Collectively - Purpose-led business and marketing

Marijke and Monica at The Marketing Collective
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Collectively - Purpose-led business and marketing Podcast

Collectively is a podcast about building better businesses, and the journey all of us as business owners and entrepreneurs have along the way. In here, we share our experiences of building our own purpose-led businesses and the trials and tribulations, actions and results of our clients, as well as some of the most memorable and successful ethical and sustainable brands we admire. As two Marketers with over 40 years experience between us, we chat about the marketing methods and mindsets that really move the dial for small-to-medium sized businesses, and how by working in collaboration with others, you can build a successful business and market it in a way that feels aligned, authentic and appealing for you and all your audiences! Collectively, is a podcast by The Marketing Collective Founder, Marijke Timmers and Mark My Words Founder, Monica Shepherd.

Episodes

  1. 1 DAY AGO

    Can cause marketing help you further your own brand’s impact?

    Cause marketing is about aligning your business with a cause, charity or community group and giving back by donating profits, resource or time—and then meaningfully communicating and demonstrating why supporting the cause is important to you.Perhaps there’s an organisation whose work resonates with you and you’d like to support their impact in some way. Or maybe, starting your own cause connected to your business is something you’ve considered. Either way, how can you be transparent and authe...

    42 min

  2. AUG 27

    How intentional are your values?

    So many brands talk about their values. But, do they really live and breathe them? How authentic are brand values these days. Do consumers even care? And, how do employees feel about them?We uncover all this and more inside Episode Three:- What are values and why do they matter?- How do you define meaningful brand values that become more than just a poster on a wall?- How do you apply brand values so they truly represent your brand and business, and create differentiation and connection in th...

    30 min

  3. AUG 13

    The purpose of purpose

    Just another marketing buzzword? We don't think so...Brands that are purpose-led experience more fulfilment and more customer loyalty. In a world of overwhelm, purpose can help you create more meaning in your business. By focusing on a higher purpose than just profit, you can connect with your customers, communities and staff on a much deeper level. This drives both income and impact.In this episode, we discuss what purpose is, why it's a marketing fundamental (in our books) and how to define...

    29 min

  4. JUL 30

    Welcome to Collectively - meaningful marketing for ethical entrepreneurs

    Welcome! We're all about building better businesses - more ethically minded, sustainable businesses, minus the judgement. We believe business can be the change we need in the world, to secure a more prosperous future for people and planet. If you're starting a business or wanting to inject more purpose into an existing one, join us in these chats and online at www.themarketingcollective.co.nz.

    1 min

  5. JUL 29

    Does the first time always suck?

    We're kicking off our Collectively podcast with a real and raw chat about doing things for the first time. In here, we discuss what it takes to get started with anything in business, and in life. Imperfect action, imposter syndrome, stepping out of your comfort zone AND tips and tricks for doing some of those marketing things for the first time. It's all in here!Did we suck first time? You decide...

    29 min

Trailer

About

Collectively is a podcast about building better businesses, and the journey all of us as business owners and entrepreneurs have along the way. In here, we share our experiences of building our own purpose-led businesses and the trials and tribulations, actions and results of our clients, as well as some of the most memorable and successful ethical and sustainable brands we admire. As two Marketers with over 40 years experience between us, we chat about the marketing methods and mindsets that really move the dial for small-to-medium sized businesses, and how by working in collaboration with others, you can build a successful business and market it in a way that feels aligned, authentic and appealing for you and all your audiences! Collectively, is a podcast by The Marketing Collective Founder, Marijke Timmers and Mark My Words Founder, Monica Shepherd.

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