425 episodes

Commercial real estate training resources, courses, skills and tips from John Highman. Agents and brokers can get resources and ideas for sales, leasing, and property management of investment property.

Commercial Real Estate Training Online John Highman

    • Business
    • 5.0 • 4 Ratings

Commercial real estate training resources, courses, skills and tips from John Highman. Agents and brokers can get resources and ideas for sales, leasing, and property management of investment property.

    Dialing Into Success: Overcoming the Challenges of Cold Calling in Real Estate

    Dialing Into Success: Overcoming the Challenges of Cold Calling in Real Estate

    In the competitive world of real estate, agents are constantly seeking new strategies to expand their client base and secure more listings. One traditional method that remains a staple is cold calling.
    However, this approach is not without its challenges. Today, we delve into the common hurdles real estate agents face when making cold calls and offer practical solutions to turn these potential setbacks into successful opportunities.
     
    Check out and print the full article about cold calling at our website right here.
     
    The Hurdle of Rejection
    Rejection is an inherent part of the cold-calling process. Many agents struggle with the negative responses they receive, which can lead to demotivation and reluctance to continue.
     
    Solution: Embrace Rejection as a Learning Tool
    Successful agents understand that rejection is not personal. Each 'no' brings you closer to a 'yes' and provides valuable insights into your approach. Use rejection as feedback to refine your pitch and improve your communication skills.
     
    The Challenge of Gatekeepers
    Gatekeepers, such as receptionists or personal assistants, can block an agent's access to potential clients.
     
    Solution: Build Rapport with Gatekeepers
    Treat gatekeepers with respect and kindness. Establishing a positive relationship not only increases your chances of being put through to the decision-maker but also gives you a sense of control over the situation. Remember, if approached correctly, gatekeepers can become your allies.
     
    The Issue of Timing
    Finding the right time to call can be tricky. Call too early, and you may catch someone before their day has begun; too late, and they may be winding down.
     
    Solution: Optimize Your Calling Schedule
    Through trial and error, identify the time slots that yield the best response rates. Typically, mid-morning and mid-afternoon are effective times to reach out.
     
    The Problem of Lack of Preparation
    Cold calls made without adequate preparation often result in poor delivery and a lack of confidence.
     
    Solution: Prepare and Practice
    Before dialling, ensure you clearly understand your value proposition and the needs of the person you're calling. Role-play various scenarios with colleagues to build confidence.
     
    The Obstacle of Irrelevance
    In marketing messages, standing out is more important than ever.
     
    Solution: Personalize Your Approach
    Research your prospects before calling. Tailor your message to address their needs and interests, making your call relevant and engaging.
     
    By addressing these common problems with thoughtful solutions, real estate agents can transform their cold-calling efforts from dreaded tasks into rewarding activities. These solutions have the power to inspire and motivate, turning potential setbacks into successful opportunities. Persistence and a positive attitude are crucial to success in cold calls. Happy dialling!

    • 10 min
    Navigating the Market: The Critical Role of Leasing Reporting in Property Management Today

    Navigating the Market: The Critical Role of Leasing Reporting in Property Management Today

    In the dynamic landscape of commercial and retail property management, staying abreast of market trends is not just beneficial—it's imperative. For landlords, having a clear understanding of the current market conditions, including vacancies and leasing activities, can be the difference between a thriving investment and a stagnant one. This is where the importance of comprehensive leasing reporting comes into sharp focus.
    Check out the parent article here for your printing and reference. https://commercial-realestate-training.com/landlord-reporting-tips-in-commercial-property-leasing/ 
    Leasing reports are more than just documents filled with numbers and statistics; they are a narrative of the property's performance and market position. They provide insights into tenant demographics, rental rate trends, occupancy levels, and competitive analysis. This information empowers landlords to make informed decisions, whether it's adjusting leasing strategies, setting competitive rental rates, or planning property improvements to attract and retain tenants.
    Property managers play a pivotal role in this process. By dedicating time to regularly update their landlord clients with detailed leasing reports, they foster a proactive approach to property management. This ongoing communication ensures that landlords are not left in the dark about their property's status and can quickly adapt to changes in the market.
    Moreover, leasing reports serve as a tool for transparency and trust-building between property managers and landlords. They demonstrate a property manager's commitment to the landlord's success and provide a basis for strategic discussions about the property's future.
    In conclusion, leasing reporting is not just a task to be checked off a list; it is a vital service that property managers provide to their clients. It is the lens through which landlords can view the market and navigate their way to success. As the commercial and retail property sectors continue to evolve, the value of timely and thorough leasing reporting cannot be overstated. It is, without a doubt, a cornerstone of effective property management and a practice that should be embraced and prioritized for the benefit of landlords and their investments.
    Check out the parent article here for your printing and reference. https://commercial-realestate-training.com/landlord-reporting-tips-in-commercial-property-leasing/ 

