88 episodes

Public Relations expert Molly McPherson, APR, is your guide to examining how communications can make or break a brand, organization or leader. Discussing the best practices in PR, digital media, crisis communications and social media.

The podcast offers a mix of analysis of current events along with interviews with newsmakers, communications professionals, and business experts from Molly's 20+ years of public relations and crisis communications expertise working for FEMA and heading communications for the cruise line industry.

Confident Communications Molly McPherson

    • Marketing
    • 4.9, 36 Ratings

Public Relations expert Molly McPherson, APR, is your guide to examining how communications can make or break a brand, organization or leader. Discussing the best practices in PR, digital media, crisis communications and social media.

The podcast offers a mix of analysis of current events along with interviews with newsmakers, communications professionals, and business experts from Molly's 20+ years of public relations and crisis communications expertise working for FEMA and heading communications for the cruise line industry.

    How to Bridge the Technical Divide Between Leaders and Employees with Colleen McFarland

    How to Bridge the Technical Divide Between Leaders and Employees with Colleen McFarland

    For leaders, it's not always an easy task to figure out their employees' needs, wants, or struggles in their job, especially if there is a significant age gap.

    On the podcast this week, Molly speaks with change management expert Colleen McFarland on ways that connect and engage digitally with their workforce, industry, and community in a way that reinforces their personal and company's strengths.

    • 32 min
    Eating Your Words: Cookbook author Alison Roman's recipe for an apology

    Eating Your Words: Cookbook author Alison Roman's recipe for an apology

    “Like, what Chrissy Teigen has done is so crazy to me.”

    That statement, in part, was one of the reasons why food writer and New York Times cooking columnist, Alison Roman, faced a severe backlash and a place in the Twitter Hall of Shaming after she attacked the business strategies of the face of the Cravings brand along with Marie Kondo - the best-selling author devoted to helping people declutter their homes.

    Molly shares a 3-part framework for mastering an apology.

    • 20 min
    Creative Pivots for Small Businesses During COVID-19 with Marketing Expert, Krista Fabrick

    Creative Pivots for Small Businesses During COVID-19 with Marketing Expert, Krista Fabrick

    As the impact of the coronavirus quarantines forced many small businesses to close their doors to customers, many small businesses have served up news ways to continue to serve customers and expand their offerings. On this bonus episode of the podcast, Molly speaks with marketing expert Krista Fabrick, who shares advice for small business owners to help simplify and improve their marketing efforts during the downturn in business due to the pandemic.

    • 23 min
    What You Need to Be Telling Your Audience Right Now About Your Pandemic Plans

    What You Need to Be Telling Your Audience Right Now About Your Pandemic Plans

    It's understandable that many businesses adjusted their advertising, voice-overs, and copywriting to show care and concern for customers during the pandemic. However, when does the somber template become overused and ineffective? When is it time to switch the narrative and tell your customers what they need to hear from you?

    Molly shares a 3-part framework for communicating precisely what your audience wants to hear from you during this phase of the pandemic, or for any crisis impacting your business.

    • 19 min
    How to Be an Exceptional Podcast Guest with Kelly Glover

    How to Be an Exceptional Podcast Guest with Kelly Glover

    Podcasting has become one of the most effective communication mediums today. Whether it's a weekly internal program for employees or sitting in as a guest in an area of focus, leaders can utilize podcasting for optimal reach and influence.


    On this week's podcast, Molly speaks with Kelly Glover, the founder of the Talent Squad, who helps clients get booked on podcast interviews to reach their ideal clients. In this episode, Kelly shares her tips for being an exceptional guest.

    • 28 min
    How to Write During COVID-19: 3 Steps to Communicate Better During the Pandemic

    How to Write During COVID-19: 3 Steps to Communicate Better During the Pandemic

    As leaders and communicators head into month three of responding to the coronavirus outbreak, many are starting to feel the stress creating content. 

    I know I feel it. However, writing would feel far more overwhelming to me if I couldn’t tap into one of my favorite writing resources: my favorite writing coach, Ann Wiley.  

    In this episode, Ann teaches how to write during a crisis to make your messages clear, compassionate, and confident. 

    • 41 min

Customer Reviews

4.9 out of 5
36 Ratings

36 Ratings

Mary Beth West ,

A PR Tower of Wisdom!

Love Molly’s podcast in both style and substance. She is emblematic of what every public relations leader should hope to be: completely in command of her subject matter and bold / brave in the way she conveys her wisdom ... A regular must-listen on my list of favorite podcasts!

Kopfjager ,

Sooooo Good!

What an amazing podcast! So much current information!!! Loved the interview with Sarah about gen z. I’m definitely getting her book.
Thank you Molly excellent work!!!

Nyala Thorpe ,

wonderful

I love this show, its informative and helpful. Always looking forward to the next episode

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