61 episodes

COIQ with Dr. Roxie: where you learn how health innovators maximize their success!

You’re working on something BIG. Something life-saving. Something world-changing. Yet 95% of new health innovations fail, and real lives are on the line.

That’s why launching is not enough. Commercialization of Innovation is the most critical... yet overlooked... stage.

Through candid conversations with health innovators, early adopters, and influencers, you’ll learn the 5 components of the COIQ Early Adoption Strategy.

So if you want to change lives and dominate the market, why not give your innovation the best chance to succeed?

Brought to you by Legacy DNA, a healthcare marketing firm.

COIQ with Dr. Roxie Dr. Roxie Mooney

    • Management
    • 5.0, 4 Ratings

COIQ with Dr. Roxie: where you learn how health innovators maximize their success!

You’re working on something BIG. Something life-saving. Something world-changing. Yet 95% of new health innovations fail, and real lives are on the line.

That’s why launching is not enough. Commercialization of Innovation is the most critical... yet overlooked... stage.

Through candid conversations with health innovators, early adopters, and influencers, you’ll learn the 5 components of the COIQ Early Adoption Strategy.

So if you want to change lives and dominate the market, why not give your innovation the best chance to succeed?

Brought to you by Legacy DNA, a healthcare marketing firm.

    Lessons from a serial healthcare entrepreneur w/ Kent Dicks

    Lessons from a serial healthcare entrepreneur w/ Kent Dicks

    The healthcare space has become more dynamic over the past few months - and is showing no sign of slowing down. 

    So, how do you navigate the obstacles and challenges of such a dynamic space, and continue to remain relevant and possibly manifest a product for launch?

    In today’s episode, Dr. Roxie speaks with Kent Dicks, CEO, and Founder of Life365, and gets his input on how to increase the chance for market success in a rapidly evolving marketplace.

    • 36 min
    3 strategic approaches for weathering long-term and near term crisis w/ Farrukh Khan

    3 strategic approaches for weathering long-term and near term crisis w/ Farrukh Khan

    In today’s episode, Farrukh Khan, CEO and Founder of Inference Analytics, talks about his company’s use case pivot during the pandemic.

    Using a platform they already had in place, Inference Analytics was able to expand their long-term solution while also offering a near-term solution for patients and healthcare providers.

    Farrukh shares his strategies, insights, and advice on how to stay agile while pivoting and the importance of not letting core value proposition get too far out of sight.

    • 37 min
    Co-creation and connections: Managing a startup in times of crisis w/ Katherine Jin

    Co-creation and connections: Managing a startup in times of crisis w/ Katherine Jin

    In today’s episode, Katherine Jin, CTO, and Co-Founder of Kinnos, speaks openly about her startup’s challenges.

    She shares her take on how good timing helps, but the support of key industry opinion leaders and a willingness to co-create with end-users, are equally critical to success.

    Tune in and get Katherine’s insights on what it means to be a young entrepreneur managing a startup during a pandemic - and see how they’re making it work.

    • 46 min
    The cornerstones to commercializing a healthcare innovation w/ Pradeep Goel

    The cornerstones to commercializing a healthcare innovation w/ Pradeep Goel

    A self-described serial entrepreneur, CEO and Co-Founder of Solve.Care, Pradeep Goel knows a thing or two about commercialization and staying on task.

    Tune in to hear his tricks and insights on how to take your innovation through the commercialization process and successfully to market without losing sight of your vision or losing grasp of your value proposition.

    • 48 min
    When no = yes! Finding invaluable insights w/ Ariel Efergan

    When no = yes! Finding invaluable insights w/ Ariel Efergan

    Learning how to power through the let-down of rejection and find your way to the prized bit of guidance hidden beneath, can be key to surviving and thriving in a volatile market.

    Today, CEO and Co-Founder of Pangea Medical, Ariel Efergan, talks candidly about his start-up’s experiences during the recent international pandemic and their take on the importance of the customer discovery process.

    • 28 min
    Pitching investors during the pandemic and adapting to new market conditions w/ Ana Gomez del Campo

    Pitching investors during the pandemic and adapting to new market conditions w/ Ana Gomez del Campo

    When you’re a healthcare innovations startup poised to take that next step, nothing can throw you more of a curveball than a global pandemic.

    In today’s episode, Surefhir Co-Founder and CEO, Ana Gomez del Campo gets candid with our listeners as she recounts how her company has weathered the impact of the go-stop-crawl process of the last few months.

    Ana shares her thoughts on being open to collaboration, willing to pivot, why it’s so important to know who you’re targeting when going to market.

    • 37 min

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