antidote71.com/    We'd love to hear from you! Share your thoughts in the comments below, or join us on our social media platforms. 👇 LinkedIn:   / antidote-71      Instagram:   / antidote_71      Facebook:   / antidote71agency      - Host: Rich Mackey  Producer: Zac Hazen About Antidote 71:  Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also happily grab a beer with). Antidote 71 is equal parts skill and personality. We’re super fun to hang out with (in our opinion) and exceptionally good at what we do. We love our work and care about the people we work with.  Learn more about us. 👉 https://antidote71.com/

    31 min
  3. Is The Marketing Funnel Dead?

    OCT 23

    Is The Marketing Funnel Dead?

    Send us a text Caramel Apple Martini This martini combines fresh apple cider, caramel sauce, vodka, and butterscotch schnapps so you get the crispness of fall apples with a buttery caramel twist. It’s fun, a little indulgent, and gives you something memorable to sip while you dig into this week's episode Ingredients: •Caramel sauce (for rimming the glasses) •Ice (for shaking) •4 oz apple cider •3 oz vodka •2 oz butterscotch schnapps •Sliced apple, for garnish Directions: •Chill two martini glasses in the freezer for about 15 minutes. •Dip the rims of the glasses in caramel sauce to coat. •Fill a cocktail shaker halfway with ice. Add apple cider, vodka, and butterscotch schnapps. •Shake vigorously for about 30 seconds. •Strain into the prepared martini glasses. Garnish with apple slices if desired. Elevate your marketing with our blog's exclusive tips, tricks and FREE resources! 🤩 https://blog.antidote71.com/    We'd love to hear from you! Share your thoughts in the comments below, or join us on our social media platforms. 👇 LinkedIn:   / antidote-71      Instagram:   / antidote_71      Facebook:   / antidote71agency      - Host: Rich Mackey  Producer: Zac Hazen About Antidote 71:  Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also happily grab a beer with). Antidote 71 is equal parts skill and personality. We’re super fun to hang out with (in our opinion) and exceptionally good at what we do. We love our work and care about the people we work with.  Learn more about us. 👉 https://antidote71.com/

    25 min
  4. The Role of Culture in B2B Branding

    OCT 16

    The Role of Culture in B2B Branding

    Send us a text In B2B, your brand isn’t just a logo or a tagline, it’s the culture behind the company. From how your teams work together to how they show up for clients, culture shapes the story buyers believe and trust. In this episode, we’ll explore the link between culture and brand, why it’s a competitive advantage and how companies can intentionally build culture that drives growth.  Chit-Cha Toddy The Chit-Cha Toddy was created by Shawn Chen, beverage director at RedFarm and principal bartender at Decoy in New York City. Chen drew inspiration from the traditional Chinese tea ceremony, aiming to honor tea and his cultural heritage. The drink features osmanthus oolong tea from Taiwan, prized for its delicate flavor and faint nuttiness. At Decoy, it’s often served in a Chinese gaiwan, though it can also be served in a hollowed-out mini pumpkin for a festive twist. The name “Chit-Cha” comes from the respectful way of serving tea in Chinese culture. Ingredients: 9 oz. George Dickel rye whiskey 3 oz. Benedictine liqueur 6 oz. lemon juice, freshly squeezed 6 oz. ginger syrup* 3 oz. blossom honey 32 oz. osmanthus oolong tea, hot-brewed** Garnish: 12 lemon half-wheels studded with cloves, mint leaves and cinnamon sugar Directions: Add all ingredients into a large hollowed-out pumpkin or a punch bowl, and stir with a wooden spoon until combined. Divide into 12 hollowed-out mini pumpkins or punch cups. Garnish each with a lemon half-wheel studded with cloves, a mint leaf and a sprinkling of cinnamon sugar. *Ginger syrup: Juice 4 ounces fresh peeled ginger root. Add 1 cup extra-fine sugar and stir until completely dissolved. Will keep refrigerated in an airtight container for up to 2 weeks. **Oolong tea: Steep 8 tsp osmanthus oolong tea with 32 ounces water for 3 to 5 minutes. Elevate your marketing with our blog's exclusive tips, tricks and FREE resources! 🤩 https://blog.antidote71.com/    We'd love to hear from you! Share your thoughts in the comments below, or join us on our social media platforms. 👇 LinkedIn:   / antidote-71      Instagram:   / antidote_71      Facebook:   / antidote71agency      - Hosts: Rich Mackey & Catelin Drey Producer: Zac Hazen About Antidote 71:  Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also happily grab a beer with). Antidote 71 is equal parts skill and personality. We’re super fun to hang out with (in our opinion) and exceptionally good at what we do. We love our work and care about the people we work with.  Learn more about us. 👉 https://antidote71.com/

