24 min
Coming Back After Losing 90% of Revenue — Interview with Louis Trahan, Founder of Learngistics Sticky Branding
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- Marketing
Learngistics lost 90% of its revenue due to the pandemic. Louis Trahan, founder of Learngistics said, “We had a choice: fight or close. We chose to fight.”
Louis joins us on the Sticky Branding Podcast to share how his company came from a crisis to come back. He describes the journey of losing 90% of his revenue, and how they’re now pioneering a new category of services: Virtual Classroom Producers. Louis talks about how they discovered the service; how they are marketing and branding a new category; and why they’re more excited for the future than ever.
This is an inspiring story of grit, entrepreneurship, and teamwork.
Louis Trahan is the founder and CEO of Learngistics. Regardless of how corporate learning happens, there is a lot of logistics required to produce the learning event. Learngistics manages the logistics of learning. Louis is the creative powerhouse behind this dynamic and resilient company.
In This Episode
Covid created a sudden and jaw dropping crisis. Learngistics lost 90% of its revenue in a week! How Learngistics used a series of pivots to develop new revenue streams and cash flow. Louis Trahan says, “As an entrepreneur there are gonna be some pretty crappy times. And there are gonna be some ecstatic times. But most importantly, you need to trust yourself.” Why Learngistics rebranded from Last Minute Training, and how they went on a naming quest. How Learngistics is pioneering a new category of services, Virtual Classroom Producers.
Learngistics lost 90% of its revenue due to the pandemic. Louis Trahan, founder of Learngistics said, “We had a choice: fight or close. We chose to fight.”
Louis joins us on the Sticky Branding Podcast to share how his company came from a crisis to come back. He describes the journey of losing 90% of his revenue, and how they’re now pioneering a new category of services: Virtual Classroom Producers. Louis talks about how they discovered the service; how they are marketing and branding a new category; and why they’re more excited for the future than ever.
This is an inspiring story of grit, entrepreneurship, and teamwork.
Louis Trahan is the founder and CEO of Learngistics. Regardless of how corporate learning happens, there is a lot of logistics required to produce the learning event. Learngistics manages the logistics of learning. Louis is the creative powerhouse behind this dynamic and resilient company.
In This Episode
Covid created a sudden and jaw dropping crisis. Learngistics lost 90% of its revenue in a week! How Learngistics used a series of pivots to develop new revenue streams and cash flow. Louis Trahan says, “As an entrepreneur there are gonna be some pretty crappy times. And there are gonna be some ecstatic times. But most importantly, you need to trust yourself.” Why Learngistics rebranded from Last Minute Training, and how they went on a naming quest. How Learngistics is pioneering a new category of services, Virtual Classroom Producers.
24 min