Collective Clicks: Digital Marketing for Real Estate Investors Bateman Collective

Ready to hear the inside scoop on how the big dogs are dominating in wholesaling real estate? Get an exclusive backstage pass as real estate gurus Brandon Bateman, Jerry Norton, and Robert Wensley pull the curtain back to reveal their PPC secrets.
In this plain-talking 24 minute podcast, you'll discover the keys that unlock a simple yet stupidly profitable business model. We're talking small teams closing millions per month in wholesale deals thanks to the inbound marketing rocket fuel of PPC. Intrigued yet? Grab a pen and paper because class is now in session to take your wholesaling game to breathtaking new heights. Let the knowledge download begin!
0:00 - Intro
1:18 - Discussion of PPC and inbound vs. outbound marketing
3:45 - High intent leads with PPC
5:30 - PPC provides control over the seller
7:15 - High ROI and small teams possible with PPC
8:45 - Net margins across marketing strategies
10:30 - Cash conversion cycles with PPC
12:00 - Importance of cash conversion cycles
14:30 - Predictability in wholesaling now
16:30 - Tracking metrics and KPIs
19:00 - Don't blame the leads
21:30 - Excitement for next video on budgets
23:30 - Resources in description
24:51 - Outro

Bateman Collective FREE PPC Tool Kit: http://www.batemancollective.com/jerry-toolkit/
Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Sick of bad leads killing your Facebook ROI? We feel you. In this can't-miss episode, we're diving into the two key factors that make or break Facebook lead quality: optimization goals and ad creative.

Get ready to transition from catching carp to reeling in sailfish. We'll break down why optimizing for on-platform forms kills quality, and how to sculpt better leads by tracking offline conversions. On the creative side, you'll learn why dull, hyper-targeted ads outperform flashy clickbait. The goal: make your bait irresistible to motivated sellers, and repel everyone else.

If you want to master the dark art of generating red-hot Facebook leads, this episode is your new bible. Let's stop wasting money on junk leads and start banking whale deals.

0:00 - Intro - Changing minds on lead quality
2:30 - Measuring lead quality - Leads per contract
4:00 - Investor expectations vs reality
6:00 - Fishing analogy - Catching the right fish
8:30 - Facebook form vs website form
10:30 - Lead sculpting and offline conversion tracking
13:00 - Importance of the right creative
15:30 - Making ads unattractive to unideal leads
18:00 - Deterring the wrong people on Facebook
20:00 - Ugly ads are the best ads-convert like a pro
22:30 - Testing creative the right way


Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Are you tired of CRM systems that overpromise and underdeliver? Want to finally get a 360 degree view of your investor business with actionable data? Our special guest today is Sharad Mehta, the founder of ReSimply, a CRM designed specifically for real estate investors by a real estate investor.

Sharad started ReSimply out of his own need to simplify and optimize his Chicago-based house flipping business. After trying complex CRMs like Salesforce, he decided to build a platform tailored to real estate investors. Now thousands of companies nationwide use ReSimply to effortlessly track marketing ROI, manage leads, and close more deals. Tune in as Sharad shares his origin story, why most CRMs miss the mark, and key metrics every savvy investor should be tracking. You’ll walk away with priceless insights to level up your investor game. Let’s dive in!

0:00 - Introduction
1:30 - Sharad talks about his background and how he started investing in real estate
3:15 - He moved to California but still had his investing business in Chicago area
4:20 - In 2015-2016 he started building software to manage his business, which became ReSimply
6:30 - ReSimply is an all-in-one CRM tailored specifically for real estate investors
8:00 - Compared ReSimply to more customizable but complex CRMs like Salesforce
9:30 - ReSimply aims to provide a system that works out of the box for investors
11:00 - Importance of tracking marketing KPIs and performance
13:30 - Metrics like cost per lead, cost per deal, ROI for each marketing channel
15:00 - Also want to track conversion rates through the pipeline
17:00 - Timeline numbers from lead to offer to contract are key
18:30 - Helps set expectations for team members
20:00 - Upcoming features like call tracking
21:30 - Scenario: Answering calls quickly for inbound PPC leads
23:00 - ReSimply's Speed to Lead feature for instant calls to PPC leads
25:00 - Soon will track if calls are answered and answered quickly
27:00 - Can track by team member which helps management
29:00 - Thanks and where to learn more about ReSimply
Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Facebook ads have been getting a bad rap in real estate investing these days, but don't write them off just yet! In this 4-part podcast series, we're breaking down why Facebook still works and how to make it work for you.