    35 min
  5. Pricing as a Marketing Strategy

    OCT 9

    Pricing as a Marketing Strategy

    Send us a text In this episode, we'll explore how pricing serves as a strategic lever in B2B marketing. We'll discuss its impact on buyer perception, its role in brand positioning and best practices for aligning pricing with value to drive growth. Cocktail:Jack the Pumpkin  This cocktail combines applejack, pumpkin puree and apple cider for a smooth, fall-ready blend. The ginger beer gives it a little bite, and the apple slice on top finishes it off. It’s simple, seasonal and just feels right this time of year.  Ingredients: 6 oz. applejack 4 oz. pumpkin puree 4 oz. apple cider, chilled 6 oz. ginger beer, chilled 4 apple slices, for garnish  Directions: Combine the applejack, pumpkin puree and apple cider in a shaker with ice. Shake vigorously until chilled. Stir in the ginger beer. Strain into 4 rocks glasses filled with ice. Garnish with the apple slices.' Elevate your marketing with our blog's exclusive tips, tricks and FREE resources! 🤩 https://blog.antidote71.com/    We'd love to hear from you! Share your thoughts in the comments below, or join us on our social media platforms. 👇 LinkedIn:   / antidote-71      Instagram:   / antidote_71      Facebook:   / antidote71agency      - Hosts: Rich Mackey & Catelin Drey Producer: Zac Hazen About Antidote 71:  Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also happily grab a beer with). Antidote 71 is equal parts skill and personality. We’re super fun to hang out with (in our opinion) and exceptionally good at what we do. We love our work and care about the people we work with.  Learn more about us. 👉 https://antidote71.com/

    31 min
  6. B2B Trends That are Making Waves

    OCT 2

    B2B Trends That are Making Waves

    Send us a text B2B Trends for 2026 As we head into Q4, the pace of change in B2B marketing isn’t slowing down. From shifting buyer expectations to new digital tactics, we’re looking at the trends and challenges shaping the end of the year and where the biggest opportunities lie for 2026 Harvest Moon This cocktail comes from Food Network and was created by Guy Fieri. It’s built around all the seasonal fall flavors you’d want in a drink: apple, pumpkin spice, and a graham cracker rim. Ingredients: Crushed graham crackers, for the rim 2 oz. vodka 1 1/2 oz. Granny Smith apple juice 1/8 teaspoon pumpkin spice 1/2 oz. pumpkin beer, or more as necessary  Directions: Put some simple syrup in one saucer and some crushed graham crackers in another. Dip the rim of a martini glass into the simple syrup and then into the crushed graham crackers. Set aside. Add ice to a cocktail shaker. Add the vodka, apple juice, pumpkin spice and 1/2 ounce simple syrup; shake well. Strain into the prepped martini glass. Top off with the pumpkin beer to just below the graham cracker rim.

