76 episodes

The goal of Coffee N 5 is to help you let go of what’s holding you back and become the person you’re meant to be. How you market yourself or your business is one of the key factors of success. Crack a smile or laugh out loud when you listen but always learn something new. Capitalize on the experience of others and acquire strategic insights.In each episode, we will connect with personalities and influencers from different backgrounds and fields. All this will be tied together with our mission to make everything as simple as possible, so use a takeaway and make it your own.About Lara Schmoisman: Digital weaver and powerhouse marketing strategist. Named one of 2021 Forbes Next 1000 and LA Times Inspirational Women and transforming brands to becoming profitable, innovative, and sustainable.Born and raised in Buenos Aires, Argentina, Lara is the founder & CEO of The Darl, an international speaker, and former lecturer at California Polytechnic State University. Lara is a unique combination of Jewish and Latina, outspoken by nature, tenacious, armed with grit and a sexy accent

Coffee N. 5 with Lara Schmoisman Lara Schmoisman

    • Business
    • 5.0 • 106 Ratings

The goal of Coffee N 5 is to help you let go of what’s holding you back and become the person you’re meant to be. How you market yourself or your business is one of the key factors of success. Crack a smile or laugh out loud when you listen but always learn something new. Capitalize on the experience of others and acquire strategic insights.In each episode, we will connect with personalities and influencers from different backgrounds and fields. All this will be tied together with our mission to make everything as simple as possible, so use a takeaway and make it your own.About Lara Schmoisman: Digital weaver and powerhouse marketing strategist. Named one of 2021 Forbes Next 1000 and LA Times Inspirational Women and transforming brands to becoming profitable, innovative, and sustainable.Born and raised in Buenos Aires, Argentina, Lara is the founder & CEO of The Darl, an international speaker, and former lecturer at California Polytechnic State University. Lara is a unique combination of Jewish and Latina, outspoken by nature, tenacious, armed with grit and a sexy accent

    Building Your Personal Brand With Vinnie Potestivo

    Building Your Personal Brand With Vinnie Potestivo

    We are super excited to have celebrity branding expert Vinnie Potestivo with us today. Vinnie is an Emmy-award-winning media brand strategist born and raised in Staten Island, NY. He has over 25 years of experience working in branding for companies like Fox. He has worked with celebrities such as Ashton Kutcher, Mandy Moore, Jessica AND Ashlee Simpson, Hilary Duff, and Nick Cannon. 
    Vinnie talks with us about the steps to creating your brand. He talks with us about starting with some of the simplest of things, like fonts, as a way to determine what we want to communicate to our audience. He then dives into how we can start with building our own brand, including removing the obstacles that could hinder us from taking that next step. 
    Vinnie has a wealth of knowledge to share with us today about branding, working with and as a creative, and how to determine how others view us. He also expounds on the importance of being present and the difference between creative and financial goals. 

    What will you learn: 
    Where do we start with branding?How can you determine how others view you?In what ways can you enjoy and celebrate the small successes?What are the steps to starting your brand?



    Check out Vinnie’s work on his website. Follow him on Instagram, Facebook, and LinkedIn. 
    Check out the How to Fascinate Test that Vinnie suggested.

    Follow our host Lara Schmoisman on social media:
     Instagram: @laraschmoisman
    Facebook: @LaraSchmoisman
    LinkedIn: @laraschmoisman
    Twitter: @LaraSchmoisman

    Follow Business Forward on Facebook and Instagram
     
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    Support the show (http://www.laraschmoisman.com)

    • 36 min
    Growing Captivating Brands in the Beauty Industry with Patricia Valera

    Growing Captivating Brands in the Beauty Industry with Patricia Valera

    We are so excited to have Patricia Valera with us to discuss how to break into the beauty industry. Patricia has worked for several major beauty companies in the world, including Redken (L’Oreal USA), Kenzo Parfums, and Keratin Complex. She has taken her 20 years of experience and amazing skills with marketing strategy and used that to help indie creators launch their own products with her company Beautybrandr. 
    Founded by Patricia, Beautybrandr’s mission is to motivate indie beauty founders to create and grow captivating brands that will excite them AND their customers. They help these creators find their own path to success through strategic guidance. The beauty industry is extremely complex and massive. Patricia’s mission is to help those smaller companies create their own space within a seemingly exclusive industry. 
    Patricia joins us today to talk about the different aspects of marketing strategy and how to create your own niche in a very broad market. She shares the different steps needed to narrow in on your own company’s vision as well as specifying who your audience is. She also shares tips on traditional marketing outside of social media. She also emphasizes the need for creating a plan and creating a foundation first before launching to the world. 
    From generating the idea, creating the product, manufacturing, marketing, and all of the steps in between, Patricia has all of the information an indie creator may need to generate a product and get it into stores worldwide. 

