Welcome to the Commercial Grade podcast! Listen in as Christie Bishop, an award-winning Advertising Executive, answers your questions and gives you an insider's look at what really goes into crafting commercial campaigns.
036 | From Dial-Up to Dialed-In: An Insider POV on Media Sales | Lisa Solomon, Founder/CEO, Atheneum Collective
Season #1 of Commercial Grade is a wrap! Season #2 will kick-off after the holidays with new guests, topics & confessions in advertising. Today's finale features ad sales veteran Lisa Solomon, one of the 1st AOL/Microsoft digital ad sales reps (hello dial-up!) before moving onto NBC/Universal & eventually launching the marketing version of Master Class, Atheneum Collective. Lisa explains the ins/outs of ad sales, how the industry has evolved and gives pointers on how anyone can master the art of sales.
035 | Are Consultancies Making Ad Agencies Redundant? | Sam Hawkins, Senior Consultant | Deloitte
Competition amongst ad agencies has historically been fierce yet predictable. An agency's foremost competition was typically another shop with similar offerings: Integrated vs. integrated, PR vs. PR, media vs. media. Recently, the landscape has become increasingly complex with traditional consultancies (Deloitte, McKinsey, Bain & Co.) playing AND winning on agency turf. Sam Hawkins, Senior Consultant at Deloitte, joins to discuss the evolution of consultancies & their impact the agency/client relationship.
034 | Inside the Agency: Creative Direction | Marcus Wesson, Chief Creative Officer| Dailey
Marcus Wesson, award-winning Chief Creative Officer of Dailey Advertising in LA, joins Commercial Grade to talk through the ins and outs of creative production, what it takes to makes an award-winning campaign (think: Carls Jr. burgers & bikinis!) and how he evolved from a junior art director to CCO of a major ad agency. Marcus and Christie also talk through the time they, unbeknownst to them, pitched against each other to win the Call of Duty: Modern Warfare account.
033 | Diversity, Inclusion & Allies in Advertising | Erin Matts, CEO & Anita May, MD, Hearts & ,
In the second part of my conversation with Erin Matts, CEO, and Anita May, MD, of Omnicom's Hearts & Science, we cover a topic high on the priority list of most agencies and corporations: Diversity, Inclusion & Allies in Advertising. From ageism to sexism, Erin and Anita share challenges they've faced and how they approach diversity internally and when hiring. Anita also takes us through the "aha" moment behind P&G's "The Talk," which details the harsh reality African American parents and children face.
032 | Media Magic & The Road to CEO | Erin Matts, CEO & Anita May, MD | Hearts & Science
In Part #1 of "Media Magic & The Road to CEO," Erin Matts, CEO, and Anita May, Managing Executive Director, of Omnicom's Hearts & Science global marketing agency, join Christie to talk about the role and power of media in advertising, evolving approaches to data insights and storytelling, and their respective roads to becoming respected and influential female marketing executives.
031 | Confessions in Advertising, Volume II
Working in advertising undoubtably results in a variety of crazy, funny, unbelievable experiences that I've dubbed, "Confessions in Advertising." Over the past 30 episodes, Commercial Grade guests have shared surreal and memorable moments from their careers that deserve to be retold. Confessions in Advertising: Volume 2, is the second iteration of these wild stories and can be considered a warning (or encouragement, depending on your POV!) to anyone looking to get into advertising.
Entertaining, and informative. The reason podcasts exist. I thought this was just some professional marketer that was spilling the tea on the industry. So much more. She is also married to THE bald Bryan, and such a wonderful human being. I want to read the next book she writes due to her large collection of resources and ability to give little facts that I wouldn’t have known otherwise. I want her friends to be my friends.
Go Mrs. Bald 👍🏼👍🏼
Finally checked this out and so glad I did. Really enjoyed the episode about insurance! One of my new favorite podcasts. 😊
Looking forward to more
I am finally getting caught up and I’m glad I am. A world of marketing I never knew about and is fascinating to learn about. I’m looking forward to the second season and continuing to learn more about what goes into that we are being sold.