Combined trends in UA and Monetization with Marc Bearman from oolo

In this episode Apptica Talks about combined trends in UA and Monetization with Marc Bearman, VP Commercial at oolo. 

We have chatted about common UA strategies, oversaturation/consolidation of the market + startup pressure in hostile environment, state of the market and privacy pressure, apple side-loading and its potential impact, revenue diversification: move to the middle e.g. hybrid (IAP vs IAA; subscription, freemium model, cross-portfolio model), trends and a broad overview of the industry in 2023.

Key takeaways are available in Apptica’s blog.

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You can learn more about oolo on the website and get more insights in its blog.

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*Intro credit: https://pixabay.com/

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