39 episodes

CoIQ with Dr Roxie - Where you learn how health innovators maximize their success!

You’re working on something BIG. Something life-saving. Something world-changing…...Yet 95% of new health innovations fail, and real lives are on the line.

That’s why launching is not enough. Commercialization of Innovation is the most critical...yet overlooked...stage.

Through candid conversations with health innovators, early adopters, and influencers, you’ll learn the 5 components of the COIQ Early Adoption Strategy.

So if you want to change lives and dominate the market, why not give your innovation the best chance to succeed?

Brought to you by Legacy DNA, a healthcare marketing firm.

CoIQ with Dr. Roxie Dr. Roxie Mooney

    • Management
    • 5.0, 4 Ratings

CoIQ with Dr Roxie - Where you learn how health innovators maximize their success!

You’re working on something BIG. Something life-saving. Something world-changing…...Yet 95% of new health innovations fail, and real lives are on the line.

That’s why launching is not enough. Commercialization of Innovation is the most critical...yet overlooked...stage.

Through candid conversations with health innovators, early adopters, and influencers, you’ll learn the 5 components of the COIQ Early Adoption Strategy.

So if you want to change lives and dominate the market, why not give your innovation the best chance to succeed?

Brought to you by Legacy DNA, a healthcare marketing firm.

    How a Quick COVID Pivot Got Clearstep Featured on TechCrunch w/ Adeel Malik

    How a Quick COVID Pivot Got Clearstep Featured on TechCrunch w/ Adeel Malik

    We’re living in unprecedented times. COVID-19 has closed borders and shuttered businesses. And for many startups, cancelled events means vanished opportunities to build critical networking relationships, showcase their innovations, and secure funding they need for their next steps.
     
    That’s why it’s so important for businesses to be able to take a step back, re-evaluate where they are and where they’re going, and try to figure out how they can fit into the new COVID economy.
     
    On today’s episode, we talk with Adeel Malik, CEO of Clearstep. He was able to create an extension of his care routing tool, helping health systems with their urgent need to quickly and effectively triage COVID-19 patients and ensure that scarce resources are spent wisely. He shares:
     
    How his team quickly pivoted Clearstep’s messaging to cater to their audience’s new, urgent needs — and how they had a record-breaking 8-day sales cycle with a new health system customer Why it’s critical to reassess how your business can fit in with today’s new market needs, while still making sure that you don’t lose sight of your core product in the long-term How you can raise capital in a time where it’s more important than ever to prove your relevance, usefulness, and longevity to investors The importance of having the right team — and the best team — to weather the storm and grow together  
    Guest Bio
    Adeel Malik is the CEO of Clearstep, a care routing tool that aims to create the new consumer experience for accessing healthcare. The tool “consumerizes” the healthcare experience, giving patients all the data they need to make informed choices about their care.
     
    Adeel came to Clearstep after spending several years working in healthcare consulting. Before that, he was a medical researcher for Johns Hopkins.
     
    To learn more about Adeel and Clearstep, check out the company’s feature on TechCrunch or visit www.clearstep.health. To chat with Adeel, fill out the website’s contact form and mention that you’d like to connect with him.

    • 30 min
    Finding Order in Chaos: How to Launch in a Rapidly Changing Healthcare Landscape w/ Anthony Dohrmann

    Finding Order in Chaos: How to Launch in a Rapidly Changing Healthcare Landscape w/ Anthony Dohrmann

    Many innovators looking to launch a technology-rich product may come into the game with glamorous visions of tech giants and gurus snapping up their innovations and immediate market adoption. But the path to success is less often glamorous and more often long and arduous. It requires a foresight of challenges and the flexibility to pivot when necessary, which is becoming increasingly apparent in the face of the COVID-19 pandemic.
     
    To maximize a product’s chance at success, it’s imperative for an innovator to have a solid understanding of what they can expect when first embarking on their path to product launch. They also need to plan for outliers and the unexpected. 
     
    On today’s episode, Electronic Caregiver Founder and CEO Anthony Dohrmann tells us about his experiences on the path to product launch. He offers insights and strategies on what it’s like to have a radical innovation idea, and the work that goes into seeing it come to fruition.
     
