Commercial Capabilities in 2025 with Anthony Ellison

In the current era of globalization, the world is evolving rapidly and so are its markets. With increasing competition and a constant distribution of new products, a key element for a business to be successful is its capability to adapt and to understand what consumers want. We have invited Anthony Ellison to better explain how this process is happening and to give us some clues on how successful businesses may work in 2025. Anthony is a senior commercial executive with over 20 years’ experience in the consumer products industry. He has worked for companies such as Kellogg, P&G and SC Johnson. Topics covered in this podcast: Evolution of the world and more specifically the FMCG market by 2025. The commercial capabilities required to face these changes. The impact these changes will have on a company’s hiring strategies.