The company is doing good, growing but the founders feel stressed, overwhelmed. Something is not right. The energy is getting lost somewhere. It’s an outcome of a journey where all the decisions are based on what the business needs. But when the business was started the decisions were based on the founders’ personal need/want. Now the business starts to grow and the same people that started to the company because they liked the field and they wanted to make their dream come true, now talk about what business, investors and market need. Everything they take into account is outside of themselves. They don’t even ask themselves what do they want.