27 episodes

Digital marketing in the age of cryptocurrencies and blockchain. Hosted by the fastest growing blockchain marketing agency, Coinbound. Learn top marketing tips and tools daily in this very binge-able podcast.

Follow Ty Daniel Smith on Twitter: https://twitter.com/tydanielsmith Support this podcast: https://anchor.fm/cryptomarketing/support

Crypto Marketing with Ty Daniel Smith | A Coinbound Podcast Coinbound

    • Technology

Digital marketing in the age of cryptocurrencies and blockchain. Hosted by the fastest growing blockchain marketing agency, Coinbound. Learn top marketing tips and tools daily in this very binge-able podcast.

Follow Ty Daniel Smith on Twitter: https://twitter.com/tydanielsmith Support this podcast: https://anchor.fm/cryptomarketing/support

    WTF is Pinterest? (and how can crypto companies use it?) | Ep. 27

    WTF is Pinterest? (and how can crypto companies use it?) | Ep. 27

    Despite Pinterest being one of the world's most popular social media platforms its still extremely underutilized by cryptocurrency companies. In this episode of the Crypto Marketing Show, Coinbound Social Media Managers Kylie and Phill explain what Pinterest is, how it should be used, and why blockchain companies that learn how to use it correctly can win big.



    More about the Crypto Marketing Show!: https://coinbound.io/podcast

    Produced by Coinbound: https://coinbound.io/



    OTHER PLACES WE HANGOUT:

    Instagram ► https://instagram.com/coinbound

    Twitter ► https://twitter.com/coinbound_io

    Linkedin ► https://www.linkedin.com/company/coinbound

    TikTok ► https://tiktok.com/@coinbound



    FOLLOW YOUR HOSTS:

    Twitter

    Ty Daniel Smith: https://twitter.com/tydanielsmith

    TJ Shedd: https://twitter.com/youngdumbcrypto

    Kylie Lowe: https://twitter.com/cryptokylie

    Instagram

    Ty Daniel Smith: https://www.instagram.com/tydsmith_/

    TJ Shedd: https://www.instagram.com/youngdumbcrypto/

    Kylie Lowe: https://www.instagram.com/cryptokylie/

    Get top-level, actionable crypto marketing tips sent straight to your inbox each week ► https://go.coinbound.io/newsletter-crypto

    Join us on Slack and learn awesome & effective marketing strategies ► https://coinbound.io/join-slack






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    Support this podcast: https://anchor.fm/cryptomarketing/support

    • 12 min
    Importance of Marketing in a Bear Market | Ep. 26

    Importance of Marketing in a Bear Market | Ep. 26

    First of all, what is a bear market? Essentially, it's when commodities are dropping in value and investors are encouraged to sell. Even though Crypto has been in a bear market for a while, there is still plenty of opportunity for good Crypto marketing. In this episode, we break down reasons why you should still market in a bear market. 





    Ty's Show Notes:

    Intro

    We are going to talk about why you should be marketing in a bear market and which channels you should shift your marketing resources to.

    Crypto has been in a bear market for a while now and we often hear from clients that they are waiting for the market to pick up to do more marketing.

    Really frustrating because bear markets are such a good marketing opportunity.

    Why do marketing in a Bear market?

    Its WAY more cost-effective
    Less noise to cut through

    Where should you dedicate marketing resources in a bear market?

    Influencer marketing: Influencer marketing is very supply/demand. Demand is down and supply has stayed consistent. Pricing will increase later
    SEO: longer-term, Less competition. Google uses the timeliness of an article in its decision-making process of what articles to serve. Articles that were published during the last bull run might no longer be relevant.
    PPC: Less expensive to bid on keywords
    Social Media content: Easier to get eyes on your content

    Conclusion

    That's all for today.
    Remember to rate, review, and recommend the podcast. Reviews help us grow and continue to put out helpful content like this.
    Join us on Slack at coinbound.io/joinslack
    Follow us on Twitter at Coinbound_io, TyDanielSmith, CryptoKylie, and YoungDumbCrypto