This is the first episode in a 4-part podcast series all about making Facebook ads work for real estate investors in 2023. In this episode, we lay the groundwork by addressing common complaints about Facebook - the lead quality issues, limited targeting, and more. But here's the thing - if you know how to play the Facebook game, you can still get motivated seller leads at a lower cost than Google Ads.

Stick around for the rest of the series as we dive into targeting strategies, ad copy tips, and cutting-edge approaches to dominate Facebook and crush your competition. More hard-hitting insights are coming in the next 3 episodes, so stay tuned! For now, it's time to give Facebook another chance. Prepare yourself to dive into this series and supercharge your advertising campaigns!

0:00 - Buckle Up, We're Talking Facebook Ads!
2:20 - The Ugly Truth Behind Facebook Ads
5:10 - Targeting Troubles and Lead Letdowns
7:38 - Placements Make or Break Your Leads
10:20 - Forget Platforms, Find Motivated Sellers
12:30 - The Inside Scoop: What's Coming Next
14:40 - The Truth About Facebook Ads in Real Estate
16:15 - Until Next Time...



Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

It's that dreaded time of year again. Q4 has your real estate investing marketing slumping along with the temperatures. Competitors start snoozing as deals dry up, but does your pipeline and revenue have to take a holiday hit too?
In this week's info-packed podcast, Brandon Bateman cracks the code on smart marketing through the year-end slowdown. He reveals must-know tips like why some digital channels thrive while direct mail takes a dive in Q4. Brandon also shares tactical strategies to keep your team motivated and pipeline full, even as others start phoning it in.
Whether you're tempted to cut budgets or go all in this November and December, this episode brings the marketing cheer you need to close out 2023 strong. Don't miss Brandon's holiday slowdown survival guide for real estate investors.
0:00 - Should You Keep Marketing in Q4? 
2:30 - Solo vs Team Marketing. 
5:00 - Demand Generation vs Harvesting Channels. 
7:30 - Supply and Demand Changes in Q4. 
10:15 - Planning Around Team Vacations.
12:30 - Capitalizing When Competitors Sleep. 
15:30 - The Bottom Line for Most Companies. 
16:50 Tune in next week!
Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Let's face it - the way you generate leads today won't cut it tomorrow. The real estate marketing game is getting flipped on its head. Between Google stealing your keyword leverage and Apple hijacking your data, the digital landscape is guaranteed to look really different in a few years. So what's an investor to do? Tune into this podcast, that's what! Hosts Brandon Bateman and Garrett Cragun got together to peel back the curtain on the future of marketing. You'll learn why smart investors need to make allies out of search giants, get their hands on quality data, and go all-in on digital sooner than later. In this podcast you will get a peek into the future so you can stay one step ahead. So stop reading and start listening. Get ready to future-proof your business!

0:00 Intro - Brandon and Garrett discuss the future of online marketing for real estate investors

2:10 Keyword match types - How Google is moving away from exact and phrase match keywords

8:11 The downsides of manual bidding - Why auto-bidding is becoming the norm and manual bidding is fading away

15:00 Do motivated sellers use Google? - Debating whether online marketing will become more important as tech-savvy generations age into motivated sellers

17:56 How privacy changes will affect marketing - Shifts away from targeting on social media towards more bottom-funnel tactics

22:47 Apple's impact on privacy and search - How Apple is limiting competitors' data access and may become a search leader

27:54 Search engine incentives and playing field - Google wants maximal ad spending, not unequal performance between advertisers

28:56 The future role of agencies - Simplicity for small advertisers, but those with the most data will have advantage

31:20 The power of aggregated advertiser data - How data sharing through collectives can lead to better algorithm optimization

32:24 The importance of quality data - Garret emphasizes how the best data will drive the best performance regardless of Google's algorithm changes
Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.