Coffee N° 5 with Lara Schmoisman Lara Schmoisman

Join Lara and Nicole Collins on Coffee N° 5 as they explore the secrets of text commerce while sharing Nicole's journey into this innovative world. Learn about the challenges of pioneering text commerce infrastructure and discover lessons from China’s use of this technology. Learn to navigate the evolving landscape of text commerce and embrace the promise it holds for your business. Tune in for insights on innovation, challenges, and the transformative power of text commerce in today's digital age.

We'll talk about:
How to navigate text commerceNicole’s journey into her current role The challenges of  creating text commerce infrastructureLessons Western brands can take from the East’s use of text commerceInnovative changes in the text commerce spaceThe opportunities and challenges that come with being firstUnderstanding the promise that text commerce has for businessesFor more information, visit 213 Deli's Website.

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Instagram: @laraschmoisman

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Learn more about the world of product creation and branding on Coffee N° 5's latest episode! Join host Lara and guest Kimberly Shenk, CEO of Novi, as they explore the ins and outs of ingredients, navigating formulae, and the product development process. 
Gain invaluable tips on finding a formulator and store as a small brand while unraveling the costs of exploring ingredients and formulation. Discover why knowing your brand's direction is pivotal for your ingredient checklist, and the intricate connection between product formulation, branding, and the market. 
Tune in for expert insights that will transform your approach to sustainable, consumer-conscious innovation!

We'll talk about:
The ins and outs of ingredients How to navigate formulae and the product development processTips for finding a formulator and store as a small brandThe cost of exploring ingredients and product formulationWhy knowing where you want to take your brand is crucial for your ingredient checklistThe connection between product formulation, branding, and the marketFor more information, visit Novi's Website.

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Instagram: @laraschmoisman

Facebook: @LaraSchmoisman
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Discover expert strategies for reactivating dormant audiences and learn how these tactics inspired the launch of Dean Ginsberg's groundbreaking company. Uncover the astounding success rate of email marketing and the undeniable value of direct communication with your audience. Explore the importance of intentionality in crafting email marketing campaigns and gain insights into what to focus on in each message to your audience. Plus, unlock essential tools for tracking and improving your brand's reach through email marketing, and harness the power of different forms of data to grow your email list. Tune in now to Coffee N° 5 for actionable tips and invaluable advice from industry leader Dean Ginsberg.

We'll talk about:
Strategies for reactivating dormant audiences and how these strategies led to the launch of Dean’s companyThe success rate of email marketingThe value of direct communication with your audienceThe importance of being intentional when crafting email marketingWhat to focus on in each email to your audienceEssential tools for tracking and improving your brand’s reach with email marketingDifferent forms of data and how to use it to grow your email list
For more information, visit Winback's Website.

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Instagram: @laraschmoisman

Facebook: @LaraSchmoisman
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Discover the secrets to navigating the event space and mastering collaboration in the latest episode of Coffee N° 5. Join host Lara and special guest Iryna Kremin as they explore how international events can elevate brands, offering invaluable learning opportunities. Learn how to tailor events to work for your brand and why it's essential to think beyond retailer attention. Find out the importance of adding a unique twist to events and brand establishment. Tune in for expert insights on making events a key driver of brand growth and success.

We'll talk about:
How to navigate the event space and the intricacies of collaborationWhat brands can learn at international eventsHow to make events work for your brandThe importance of looking beyond retailer attention when growing your brandWhy it’s crucial to do everything, from events to establishing your brand, “with a twist”For more information, visit INNOCOS's Website.

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Instagram: @laraschmoisman

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Explore the intricacies of manufacturing and product creation in this enlightening episode of Coffee N° 5. Discover the differences between private label and white label products and the hurdles involved in developing private labels. Get insider tips on effectively collaborating with startups and crafting sustainable products. Explore the vital link between manufacturing and marketing for beauty brands and what branding truly means in the manufacturing realm. Join the conversation as experts break down the complexities of the product creation process in a way that's easy to understand and captivating to listen to. Tune in for an educational and engaging exploration of the manufacturing world!

We'll talk about:
The complexities of manufacturing The difference between private label and white label productsChallenges that come with developing private labelsThe key to working with startupsHow brands can develop sustainable productsThe connection between manufacturing and marketing for beauty brandsWhat branding means in the manufacturing spaceThe intricacies of collaboration in the product creation process
For more information, visit Miami Growth Machine's Website.

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Instagram: @laraschmoisman

Facebook: @LaraSchmoisman


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Discover the secrets to meaningful brand connections and collaborations with Ahu Terzi on the latest episode of Coffee N° 5. Join host Lara as they shed light on the central role of editors and brand builders, emphasizing the significance of investing in marketing materials that effectively tell your story. Explore different tools to stand out to editors and audiences, and learn the importance of a strategic approach to growing conversions. Ahu also sheds light on the importance of transparency when partnering with brand builders and harnessing the halo effect” on social media as a small brand. Dive deep into the concept of the layered approach and uncover how it can elevate your brand to new heights. Tune in for actionable insights and expert advice on building a successful brand strategy.

We'll talk about:
The central role of editors and brand builders in creating meaningful connections and collaborations The importance of investing in marketing and creating materials that tell your storyDifferent tools to stand out to editors and audiencesWhy it's crucial to have a strategic approach to growing conversionsThe importance of transparency when partnering with a brand builderUnderstanding and using the halo effect on social media as a small brandThe layered approach and how it can grow your brand

For more information, visit NewBeauty's Website.

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Also, follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman
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