Collectively - Purpose-led business and marketing

Marijke and Monica at The Marketing Collective
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Collectively is a podcast about building better businesses, and the journey all of us as business owners and entrepreneurs have along the way. In here, we share our experiences of building our own purpose-led businesses and the trials and tribulations, actions and results of our clients, as well as some of the most memorable and successful ethical and sustainable brands we admire. As two Marketers with over 40 years experience between us, we chat about the marketing methods and mindsets that really move the dial for small-to-medium sized businesses, and how by working in collaboration with others, you can build a successful business and market it in a way that feels aligned, authentic and appealing for you and all your audiences! Collectively, is a podcast by The Marketing Collective Founder, Marijke Timmers and Mark My Words Founder, Monica Shepherd.

  1. Hononga: The power of connection with Tracy Manu

    2D AGO

    Hononga: The power of connection with Tracy Manu

    At the heart of everything — business, leadership, creativity, success — is connection. Connection to ourselves. Connection to each other. Connection to the land, our purpose, and the work we’re here to do. In this episode, we sit down with life coach, speaker and author Tracy Manu to explore what connection really means through a Te Ao Māori lens, and how it can transform the way we live, lead, and relate to one another. From reconnecting with ourselves and our values, to restoring our relationship with nature, purpose, and community, Tracy reminds us that disconnection is often the root of struggle, and connection is the way home. This kōrero (conversation) is an invitation to: Slow down and return to what grounds youLead from authenticity and reciprocityRedefine success through alignment, not achievementRemember that everything — and everyone — is connectedLearn more about Tracy or purchase a copy of her book, Hononga, at www.tracymanu.com For more information about us visit, www.themarketingcollective.co.nz and www.markmywords.co.nz.

    41 min
  2. Creativity, connection and community with Gin Wigmore

    OCT 22

    Creativity, connection and community with Gin Wigmore

    In this episode, we talk with Kiwi singer and songwriter Gin Wigmore about creativity, connection and community - in the arts AND in business. One of New Zealand’s most acclaimed international artists, Gin is known for her distinctive, raw and soulful voice. Her lyrics - vulnerable, fierce, and boldly defiant - often speak to a life lived outside the lines. Gin’s unapologetic resolve to embrace every feeling and experience, and turn it into art for the rest of us, should inspire businesses wanting to create more meaningful connections with their customers and communities too. There’s a lot the business world can learn from the arts, which is what we explore and more inside: Creating your own rule book and operating from intuition;Starting locally to spark change in your communities;Why we need more critical and creative thinkers (and Mums) in business.What many don’t know is that Gin is also an accomplished business owner.  While her approach to business may mirror a beautifully chaotic process of creating art, there’s no denying that her grit and attention to detail, and her effortless way of sparking joy in every moment, is just some of the magic behind her success. And, as she embarks on her latest business venture, we hear what it’s like in her world, to create from the heart and be driven by purpose to serve. BTW, you heard it here first - Gin’s new restaurant and winebar will open in Kingsland, Auckland in early 2026. We can’t wait!! If you’re looking to create a brand that feels unapologetically you and take it to market in a way that feels aligned with your values, check out our Mentorship Programme at www.themarketingcollective.co.nz/mentorship  For more information about us visit, www.themarketingcollective.co.nz and www.markmywords.co.nz.

    51 min
  3. Community Building

    OCT 8

    Community Building

    Community isn’t just about followers, likes, or a Facebook group. It’s about creating spaces where people connect with each other, and that’s where the magic (and the business growth) really happens. In this episode we get real about what it takes to build that kind of space. We dive into: Why purpose-led brands are better positioned to build lasting communitiesThe difference between an audience and a community (and why mistaking the two is a common pitfall)The ripple effects of generosity, from real-time feedback to stronger brand trustWhat we learned from running our own 10-day challenge with 250+ businesses and why we we stopped resisting the word ‘community’If you’ve been resisting the idea of community building, or wondering whether it’s worth the energy, this episode might just change your mind. Find out more about the 10 Day Challenge we talk about and join the waitlist here: www.themarketingcollective.co.nz/chaostoclarity For more information about us visit, www.themarketingcollective.co.nz and www.markmywords.co.nz.

    37 min
  4. Wealth & Wellbeing with Shanita Friedlander

    SEP 24

    Wealth & Wellbeing with Shanita Friedlander

    Whatever success looks like for you, there’s likely to be a dependence on wealth to make it viable. In this episode of Collectively, we explore three key facets of wealth with business coach, Shanita Friedlander. Her’s is a holistic approach that looks at wealth in terms of business finances, personal finances and wellbeing.  Because no matter how financially well-off you are, if you’re not balancing your inner wealth, none of your outer wealth will save you. In a world with increasing pressure, Shanita has beaten the odds and created a life for herself and her family that she now helps women in business achieve too. Inside, we uncover: How to balance these three facets of wealthThe importance of building ‘nervous system’ fundsCreating discipline around your financial systems, to keep them from leaking into other areas of your business and lifeYou can find Shanita on Instagram or online via her website: https://www.instagram.com/shanitafriedlander https://www.shanitafriedlander.com/ For more information about us visit, www.themarketingcollective.co.nz and www.markmywords.co.nz.

