Colin Day on Social Media Governance: Harnessing B2B Social Media Opportunity Radically Transparent

Colin Day, Managing Director of EMEA and APAC at Oktopost unravels social media governance and why it should be on every marketers agenda of discussion when building a social media strategy. Whether you're a small business or a large multi-national company operating globally, risk management and compliance needs a rethink when it comes to social media.

Hot Topics of this Episode Include:

- The biggest struggles that companies are facing today when it comes to social media governance (both in regulated and non-regulated industries)

- How marketing, legal and compliance teams can come together to create a safe and practical social media policy

- How B2B organizations are prioritizing social governance efforts, especially in regulated industries– and where Oktopost can help

- Colin’s biggest lesson learned post-recovery after he had to hit the big red button to stop all social media