Coffee & Compete

The Compete Network

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Coffee & Compete

Coffee & Compete is the show that breaks down the news, gossip, and tactics of competitive business strategy - who is winning, who is losing, and everything in between. Hosted by Adam McQueen and Hunter Sones.

15 NOV

POWER HALF HOUR: Framing the Market for Your Buyer: Tiering Competitive Threats w/ Clara Smyth & Jon Itkin

This is from our monthly community sessions in The Compete Network where we sit down with Product Marketers and Comete pros to learn tactical lessons quick and fast and quick and.... fast. No wasted time, questions from the community members, all about one topic - it's a power half hour. Sign up for future community sessions here: https://community.thecompetenetwork.com/home/events CREDITS: Guest: Clara Smyth & Jon Itkin Producer: Grayson Ottenbreit Editor: Stephen Despins The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

29 min
14 NOV

Building a Competitive Landscape for Your Executive Team & the Compete Week Recap

Hunter and Katie talk about building and presenting a competitive landscape for the executive team and we talk about EVERYTHING you missed at Compete Week. Watch Compete Week sessions on-demand: https://community.thecompetenetwork.com/home/collections/compete-week-2024-2024-11-05 TIMESTAMPS: (00:00:00) Chillin’ and killin’ (00:01:42) Compete Week 2024 (00:03:19) Hunter’s favourite thing you missed at Compete Week (00:06:32) Katie’s favourite thing you missed at Compete Week (00:08:29) Adam’s favourite thing you missed at Compete Week (00:11:34) Compete Week 2024 learnings (00:13:22) The Purple Carpet…. (00:21:29) Building a competitive landscape for executives (00:28:13) How should you think about competing in marketing? CREDITS: Guest: Katie Berg Hosts: Adam McQueen, Hunter Sones Producer: Grayson Ottenbreit Editor: Stephen Despins The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

31 min
7 NOV

When a Rebrand BACKFIRES & Running Win-Loss Committee Meetings

Beehiiv took Kit's (previously known as ConvertKit) rebrand to task and did one of the best competitive campaigns we've seen... and Hunter shares his first experience at a Win-Loss committee meeting. Watch Compete Week sessions on-demand: https://community.thecompetenetwork.com/home/collections/compete-week-2024-2024-11-05 TIMESTAMPS: (00:00:00) Welcome to Coffee and Compete (00:01:23) Compete Week Highlights and Announcements (00:02:32) Introducing Klue’s 360° Win-Loss Product (00:04:16) Beehiiv vs. ConvertKit’s Rebrand to Kit (00:18:32) Hunter’s first ever Win-Loss committee meeting CREDITS: Hosts: Adam McQueen, Hunter Sones Producer: Grayson Ottenbreit Editor: Stephen Despins The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

30 min
17 OCT

POWER HALF HOUR: 5 Questions You NEED to Ask Your Buyers w/ Eric Holland

This is from our monthly community sessions in The Compete Network where we sit down with Product Marketers and Comete pros to learn tactical lessons quick and fast and quick and.... fast. No wasted time, questions from the community members, all about one topic - it's a power half hour. Sign up for future community sessions here: https://community.thecompetenetwork.com/home/events CREDITS: Guest: Eric Holland Producer: Grayson Ottenbreit Editor: Stephen Despins The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

24 min
3 OCT

How to Analyze your Competitive Landscape

In this special birthday episode of "Coffee and Compete," hosts Adam McQueen and Hunter celebrate another year around the sun with some surprise belated COMPETE birthday wishes. Register for Compete Week: https://klue.com/compete-week TIMESTAMPS: (00:00:00) A Birthday Surprise (00:02:16) Compete Week 2024 (00:05:52) Conducting Competitive Landscape Analysis (00:11:10) Hunter's Win-Loss and Competitive Enablement Schedule (00:18:32) How ESPN's Strategy Created Ankle Biter Competitors CREDITS: Hosts: Adam McQueen, Hunter Sones Producer: Grayson Ottenbreit Editor: Stephen Despins The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

27 min
20 SEPT

How AI Companies are Competing & Responding to Competitor Releases

AI companies are killing it... but are they killing their profits? We dive into how OpenAI, Google, Antrhopic and other companies are competing themselves into a zero profit margin business model. How will these companies stay competitive? We asked Klue's CTO, Sarathy Naicker and he had some stuff to say... Register for Compete Week: https://klue.com/compete-week CREDITS: Guests: Sarathy Naicker Hosts: Adam McQueen, Hunter Sones Producer: Grayson Ottenbreit Editor: Stephen Despins The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community. TIMESTAMPS: (00:00:00) Introducing Sarathy Naicker (00:01:56) The Competitive Dynamics of AI Companies (00:03:43) The Importance of Data and Market Breadth (00:10:19) The Role of Brand in AI Competition (00:18:07) Compete Week and Upcoming Events (00:19:02) Hunter's Busy Week (00:19:53) Hunter from the Future?? (00:20:17) Reacting to Our Competitor's Product Release (00:22:19) Using Buyers to Position Against Product Releases (00:23:09) Messaging for Your Competitor's Product Release (00:24:49) Don't Be Too Attached to Your Messaging

27 min
5 SEPT

The Company Disrupting B2B Marketing & Bringing Win-Loss Analysis to Executives

Air Inc. is doing some of the best marketing we've seen in... ever. We break down what they've done recently, from fake protests to mockumentaries and then Hunter breaks down his experience bringing Win-Loss Analysis to his executive team. CREDITS: Guests: Katie Berg Hosts: Adam McQueen, Hunter Sones Producer: Grayson Ottenbreit Editor: Stephen Despins The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community. TIMESTAMPS: (00:00:00) The history of Klue podcasting (00:03:50) Air Inc.'s masterclass in marketing (00:07:03) The role of controversy in marketing (00:11:46) Big companies vs. scrappy startups (00:14:51) Air's influencer marketing strategy (00:18:27) Diving into influencer marketing (00:19:43) The power of creative marketing (00:20:59) Evaluating marketing success (00:22:37) New releases and community updates (00:23:34) Insights from win-loss analysis (00:30:12) Implementing buyer feedback (00:30:56) Leveraging customer stories

36 min
29 AGO

POWER HALF HOUR: How to Use Sales Calls for Competitive Intelligence

This is from our monthly community sessions in The Compete Network where we sit down with Product Marketers and Comete pros to learn tactical lessons quick and fast and quick and.... fast. No wasted time, questions from the community members, all about one topic - it's a power half hour. Sign up for future community sessions here: https://community.thecompetenetwork.com/home/events CREDITS: Hosts: Adam McQueen, Hunter Sones Producer: Grayson Ottenbreit Editor: Stephen Despins The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

24 min

5

de 5

6 calificaciones

Coffee & Compete is the show that breaks down the news, gossip, and tactics of competitive business strategy - who is winning, who is losing, and everything in between. Hosted by Adam McQueen and Hunter Sones.

Canal

The Compete Network
Creador

The Compete Network by Klue
Años de actividad

2021 - 2024
Episodios

126
Clasificación

Apto
Copyright

© 2024 Coffee & Compete
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Coffee & Compete

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13/12/2022
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16/11/2023
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