50 episodes

Cocktails, Tangents and Answers is a marketing podcast that takes you on a ride with our team. We'll kick off every episode with a little chat, a cocktail recipe (sometimes basic, sometimes craft, sometimes bougie) before we get into a conversation to tackle some of the pressing marketing questions of the day. And of course, our brains take us on some of the most wonderful tangents. Come along for the ride!

Cocktails, Tangents, and Answers Antidote 71

    • Business
    • 5.0 • 6 Ratings

Cocktails, Tangents and Answers is a marketing podcast that takes you on a ride with our team. We'll kick off every episode with a little chat, a cocktail recipe (sometimes basic, sometimes craft, sometimes bougie) before we get into a conversation to tackle some of the pressing marketing questions of the day. And of course, our brains take us on some of the most wonderful tangents. Come along for the ride!

    Grasshopper - Mastering Consistency: Brand vs. Social Media Identity

    Grasshopper - Mastering Consistency: Brand vs. Social Media Identity

    Join us for a refreshing twist on branding with a side of laughter as we break the ice on our podcast, spurning scripted openings for the genuine appeal of spontaneous intros. As Megan Kyle drops in with her flair for fusing creativity with clarity, my co-host Caitlin and I bask in the glow of mutual admiration – it's compliment corner time, and we're not holding back on the praise or the chuckles!

    This episode will turn your approach to social media on its head as we dissect the art of maintaining a consistent brand presence across various platforms. We'll share why an empty 'about section' is a missed opportunity and how to nail the perfect brand voice in your copywriting. Plus, we're stirring the pot on seasonal branding do's and don'ts, from Pride month rainbows to holiday hues, ensuring you walk away with practical tips to keep your brand both relevant and respectful.

    We wrap up with an unexpected yet relatable discussion about how the vibe of our workspaces significantly impacts our mood and output. Picture this: typing away with a virtual Grasshopper cocktail or a Corona Rita by your side – it's all about creating an environment that sparks productivity and joy. So grab your drink of choice (metaphorically, of course) and join us for this engaging blend of insights and entertainment that promises to enhance your branding game and brighten your day.

    • 34 min
    Rum Runner - Key Metrics for Evaluating Email Marketing Performance

    Rum Runner - Key Metrics for Evaluating Email Marketing Performance

    • 42 min
    Gimlet - Reaching your Ideal Audience with Paid Social

    Gimlet - Reaching your Ideal Audience with Paid Social

    Cocktail: Gimlet
    Join us in this episode featuring our Digital Manager, Jason McCoy, as we uncover the essentials of paid social media advertising. We define ideal audiences for targeted engagement, delve into platform selection based on audience demographics and goals, explore crafting compelling ad content, discuss advanced targeting strategies, and share tips for budgeting and optimization to maximize ROI. Tune in for actionable insights and best practices to enhance your paid social campaigns.
    Recipe:

    The featured cocktail for this episode is the classic Gimlet. The original gimlet was made with just two ingredients: gin and Rose’s Sweetened Lime Juice, a bottled, concentrated lime juice. The gimlet gained widespread popularity after it was mentioned in Raymond Chandler's 1953 novel, The Long Goodbye. In the book, the protagonist, Philip Marlowe, declares, "A real gimlet is half gin and half Rose's Lime Juice and nothing else. It beats martinis hollow." This statement cemented the gimlet's place in history.
    Ingredients:


    Ingredients:
     2 oz. gin..75 oz. freshly squeezed lime juice..75 oz. simple syrup.Lime wheel, for garnish.Directions:
     Fill a cocktail shaker ⅔ full with ice. Add the gin, lime juice, and simple syrup to the shaker. Shake the mixture vigorously for 30 seconds to ensure thorough mixing. Strain the cocktail into a coupe glass Garnish the cocktail with a lime wheel on the rim of the glass for presentation.

    • 36 min
    Pollinated Bee's Knees - Understanding CTV Advertising

    Pollinated Bee's Knees - Understanding CTV Advertising

    Cocktail: Pollinated Bees Knees 
    Connected TV (CTV) refers to internet-connected devices that allow users to stream videos and music, as well as browse the web. By utilizing apps like Hulu and Prime Video, viewers can access a wide range of streaming content on all CTVs. In this episode, Rich and Catelin will discuss the effectiveness of CTV advertising, explaining what it is, how it works, and providing tips on how to use it for your business. When deciding whether CTV advertising is right for your business, consider the following pros and cons.
    Recipe:
    The featured cocktail for this episode is the Pollinated Bees Knees. It is a variation of the classic gin-based Bees Knees cocktail that you may be familiar with. Our producer Zac came up with this recipe specifically for Spring, with added floral notes to make it the perfect seasonal drink. 
    Ingredients:
    2 oz. gin..75 oz. lemon juice..75 wildflower honey.Honeysuckle for garnish.Steps:
    Add the gin, lemon juice and wildflower honey into a shaker with ice and shake until well-chilled.Strain into a chilled cocktail glass.Garnish with honeysuckle.

    • 37 min
    Milano Torino - Tracking HubSpot Product Updates

    Milano Torino - Tracking HubSpot Product Updates

    Cocktail: Milano Torino
    In this informative episode, Catelin and Rich provide their expert insights on how to track HubSpot product update blogs efficiently. They share strategies for navigating through the numerous updates, identifying the crucial ones that require your attention, and staying informed in the ever-changing world of HubSpot.
    Recipe:
    This episode's featured cocktail is the Milano-Torino, also known as "Mi-To". This aperitivo drink is made of Campari and sweet vermouth in equal parts, but it's a flexible recipe that can be personalized. This recipe contains Campari and dry vermouth, grapefruit and lime juice for sourness, and egg white for a frothy finish.
    Ingredients:
    1 oz. campari1 oz. dry vermouth.75 oz. grapefruit juice1 dash simple syrup1 whole egg2 dashes of orange bittersSteps:
    Combine ingredients in a cocktail shaker and dry shake without ice.Add ice and shake again until chilled.Strain into a coupe glass and enjoy!

    • 32 min
    Death Flip - SEO Best Practices for Website Redesigns

    Death Flip - SEO Best Practices for Website Redesigns

    Cocktail: Death Flip
    In this episode, Jamie Johnson, our Digital Specialist, will share some SEO best practices that you should keep in mind while redesigning your website. It's important to be careful and calculated with your efforts, as you could potentially harm your website's rankings and content if you're not mindful.
    Recipe:
    In 2010, the Black Pearl in Melbourne added a new cocktail to their menu. However, the menu didn't list the ingredients, and if you asked the bartender about the drink, they wouldn't reveal the recipe either. The only clue given to customers was a foreboding description that read, "You don't wanna meet this cocktail in a dark alley."
    Plenty of people took the risk and ended up liking the cocktail.  If the ingredients were listed: tequila, yellow Chartreuse, Jägermeister and a whole egg, not many people would've tried it. 
    Ingredients:
    1 oz. blanco tequila.50 oz. yellow Chartreuse.50 oz. Jägermeister1 dash simple syrup1 whole eggFreshly grated nutmegSteps:
     Combine all ingredients in a mixing tin and shake with ice.Strain into a sour glass.Garnish with freshly grated nutmeg.

    • 33 min

Customer Reviews

5.0 out of 5
6 Ratings

6 Ratings

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