    30 min
  7. Our Biggest Thoughts Heading into Q4

    SEP 25

    Our Biggest Thoughts Heading into Q4

    Send us a text What Should Marketers Focus on in Q4 In this episode, we’re kicking off Q4 with a look at the state of marketing. We’ll share our biggest thoughts on what’s driving change right now and highlight the challenges and opportunities that will define how marketers finish the year strong. Pumpkin Spice White Russian This cocktail has everything you want in a fall drink. Think of it as the after-5 p.m. version of your morning pumpkin spice latte, but without the long wait in line. Smooth coffee notes, creamy richness and a hint of pumpkin pie spice make it a perfect seasonal sipper. Ingredients (makes 4): 4 gingersnap cookies, crumbled (for rim)1 tsp. honey (for rim)6 oz. coffee liqueur (such as Kahlúa)5 oz. vodka1 tsp. pumpkin pie spice6 oz. heavy creamDirections: 1.    Place crumbled cookies on a plate. Rub rims of 4 glasses with honey and dip in cookie crumbs to coat. 2.    Whisk together coffee liqueur, vodka and pumpkin pie spice in a measuring cup. 3.    Pour into prepared glasses, dividing evenly; add ice. 4.    Top each glass with heavy cream and serve immediately. Elevate your marketing with our blog's exclusive tips, tricks and FREE resources! 🤩 https://blog.antidote71.com/    We'd love to hear from you! Share your thoughts in the comments below, or join us on our social media platforms. 👇 LinkedIn:   / antidote-71      Instagram:   / antidote_71      Facebook:   / antidote71agency      - Hosts: Rich Mackey & Catelin Drey Producer: Zac Hazen About Antidote 71:  Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also happily grab a beer with). Antidote 71 is equal parts skill and personality. We’re super fun to hang out with (in our opinion) and exceptionally good at what we do. We love our work and care about the people we work with.  Learn more about us. 👉 https://antidote71.com/

    29 min
  8. Burnout in Marketing: How to Stay Creative When You're Tapped Out

    SEP 18

    Burnout in Marketing: How to Stay Creative When You're Tapped Out

    Send us a text How to Deal With Burnout in Marketing  What if we told you that over 80% of marketers are dealing with burnout, and more than half feel overwhelmed, emotionally exhausted or undervalued? In this episode, we’re talking about why creative fatigue is hitting so hard… and how to fight back. The Tia Mia is a modern riff on the Mai Tai that swaps the classic dark rum float for mezcal espadín, giving it smoky depth alongside funky Jamaican rum. Created in 2010 by bartender Ivy Mix for Julie Reiner’s Hawaiian-inspired New York bar Lani Kai, the Tia Mia was Mix’s first cocktail to hit a menu. Though Lani Kai closed after two years, the drink lived on, later becoming a staple at Leyenda in Brooklyn and featured in Mix’s book Spirits of Latin America.   Ingredients: 1 oz. mezcal espadín1 oz. Jamaican rum1/2 oz. orange curaçao1/2 oz. orgeat3/4 oz. fresh lime juiceGarnish: mint sprig, lime wheel and edible orchid (optional)Directions: Add all ingredients into a shaker with ice and shake until well chilled.Strain into a large rocks glass over crushed or pebbled ice.Garnish with lime wheel, mint sprig and orchid (optional). Elevate your marketing with our blog's exclusive tips, tricks and FREE resources! 🤩 https://blog.antidote71.com/    We'd love to hear from you! Share your thoughts in the comments below, or join us on our social media platforms. 👇 LinkedIn:   / antidote-71      Instagram:   / antidote_71      Facebook:   / antidote71agency      - Hosts: Rich Mackey & Catelin Drey Producer: Zac Hazen About Antidote 71:  Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also happily grab a beer with). Antidote 71 is equal parts skill and personality. We’re super fun to hang out with (in our opinion) and exceptionally good at what we do. We love our work and care about the people we work with.  Learn more about us. 👉 https://antidote71.com/

    34 min
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5
out of 5
6 Ratings

About

Cocktails, Tangents and Answers is a marketing podcast that takes you on a ride with our team. We'll kick off every episode with a little chat, a cocktail recipe (sometimes basic, sometimes craft, sometimes bougie) before we get into a conversation to tackle some of the pressing marketing questions of the day. And of course, our brains take us on some of the most wonderful tangents. Come along for the ride!

Information

  • Creator
    Antidote 71
  • Years Active
    2022 - 2025
  • Episodes
    120
  • Rating
    Clean
  • Copyright
    © 2025 Cocktails, Tangents and Answers
  • Show Website
    Cocktails, Tangents and Answers