    Mentioned Links
    https://trends.google.com/trends/



    More about the Crypto Marketing Show!: https://coinbound.io/podcast

    Produced by Coinbound: https://coinbound.io/



    OTHER PLACES WE HANGOUT:

    Instagram ► https://instagram.com/coinbound

    Twitter ► https://twitter.com/coinbound_io

    Linkedin ► https://www.linkedin.com/company/coinbound

    TikTok ► https://tiktok.com/@coinbound

    FOLLOW YOUR HOSTS:

    Twitter

    Ty Daniel Smith: https://twitter.com/tydanielsmith

    TJ Shedd: https://twitter.com/youngdumbcrypto

    Kylie Lowe: https://twitter.com/cryptokylie

    Instagram

    Ty Daniel Smith: https://www.instagram.com/tydsmith_/

    TJ Shedd: https://www.instagram.com/youngdumbcrypto/

    Kylie Lowe: https://www.instagram.com/cryptokylie/

    Join us on Slack and learn awesome & effective marketing strategies ► https://coinbound.io/join-slack


    ---

    Support this podcast: https://anchor.fm/cryptomarketing/support

    • 8 min
    What We Use Trello For | Ep. 25

    What We Use Trello For | Ep. 25

    Trello is an incredibly powerful tool that allows companies and teams to build organized processes, organize tasks, and collaborate with others. Its something every entrepreneur and marketer should explore.

    In this episode of the Crypto Marketing Show, Ty, TJ, & Kylie, discuss how Coinbound uses Trello to get things organized, systemized, and done at scale!

    Ty's Show Notes: 

    I was super scattered before. Trello made me capable of getting things done at scale. 


    It helps you get more things done effectively.
    Allows you to create scalable work processes.
    Allows your whole team to collaborate on multiple projects.

    What is Trello

    Trello is a collaborative project management tool that organizes your projects into boards. In one glance, Trello tells you what's being worked on, who's working on what, and where something is in a process.
    It organizes things by boards, cards, lists, and more.
    Tons of useful automation tools built into it to make workflows more efficient.

    How we use Trello

    We use Trello to organize basically everything
    We put out a lot of content. Trello helps us manage our content schedule and make sure everything is getting done in a way that everyone can collaborate easily.
    Some of our boards:
    Content Management (track content from its creation to publication to distribution)
    Pre Production (plan what content we are going to put out)
    Web Development (list and track the development of different website features)
    personal boards (track our own to-dos)

    How Ty sets up his personal board
    10 Lists/columns


    To do in the future
    Incoming
    To do this week
    To do today
    Doing now
    In Progress
    Complete
    Unresolved
    Reference
    Brain Dump

    Relevant Links
    https://trello.com/



    More about the Crypto Marketing Show!: https://coinbound.io/podcast

    Produced by Coinbound: https://coinbound.io/

    OTHER PLACES WE HANGOUT:

    Instagram ► https://instagram.com/coinbound

    Twitter ► https://twitter.com/coinbound_io

    Linkedin ► https://www.linkedin.com/company/coinbound

    TikTok ► https://tiktok.com/@coinbound



    FOLLOW YOUR HOSTS:

    Twitter

    Ty Daniel Smith: https://twitter.com/tydanielsmith

    TJ Shedd: https://twitter.com/youngdumbcrypto

    Kylie Lowe: https://twitter.com/cryptokylie

    Get top-level, actionable crypto marketing tips sent straight to your inbox each week ► https://go.coinbound.io/newsletter-crypto

    Join us on Slack and learn awesome & effective marketing strategies ► https://coinbound.io/join-slack


    ---

    Support this podcast: https://anchor.fm/cryptomarketing/support

    • 8 min
    How Frequently Should You Post on Instagram? | Ep. 24

    How Frequently Should You Post on Instagram? | Ep. 24

    Have you ever wondered if you are posting the right amount on Instagram?

    In this episode, Ty, TJ, and Kylie break down the Instagram posting frequency that research shows to work best.



    Ty's Show Notes:

    Intro

    With over a billion users in 2019, Instagram is one of the largest and fastest growing social media platforms.

    Today we will discuss how often you should post on Instagram for maximum reach and engagement.