    What you'll learn:
    What are the tools for success in the beauty industry?How do you find your niche?Why is it important to develop your manufacturing?Are there other marketing ventures outside of social media to pursue?

    For more information, check out Patricia through her website and follow her on LinkedIn. 

    Follow our host Lara Schmoisman on social media:
     
    Instagram: @laraschmoisman
    Facebook: @LaraSchmoisman
    LinkedIn: @laraschmoisman
    Twitter: @LaraSchmoisman

    Follow Business Forward on Facebook and Instagram


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    Support the show (http://www.laraschmoisman.com)

    • 30 min
    From Blogging to Becoming a Leading Voice with Liz Svatek

    From Blogging to Becoming a Leading Voice with Liz Svatek

    We are so excited to have writer, podcaster, and digital producer Liz Svatek on the Coffee No. 5 Podcast today. Liz started off as the first mom blogger with her blog One Fabulous Mom. She built her platform through transparency and straightforward stories about her life as a mom with children who have ongoing physical health issues. 
    From there, she was able to build her network of influential mom bloggers and connect with them to build huge followings. She then created the Warrior Moms Brands, which matches bloggers and other influencers with brands that have a similar audience. Next, she created Blacksheep Social Media Group and later on the Warrior Mom Podcast. 
    According to Liz, being a warrior is not something you are born into. That warrior mentality must be tapped into or unleashed through experiences, the drive to get through a rough time, or the desire to improve your life in any way possible. 
    Liz decided that she would not just allow life to happen to her. She took a leap of faith by just starting with a small blog and connecting with moms across the world. She developed a community of women with similar goals and values and built a brand and a business that matched. Liz unleashed her inner warrior and sat down to show us how we can do the same. 
    Highlights:
    What was it like for Liz starting off as a mom blogger?How has developing a brand affected her business?Where does one find their inner warrior?Is strategic marketing as complex as it sounds?
    Follow Liz on her three Instagram pages: Liz Svatek, One Fabulous Mom, and Warrior Woman Podcast.

    Also follow her on LinkedIn and check out her website. 

    Follow our host Lara Shmoisman on social media:
     
    Instagram: @laraschmoisman
    Facebook: @LaraSchmoisman
    LinkedIn: @laraschmoisman
    Twitter: @LaraSchmoisman

    Follow Business Forward on Facebook and Instagram


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    Support the show (http://www.laraschmoisman.com)

    • 22 min
    Behind The Scenes of Success with Alex Isenberg

    Behind The Scenes of Success with Alex Isenberg

    Today, we live in such a fast-paced world that many people think success can simply come from one viral, random post on the internet. This fast-paced nature of things is slowly eroding the importance of working hard from people's minds.
    On this episode, Lara chats with multi-talented entertainer Alex Isenberg about the importance of working hard to achieve success as they both share how hard work helped them achieve success in their various fields. 
    Alex Isenberg is a talented actor, singer, dancer, and all-around entertainer. Alex is the resident choreographer and creative director for the musical group, Duelle.
    He's appeared in Vogue, Dance, and Cool (Singapore) Magazine as a dancer and model. In his spare time, he teaches workshops, choreographs dances, and serves as a competitive dance judge across the United States.
    Despite coming from a solid background, Alex has put the work in to achieve the level of success he possesses right now.
    How do you position yourself for success? Why should you be working hard? What happens when you put in the work, but it doesn't seem to be paying off? Find out the answers to these questions and more when you listen to this podcast episode with Alex Isenberg and Lara schmoisman. 

     Things You’ll Learn: 
    The importance of putting in the work Maintaining balance in an omni-skill world How to deal with rejection and come out stronger in the end The danger of seeking instant gratification in the pursuit of success Why exactly does it mean to be resourceful? 
     You can follow Alex Isenberg on Instagram.
    Check out his website! 

