12 min
Cold Calling Doesn't Work. Your Personal Brand Does. Myths of Selling to Government
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- Marketing
In this episode of Myths of Selling to Government, we take on the myth that cold-calling is king. It's not. But, content is, particularly when spread under your personal brand.
If you do it right, you can be a rock star in government sales.
We provide four steps for building your personal brand, then specific actions for spreading the word. If you follow the steps, you can have prospects come to you!
In this episode of Myths of Selling to Government, we take on the myth that cold-calling is king. It's not. But, content is, particularly when spread under your personal brand.
If you do it right, you can be a rock star in government sales.
We provide four steps for building your personal brand, then specific actions for spreading the word. If you follow the steps, you can have prospects come to you!
12 min