    Anthony shares: 
    His take on the importance of coordinating input between providers, patients, caregivers, and families That even if you have thousands of people telling you that your product is just what the industry needs, a focus group comprised of those who will use your product every day will give you more comprehensive feedback — and help you avoid costly mistakes How having a solid understanding of how to secure capital — and how capital requirements may shift as you develop your product — is an often mis-assessed key to the launch process How to recognize the silver linings and opportunities presenting themselves as COVID-19 pushes a rapid evolution of the country’s healthcare landscape   
    Guest Bio
    Anthony Dohrmann is the CEO and Founder of Electronic Caregiver, a company that uses advanced technology and artificial intelligence to create a voice-based virtual caregiver to serve clients based on their needs and resources.
     
    Pushed to pursue his innovative nature through circumstances, Anthony has successfully leveraged his love of technology and drive to change the healthcare landscape into a truly innovative product — and its introduction into the market couldn’t have been better timed.
     
    To learn more about Electronic Caregiver, visit ElectronicCaregiver.com or call 833-ECG-LIFE. 

    • 51 min
    Think Twice Before Launching B2C: How Satish Movva’s B2B Strategy Skyrocketed His Award-Winning Wearable Tech

    Think Twice Before Launching B2C: How Satish Movva’s B2B Strategy Skyrocketed His Award-Winning Wearable Tech

    One of the biggest hurdles an innovator faces is the quest to prove you have a solid product-market fit. (Especially because many innovators fall prey to their own assumptions that their innovation will be loved by the masses, without pausing to get the masses’ thoughts first.)


    This quest is closely tied to another huge hurdle: getting traction in the early stages. In the vast majority of cases, the early adopters, or first users of your innovation, will be quite different than your mainstream users down the road.


    And it’s absolutely critical to address this as early as possible.

    On today’s episode, CarePredict Founder and CEO Satish Movva tells us about his savvy early adoption strategy. It’s clear that this early strategy led to the success of his multi-award-winning wearable device, which he developed to help care for his elderly parents. Satish shares:
    His early adoption strategy of testing his device in the smaller, more controllable environments of senior living centers vs. trying to scale too quickly with a commercial model That a B2B early adoption strategy doesn’t mean you can’t go B2C later — but it will help give you invaluable insights to iterate your innovation before your mainstream launch How the mindset of jumping straight to the B2C market is one of the biggest reasons that innovators never get off the ground Some of the key game-changers and differentiators of his device, like being the first wearable on the market to be able to track arm gestures  

    Guest Bio
    Satish Movva is the Founder and CEO of CarePredict, a wearable device that helps to predict serious health issues in seniors before they happen. CarePredict has earned several awards and accolades, including earning a spot in the Digital Health 150 and being named as an Honoree for Wearable Technology Developed Just for Seniors at the CES 2020 Innovation Awards.


    Satish has spent nearly three decades working in healthcare tech, holding positions with companies ranging from large provider and physician corporations to household names like IBM.


    To learn more, visit www.carepredict.com or connect with him on LinkedIn.

    • 38 min
    The Curious Case of a Health System That’s Actually Prioritizing Innovation w/ Pothik Chatterjee

    The Curious Case of a Health System That’s Actually Prioritizing Innovation w/ Pothik Chatterjee

    The more I work with health innovators, the more evidence I have that many healthcare entities are hesitant to innovate. Between all the red tape and risks, many find it hard to see the value. And when they do, the industry generally has much longer acquisition cycles for buying and adopting new solutions.

    But refreshingly, not everyone is resistant to change.

    On today’s episode, we’re joined by Pothik Chatterjee, Executive Director of Innovation & Research at LifeBridge Health. LifeBridge is an example of a health system that’s truly on the forefront of innovation, and it’s incredible to hear about.

    Pothik tells us about his role at LifeBridge, specifically as it relates to his work with startups and health innovators. We discuss topics like:


    The challenges that new innovators face when it comes to finding the right decision-makers and advocates to pitch and “sell” their innovations to What he looks for in potential innovation partners, like a compelling narrative, a diverse team, solid experience, and the ability to really prove ROI The general process of evaluating potential partners and finding the right way to work together, from designing the pilot to transitioning after the sale The differences and considerations LifeBridge looks at when evaluating innovations that are radically vs. incrementally disruptive to the system’s current M.O.   
    Guest Bio
    Pothik Chatterjee is the Executive Director of Innovation & Research at LifeBridge Health, a Baltimore-based community health system. Pothik’s department acts as the “front door” for health tech startups that are looking to enter a clinical setting and find the right partner to do so. 
     
