41 min
Colin Mitchell on the Virtues of understanding your audience The Strategy Inside Everything
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- Business
Colin Mitchell has come from a traditional planning background at BMP and other shops famous for planning and creative, along with a stop at McDonald's before his current role at Virtue, the agency powered by Vice. Adam and Colin discuss how that planning education from the pre-digital era has informed the powerful work they're doing now to tap into culture and sub-culture trends.
You can learn more about Virtue here: https://www.virtueworldwide.com/.
The Strategy Inside Everything is the podcast for people who think for a living. If you have an idea, a question or you want to push back on something you hear in this episode, go to https://thatsnotaninsight.com and leave a message or a voicemail for me. The best and most interesting messages will be added to future episodes. And I can't wait to hear from you. Music for The Strategy Inside Everything is by Sawsquarenoise. Host Adam Pierno is an author, speaker and strategy consultant. Learn more at adampierno.com.
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Send in a voice message: https://podcasters.spotify.com/pod/show/adam-pierno/message
Support this podcast: https://podcasters.spotify.com/pod/show/adam-pierno/support
Colin Mitchell has come from a traditional planning background at BMP and other shops famous for planning and creative, along with a stop at McDonald's before his current role at Virtue, the agency powered by Vice. Adam and Colin discuss how that planning education from the pre-digital era has informed the powerful work they're doing now to tap into culture and sub-culture trends.
You can learn more about Virtue here: https://www.virtueworldwide.com/.
The Strategy Inside Everything is the podcast for people who think for a living. If you have an idea, a question or you want to push back on something you hear in this episode, go to https://thatsnotaninsight.com and leave a message or a voicemail for me. The best and most interesting messages will be added to future episodes. And I can't wait to hear from you. Music for The Strategy Inside Everything is by Sawsquarenoise. Host Adam Pierno is an author, speaker and strategy consultant. Learn more at adampierno.com.
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Send in a voice message: https://podcasters.spotify.com/pod/show/adam-pierno/message
Support this podcast: https://podcasters.spotify.com/pod/show/adam-pierno/support
41 min