    42 min
  5. Money Stories and how they can run your business

    SEP 10

    Money Stories and how they can run your business

    Money stories and how they can run your business with Jane Guy  Is your money story holding you back? You can have the most beautiful brand and the right offers, but if old beliefs about money are running the show, you’ll second-guess your pricing, hesitate to send proposals, and say yes when you really should say no. In this episode of Collectively, we sit down with coach and business mentor Jane Guy to unpack the hidden beliefs driving our decisions around money. From childhood patterns to the way you price your services, money stories run deep, and they can make or break your confidence in business. Jane shares how to spot these stories, shift from pricing “from the clouds” to evidence-based decisions, and separate your self-worth from your rates. You’ll hear practical steps for clearer money conversations, stronger proposals, and creating a business that’s sustainable, not just an expensive hobby. Find Jane on Instagram, LinkedIn or online via her website: https://www.instagram.com/janeguycoaching/ https://www.linkedin.com/in/jane-guy-64698845/ https://janeguycoaching.com/ For more information about us visit, www.themarketingcollective.co.nz and www.markmywords.co.nz.

    48 min
  6. Positioning Strategies

    AUG 27

    Positioning Strategies

    On the back of our last episode with Intuitive Healer, Chelsee Keegan on how we perceive ourselves, this episode taps into how we can influence the perception others have of our brand through intentional market positioning. In this episode we cover: Why positioning mattersPositioning pitfalls to avoidDifferent positioning strategies you can employ for your brandHow we do it in The Marketing Collective (hello freebie!)Because, when it comes to marketing, perception is reality, and your positioning should be grounded in truth not comparison. The truth is that you already have something very unique inside your business today. Inside this episode, we help you discover what that is, so you can carve out your own space in your market place… If you need help diving deeper into your brand positioning and other foundations, check out our Mentorship Programme: www.themarketingcollective.co.nz/mentorship For more information about us visit, www.themarketingcollective.co.nz and www.markmywords.co.nz.

    38 min
  7. Is your own idea of you and your business keeping you stuck?

    AUG 13

    Is your own idea of you and your business keeping you stuck?

    What if the thing holding your business back… is you? In this powerful episode, we dive into the invisible forces that shape how we show up in business: our identity, conditioning, self-belief, and subconscious patterns. We’re joined by intuitive healer and guide Chelsee Keegan, who shares how unlearning old stories and tuning into your body can help you reconnect with your purpose and create a more aligned path forward. We talk about: How ego and doubt keep us smallWhy chaos is often a sign of expansionThe difference between forcing and flowingHow belief — held deeply and consistently — can shape your realityAnd, of course, how all of this can affect your business, brand and marketing. Whether you’re feeling blocked, burnt out, or just unsure of your next move, this conversation will remind you that clarity doesn’t always come from pushing harder. Sometimes it starts by turning inward. Find out more about Chelsee and her work at https://www.instagram.com/iamtherebelhealer/ For more information about us visit, www.themarketingcollective.co.nz and www.markmywords.co.nz.

    44 min
  8. COLLECTIVELY'S 1st Birthday - 12 months of Collectively

    JUL 30

    COLLECTIVELY'S 1st Birthday - 12 months of Collectively

    We're one! In this very special episode, we're popping the (imaginary) champagne and celebrating Collectively’s first birthday! Join us as we look back on a year of honest convos, incredible guests, and big questions about doing business better. From our humble beginnings (hello awkward intros) to finding our groove, we’re reflecting on how far we’ve come, what we’ve learned, and the value of creating space for these chats. Whether you’ve listened to every episode or you’re new here, this one’s a highlight reel and a heartfelt thank you to everyone who’s tuned in along the way. Enjoy catching up with some of our favourite conversations, and we encourage you to go back and tune into the ones that resonate with you. For more information about us visit, www.themarketingcollective.co.nz and www.markmywords.co.nz.

    44 min
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About

Collectively is a podcast about building better businesses, and the journey all of us as business owners and entrepreneurs have along the way. In here, we share our experiences of building our own purpose-led businesses and the trials and tribulations, actions and results of our clients, as well as some of the most memorable and successful ethical and sustainable brands we admire. As two Marketers with over 40 years experience between us, we chat about the marketing methods and mindsets that really move the dial for small-to-medium sized businesses, and how by working in collaboration with others, you can build a successful business and market it in a way that feels aligned, authentic and appealing for you and all your audiences! Collectively, is a podcast by The Marketing Collective Founder, Marijke Timmers and Mark My Words Founder, Monica Shepherd.

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