    Follow our host Lara Shmoisman on social media:
    Instagram: @laraschmoisman
    Facebook: @LaraSchmoisman
    LinkedIn: @laraschmoisman
    Twitter: @LaraSchmoisman


    Follow Business Forward on Facebook and Instagram


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    Support the show (http://www.laraschmoisman.com)

    • 29 min
    Reboot your Business with Marketing Expert Mitch Joel

    Reboot your Business with Marketing Expert Mitch Joel

    Are you ready to give your brand an upside-down reboot with digital marketing? 
    Mitch Joel is known as a thought leader and genius in the digital marketing space. He started out in journalism and became a publisher of a magazine. During the time when print was fading away, he was one of the early adopters of the online publication. After that, he helped to build a metasearch company that was popular before Google was even established. He then worked in marketing for a mobile phone company before smartphones were popularized. After all of that, he started his own digital marketing agency called Twisted Image with a few partners. There he began the blog “Six Pixels of Separation” which later became a podcast and a best-selling book! His next book “Ctrl-Alt-Delete” would also go on to become a bestseller!
    Without any doubt, Mitch is a pioneer in the digital marketing space, and we are very excited to chat with him about the importance of marketing and creating a brand. Currently, he spends his time consulting as well as traveling and sharing his wisdom through speaking engagements. Mitch shares the importance of brand development and direct response. He also gives insight on how to have “a strong home base or an ownable asset that you can drive people to” for your business and build an infrastructure around that. He also talks about how to maximize opportunities as a part of your marketing strategy and the importance of creating a niche.

    Things You’ll Learn
    Is the customer always right?What is brand awarenessHow to maximize your market strategy via content developmentWhy should a company own its own brandHow to determine your audience and do market research
    Follow Mitch on LinkedIn and Instagram, and check out his website. 
    For more information about Six Pixels of Separation, click here.
    Follow our host Lara Shmoisman on social media:
     
    Instagram: @laraschmoisman
    Facebook: @LaraSchmoisman
    LinkedIn: @laraschmoisman
    Twitter: @LaraSchmoisman


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    Support the show (http://www.laraschmoisman.com)

    • 27 min
    Building Inclusive and Diverse Organizations with Arthur Woods

    Building Inclusive and Diverse Organizations with Arthur Woods

    Arthur Woods is a social entrepreneur and LGBTQ+ leader working at the intersection of equity, inclusion, and technology. He was named to Forbes 30 Under 30 and 40 Under 40 by BEQ. He is the author of the book, Hiring for Diversity; he is a three-time TEDx speaker and has advised leading brands from Disney, Sonos, and MetLife to the Smithsonian.
    He is the Co-Founder of Mathison, a venture-backed technology platform equipping employers with everything they need to manage their diverse hiring efforts. He is the creator of the first Equal Hiring Index to assess and benchmark inclusive hiring practices. Arthur came from Google, where he led operations for YouTube’s Education division and oversaw YouTube for Schools. Arthur previously co-founded Imperative, a leading social learning platform; Out in Tech, the largest global LGBTQ technology community; and Social Impact 360, a collegiate social enterprise education program.
    He talks about the importance of leaders building an inclusive environment for individuals from diverse backgrounds to feel included in an organization and the many benefits of having a diverse and inclusive workforce. 
    His Book “Hiring for Diversity: The Guide to Building an Inclusive and Equitable Organization” brings together the most cutting-edge practices for implementing a diversity hiring strategy that leaves your organization with a comprehensive view and an actionable plan. 
    The paperback and ebook are currently available!

    What You’ll learn
    What does it mean to be a leader?How to embrace the cultural diversity of your teams Benefits of a diverse workforce

     Follow Arthur Woods on Linkedin
    Check out his website!

    Follow our host Lara Shmoisman on social media:
     Instagram: @laraschmoisman
    Facebook: @LaraSchmoisman
    LinkedIn: @laraschmoisman
    Twitter: @LaraSchmoisman










    Support the show (http://www.laraschmoisman.com)

    • 21 min

Customer Reviews

5.0 out of 5
106 Ratings

106 Ratings

@jason12345@ ,

Great podcat!!

Fantastic to listen to a podcast that you as a business owner can connect so closely to. I want to thank Lara Schmoisman for his excellent job sharing these.

@roy@345678@@ ,

Experience podcast!!

Very straight forward methods supported by someone that has already gone through the process. Experience of others and acquire strategic insights.In each episode, we will connect with personalities and influencers from different backgrounds and fields

@rok@3455@@@456 ,

Great podcast!!

Very straight forward methods supported by someone that has already gone through the process.

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