    • 13 min
    Navigating the Real Estate Market: A Guide for Landlords and Agents on Leasing Negotiations

    Navigating the Real Estate Market: A Guide for Landlords and Agents on Leasing Negotiations

    In this podcast, John Highman talks about how you can and should condition landlords to the real market conditions in leasing property. There are plenty of vacancies to service in commercial property today. This podcast will show you how to work with that opportunity.
    Check out the full article here. https://commercial-realestate-training.com/bridging-the-gap-conditioning-landlords-to-real-time-market-conditions-in-commercial-real-estate-leasing/ 
    What do you need to think about? Before entering any negotiation, a comprehensive analysis of the local real estate market is crucial. This includes studying factors such as current rental rates, vacancy rates, tenant demographics, and economic forecasts. Landlords should also be aware of any new developments, zoning changes, or shifts in consumer behaviour that could affect demand.
    Landlords must set realistic expectations based on their market analysis. Overpricing can lead to prolonged vacancies, while underpricing may attract tenants but ultimately reduce revenue. A balanced approach that reflects the true value of the property in its current context is key to successful leasing.
    Here is the article in printable form for your reference and retention. Bridging the Gap: Conditioning Landlords to Real-Time Market Conditions in Commercial Real Estate Leasing – Commercial Real Estate Online (commercial-realestate-training.com)

    • 16 min
    Conditioning Landlords for Success: Navigating Market Conditions in Commercial Leasing

    Conditioning Landlords for Success: Navigating Market Conditions in Commercial Leasing

    In this podcast today, we share important facts about listing premises for leasing and how you can connect more effectively with landlords to get a better lease outcome.
    Understanding and adapting to real market conditions is a crucial skill for commercial real estate agents in leasing when working with landlords. By staying updated on the market, establishing credibility, setting realistic expectations, using strategic negotiation techniques, and utilizing technology, you can assist landlords in making well-informed decisions that result in successful lease agreements.
    It's important to remember that your role as an agent is not solely to facilitate leasing transactions but also to be a trusted advisor who helps landlords navigate the complexities of the market. By doing so, you can build lasting relationships and a reputation for delivering value in every transaction.
    Check out the full article here for printing and retention.  https://commercial-realestate-training.com/commercial-leasing-agents-talk-frankly-with-your-landlord-clients/ 

    • 12 min
    Calm Prospecting: The Commercial Real Estate Agent's Path to New Business

    Calm Prospecting: The Commercial Real Estate Agent's Path to New Business

    In the high-stakes world of commercial real estate brokerage, prospecting is the lifeblood of success for all agents. However, it's not uncommon for some agents to experience moments of panic and frustration when faced with the daunting task of consistently generating new business. The key to overcoming this anxiety lies in developing and implementing effective prospecting systems that not only streamline the process but also yield fruitful results.  
    In this podcast today, you will learn how to solve 'prospecting panic' and get more clients and listings from your prospecting activities over time. Simply, you can make your real estate business easier.  Get a full copy of the text for this audio program at our website page right here.

    • 13 min
    Revolutionizing Real Estate: The Automated Cold Calling Guide

    Revolutionizing Real Estate: The Automated Cold Calling Guide

    The integration of automation in cold calling systems presents a significant advantage for commercial real estate agents as they strive to find clients and listings. Today, in this podcast we share some ideas about how you can make cold calling a successful part of your real estate day and business. By adopting these strategies, all agents can refine their lead generation process, increase productivity, and stay ahead in a competitive market. As the industry continues to evolve, those who embrace innovation will find themselves at the forefront of success.  Get the full article about this here Automated Cold Calling Tips for Commercial Real Estate Agents – Commercial Real Estate Online (commercial-realestate-training.com)

    • 13 min

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