    Pothik has worked with hospitals for more than five years, with a high involvement in innovation and operations. Even in his earlier work in financial services, healthcare has always been a theme in his career, leading to his conscious switch into the hospital side. He’s dedicated to better understanding the needs and challenges of patients and providers, so he can better connect them with solutions in the market.
     
    To learn more about Pothik’s work, visit www.lifebridgehealth.org/innovation. You can also connect with him on LinkedIn.

    • 48 min
    Why Every Innovator Needs a Framework: Key Checkpoints and Tips for Success w/ Jon Warner

    Why Every Innovator Needs a Framework: Key Checkpoints and Tips for Success w/ Jon Warner

    It’s no secret that innovating in healthcare is a completely different beast than other industries. That’s why it’s so important for innovators to work inside a framework, making sure they’re covering the most important considerations on their path.

    And inside that framework lies a series of checkpoints and critical needs that innovators can’t afford to ignore.

    On this episode, we’re joined by Jon Warner, CEO of Silver Moonshots and author of 40 books, most recently “SLAM: Build your startup idea or early stage business with the Startup Launch Assistance Map.” We cover some huge topics for innovators, including:
    How to make sure you’re accounting for upstream and downstream issues, instead of creating a single-point solution that’s never adopted Having a deep understanding of your market so that you can hyper-target the people whose “hair is on fire” — the ones who really need your solution the most The critical need to get as much traction and velocity as possible so that you can rise above the noise  

    Guest Bio
    Jon Warner is the CEO of virtual startup accelerator Silver Moonshots. Silver Moonshots works with entrepreneurs who are focused on solving for older adult issues, allowing Jon to focus on his passion of making life better for the 50-and-older population.

    As a serial entrepreneur, he has several other roles, including Co-Founder of BetterLife Remedies and Adjunct Professor and Mentor in Entrepreneurship at the University of Redlands.

    Jon has been in the healthcare industry for more than 30 years, where he started his career on the business side, helping healthcare organizations build more efficient systems and processes.

    To learn more about SLAM and buy your own copy, check out his website www.slamprocess.com. You can also connect with him on LinkedIn.

    • 39 min
    How to Pinpoint the Clinical Problem and Leverage the Unmet Need for Your New Tech w/ Kimon Angelides

    How to Pinpoint the Clinical Problem and Leverage the Unmet Need for Your New Tech w/ Kimon Angelides

    A core foundation for market success is making sure that you’re laser-focused on the needs of your customers. Does your solution truly solve the clinical problem? Do you have validation to prove that it does, and it’s not just an assumption you’re making?

    In this episode, Dr. Kimon Angelides, CEO and Founder of Vivante Health, shares insights into how he’s been able to continuously beat the odds and find huge success with several businesses he’s built. We talk about:


    The critical need to solve a clinical problem that the “traditional” healthcare system recognizes and appreciates How passion can look a lot being crazy — and how that craziness is a backbone of the most successful innovators How to design a strategy that caters to your market, and how to pivot that strategy in the face of market changes like a big competitor Mistakes he’s made, like treating all customer accounts as equal (spoiler alert: they’re not, and it almost sank them)  
    Guest Bio
    Dr. Kimon Angelides is the CEO and Founder of Vivante Health, a pioneer in using digital medicine to manage digestive health. Prior to Vivante, he founded Livongo Health, a consumer digital health company with a focus on diabetes management.
     
    But he wasn’t always in the business of improving population health through technology. He started his career as a biophysicist, spending more than two decades in academia. Later, he and his wife, a pediatric endocrinologist, launched Diabetes America, a network that eventually grew to nearly 50 centers in the southwest US.
     
    To learn more, visit https://vivantehealth.com/. You can also connect with Dr. Angelides on LinkedIn or email him at kangelides@vivantehealth.com.

    • 51 min

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