    We will discuss what the data says, what that data means, and what we've seen ourselves.

    Start with Stats

    SocialBuddy says 1-3 times per day. Major brands post avg 1.5x per day
    DashHudson (marketing software company) broke down posting frequency vs reach as a percentage relative to "average" based on data from 1400 brands:
    1 post per day: 3.39% more reach
    2 posts per day: 3.12% less reach
    3 posts per day: 6.17% less reach
    4 posts per day: 13.17% less reach
    5 posts per day: 9.26% less reach

    DashHudson also graphed # of posts per day vs total reach: Reach increases the more you post but decreases per post relative to average

    Interpreting that data

    It depends on your goals. Maximum reach or engagement per post?
    Posting once per day is probably fine.

    Conclusion

    End with a quote from Neil Patel: "If you make a habit of posting several times a day and then transition to only a few times a week, you will start to lose followers and generate less engagement per post. This means that the best posting frequency for Instagram is the posting frequency that you can consistently maintain for the rest of your natural life."
    Remember to rate, review, and recommend the podcast. Reviews help us grow and continue to put out helpful content like this.

    https://socialbuddy.com/how-often-should-you-post-on-instagram/
    https://blog.dashhudson.com/how-often-should-you-post-on-instagram/



    More about the Crypto Marketing Show!: https://coinbound.io/podcast

    Produced by Coinbound: https://coinbound.io/

    OTHER PLACES WE HANGOUT:

    Instagram ► https://instagram.com/coinbound

    Twitter ► https://twitter.com/coinbound_io

    Linkedin ► https://www.linkedin.com/company/coinbound

    TikTok ► https://tiktok.com/@coinbound

    FOLLOW YOUR HOSTS:

    Twitter

    Ty Daniel Smith: https://twitter.com/tydanielsmith

    TJ Shedd: https://twitter.com/youngdumbcrypto

    Kylie Lowe: https://twitter.com/cryptokylie



    Join us on Slack and learn awesome & effective marketing strategies ► https://coinbound.io/join-slack


    ---

    Support this podcast: https://anchor.fm/cryptomarketing/support

    • 6 min
    What We Use OneSignal For | Ep. 23

    What We Use OneSignal For | Ep. 23

    OneSignal is an incredibly powerful free tool for sending push notifications, remarketing to site visitors, and keeping your visitors engaged with your brand. In this episode, Ty, Ty, and Kylie discuss what push notifications are, how they should be leveraged to effectively market your company, what OneSignal does, and how the Coinbound team uses it to drive revenue for themselves and their clients.

    Ty's Show Notes:

    Intro:
    We are going to be discussing push notifications, what OneSignal is, How we use it, and things to keep in mind before setting up push notifications.

    OneSignal is a super useful FREE tool that:


    Allows you to put site visitors on automated drip campaigns
    Engage with potential customers through a new and effective medium.
    Helps you increase site revisits

    What are push notifications?
    Push notifications are notifications sent to your phone or computer outside of an app or browser.

    When you go to a site and it asks you if it can send notifications, that's push notifications.

    What is OneSignal and what does it do?
    OneSignal is one of the most popular push notification softwares.


    Send push notifications via mobile and web
    Collect subscribers from your website automatically
    Send messages to them about promotions or updates
    send automated or manual push notifications to site visitors' phones or computers.
    Allows A/B Testing
    Free up to 30k subscribers
    Example: Our Site. If you go to our site and allow notifications and don't revisit for a certain number of days/week it will send different resources. We see about 5% site clicks. That's a lot of people that otherwise would have forgotten about us.
    Another Example: We set up one signal for some clients. One is a content creator: Now when anyone goes to his site it asks if they will allow notifications. If they do, and they don't revisit within a week it will automatically send a notification prompting them to subscribe to his youtube channel.

