The road to ecommerce success can get bumpy – we talk to some of the world’s best-known brands to help smooth your direct-to-consumer journey. Learn from the experts on how to build your digital marketing strategy using best-of-breed solutions for a superior customer journey.Ecommerce expert Digital River brings you the inside scoop from industry leaders who are innovators in expanding into new global markets and masters at creating successful direct-to-customer channels. Together we’ll show you how to create exceptional customer experience and profit maximization for your online store and brand.
OLLY’s Jennifer Peters on Prioritizing Change for a Growing CPG
After spending years on the agency side helping brands spin up online stores, Jennifer Peters decided it was time to work full-time on just one brand. As Direct to Consumer Manager for OLLY, Peters jumped in right after OLLY became part of the Unilever family – giving her a brand with a start-up mentality, and […]
Astound Co-Founder Igor Gorin Says Agility is the Key to Ecommerce Success
Astound co-founder Igor Gorin has seen a fair amount of change in his life. His family immigrated to the Bay Area from the former Soviet Union in the 1980’s, specifically the region that is now Ukraine. Gorin clearly saw opportunity on the horizon as he met other entrepreneurial students who, once in college, created a […]
General Mills’ Carter Jensen on Using D2C for CPG Incubator Brands
General Mills has been around for nearly 100 years, and the food giant has been innovating all along the way. Carter Jensen is the Global Lead for Direct to Consumer at General Mills. His team works with the company’s incubator program, focused on emerging brands, using digital strategies to gain insights and test theories to […]
commercetools’ Kelly Goetsch: The Value of Headless Commerce
Kelly Goetsch is Chief Strategy Officer for commercetools, a German-based company changing the way we think about ecommerce. commercetools (spelled with a lower-case c) is an API-first multi-tenant SaaS commerce platform dedicated to the idea of modern composable commerce. Headless commerce started with commercetools. Goetsch says commercetools’ solutions are based off a catalogue of around […]
Rec Room’s Mike Schmid on the Key to the Metaverse: Ubiquity
Mike Schmid considers himself a start-up kind of a guy, which is one reason he decided it was time to leave his high-profile gig at Apple to try his hand at a company he’d been eyeing for some time, Seattle-based Rec Room. With more than 37-million users worldwide, the free-to-use platform allows creators to customize interactive rooms, and build experiences for others to share. Late last year, the company announced $145-million in new funding, bringing the company’s valuation to $3.5 billion. Heady stuff for a start-up that first got off the ground in 2016. The pandemic pushed growth even further. Learn more about Rec Room's plans for self-publishing, and how Schmid views Rec Room's place in the so-called Metaverse.
Ecommerce Fraud Fighter: Accertify’s Mark Michelon on How Brands Can Stop a Growing Threat
Becoming a fraud fighter was not on Mark Michelon’s radar when he interviewed for a finance job at a new company called Orbitz. He got the job and was asked to look at a problem the company was having with chargebacks on its new website. It turned out to be a fraud ring. Soon, Michelon […]
The host of the Commerce Connect podcast highlights all aspects of eCommerce success and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!
This pod has a lot of great topics, special guests, and overall it’s very informative. It’s a must listen. I can’t wait for the next release!
I learned a lot
Whether you are a small or big business, there are some great lessons here from experts on best practices for your ecommerce store.