    Things to keep in mind when using OneSignal for push notifications
    Shorter is better

    Push notification click-through rates based on word count (From Buildfire.com):


    10 words of less: 8.8%
    11-20 words: 4.9%
    21 words or more: 3.2%

    Relevant Links:

    https://onesignal.com/

    More about the Crypto Marketing Show!: https://coinbound.io/podcast

    Produced by Coinbound: https://coinbound.io/



    OTHER PLACES WE HANGOUT:

    Instagram ► https://instagram.com/coinbound

    Twitter ► https://twitter.com/coinbound_io

    Linkedin ► https://www.linkedin.com/company/coinbound

    TikTok ► https://tiktok.com/@coinbound



    FOLLOW YOUR HOSTS:

    Twitter

    Ty Daniel Smith: https://twitter.com/tydanielsmith

    TJ Shedd: https://twitter.com/youngdumbcrypto

    Kylie Lowe: https://twitter.com/cryptokylie



    Join us on Slack and learn awesome & effective marketing strategies ► https://coinbound.io/join-slack


    ---

    Support this podcast: https://anchor.fm/cryptomarketing/support

    • 7 min
    Top Chat Channels Crypto Companies Should Have | Ep. 22

    Top Chat Channels Crypto Companies Should Have | Ep. 22

    A lot of companies use communication and chat apps to communicate both internally and externally with their communities but the huge number of available apps makes making a decision of which to use hard.

    In this episode, Ty, TJ, & Kylie break down the top three apps cryptocurrency companies and content creators should be using to manage communications.



    Ty's Show Notes

    Intro

    We are going to discuss why you need to have messaging channels, and which chatting apps cryptocurrency companies and creators should use.



    Why do you need chat channels

    - Engage with your community in a direct, casual, constant way.

      - Share updates and news

      - Collaborate with interested parties

      - Nurture relationships with your existing contacts



    Telegram

    - Probably the most popular cryptocurrency communication app. 

    - Even had an ICO (TON raised $1.7 billion)



    Slack

    - Organized by "Workspaces"

    - Workspaces have different channels, each for a specific purpose.

    - Our slack has channels like:

      - Public

      - Influencer groups

      - Campaign specific channels

      - Team channels to manage internal communications

      - "Crypto Marketing" (the community can ask us questions about marketing)

    - Our slack can be joined at coinbound.io/joinslack

    - Tons of third-party integrations (Hubspot, Trello, Zapier, IFTTT)

      - Can build automations (When a podcast episode goes live it sends a message with the link to a specific channel)



    Discord

    - Very similar to Slack but more gamer-focused. 

    - Has channels and "Servers"



    Conclusion

    - That's all for today.

    - Remember to rate, review, and recommend the podcast. Reviews help us grow and continue to put out helpful content like this.

    - Join us on Slack at coinbound.io/joinslack

    - Follow us on Twitter at Coinbound_io, TyDanielSmith, CryptoKylie, and YoungDumbCrypto



    Links

    https://slack.com/

    https://telegram.org/

    https://discordapp.com/

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    More about the Crypto Marketing Show!: https://coinbound.io/podcast

    Produced by Coinbound: https://coinbound.io/

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    OTHER PLACES WE HANGOUT:

    Instagram ► https://instagram.com/coinbound

    Twitter ► https://twitter.com/coinbound_io

    Linkedin ► https://www.linkedin.com/company/coinbound

    TikTok ► https://tiktok.com/@coinbound

    ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●

    FOLLOW YOUR HOSTS:

    Ty Daniel Smith: https://twitter.com/tydanielsmith

    TJ Shedd: https://twitter.com/youngdumbcrypto

    Kylie Lowe: https://twitter.com/cryptokylie

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    Join us on Slack and learn awesome & effective marketing strategies ► https://coinbound.io/join-slack


    ---

    Support this podcast: https://anchor.fm/cryptomarketing/support

    • 9 min

Customer Reviews

PINWZRD ,

Leading the way with cutting edge information

I find these guys to be very helpful in helping me understand crypto currency. However they also include a lot of business information from a variety of products, sources that will enable anyone with an entrepreneur spirit run their business more effectively and use their time efficiently. They support others and their passions as well.

beezyp26 ,

Informative!

They talk about really relevant information and make it easy to understand! Will definitely continue to listen 🙌🏼

Phillphreeordiehard ,

Awesome podcast!

Very helpful tips on content creation and influencer marketing. Keep up the great work, guys!

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