Communicating Purpose with John Higginson Communicating Purpose with John Higginson

It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast, with Laura Elms, Head of Sustainability at Human Forest for National Bike Week.
HumanForest is London’s most sustainable e-bike app. It’s fleet of bikes are 100% electric and are free for the first 10 minutes of riding. They are trying to get Londoners out of cars and onto bikes in a bid to cut carbon emissions.

Laura worked in agency and at AI platform Dataminr before joining Human Forest.

In our discussion, we covered:

🚲The difficulties of running their service through the pandemic

🚲How they countered bad perceptions of their app through a very human campaign

🚲Why it's so important their messaging reflects the team at Human Forest

It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast, with Celia Pool, Co-founder of Dame.
Dame provides sustainable, chemical free and carbon negative period products. Dame created the world’s first reusable tampon applicator, period pads and pants.

They are now stocked in stores such as Sainsbury's, Boots, Ocado, Waitrose, ASOS and Next, and are a fellow B-Corp.

Before setting up Dame, Celia worked at art trader Sotheby’s and founded Sanitary Owl, which offered period products as a subscription service.

In our discussion, we covered:

🎙️The battle to get people talking about taboo subjects like period products

🎙️The importance of design increating a brand for sensitive subjects

🎙️Why Celia pushes herself to read views that she disagrees with

Celia also shared with us why she was so impressed by Girls Gils Girls magazine’s ‘Be a lady, they said” campaign.

It’s my pleasure to share with you the latest episode of Communicating Purpose. In today's podcast is Stop Food Waste Day. I've spoken to Emilie Vanpoperinghe, Co-Founder & CEO of Oddbox.
As it’s name suggests Oddbox brings people the wonky shaped fruit and veg that might otherwise be scrapped. 

Before setting up Oddbox in 2016, Emilie had a 15-year career in finance. Sheworked in France, India and the UK for 3M, BT and charity The Girl Effect. 

In our discussion, we covered:

🍎 Why Emilie gave up finance for a purpose-led business

🍎 How Emilie changed her mind on influencer marketing

🍎 How Oddbox created a campaign featuring inclusive sexual proclivities, such as BDSM, to pull in a younger audience

It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast where I'll be speaking to Willemijn Peeters, founder of Searious Business.
Searious Business works with businesses and governments to help analyse their environmental impact and find solutions which benefit themselves and the planet.

Willemijn’s background comes from business. She started her career at Phillips before working with businesses on their social responsibility at Dutch NGOs Switch and Natuur en Milieu.

Willemijn is also the ocean ambassador of the Netherlands, and is currently advising the UN on their negotiations for a global plastics treaty.

In our discussion, we covered:

🌎The difficulties when just starting out as a purpose-driven social enterprise

🌎 The importance of trusting your intuition in business

🌎 Why Willemijn loves dancing to destress after a tough day

Willemijn also shared her fascinating insight from within the negotiations for a global plastics treaty. I hope you enjoy.

It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast with Adeela Warley, CEO of CharityComms.
CharityComms raises communications standards in the third sector and represents charity communicators within the PR industry.

Prior to her work at CharityComms, Adeela was head of communications at Friends of the Earth.

Adeela spent two decades at Friends of the Earth during which she dedicated her time to on a range of campaigns that influenced green legislation.

In 2021 Adeela was awarded an OBE as part of Queen Elizabeth's New Years honours list for her services to charity.

In our discussion, we covered:

🌎The importance of knowing your audience for communicators

🌎 The worst advice she ever received during her career

🌎 A fascinating anecdote of how she influenced the 2008 Climate Act with Friends of the Earth

Adeela also shared her insights on the importance of having a hopeful message that your audience can get behind, that would be of value to anyone working in communications.

It’s my pleasure to share with you the latest episode of the Communicating Purpose
podcast with Bianca Shead – Director of Global Strategic Communication of
The Nature Conservancy.
Bianca joined TNC following a career in the beverage industry, leading brand
and communications at Molson Coors, SAB Miller and Asahi Europe.

At the Nature Conservancy she is responsible for its global messaging strategy
in facing the twin crises of biodiversity loss and climate change as well as
looking after people. 

In our discussion, we covered:

🌎The importance of cooperation for large-scale issues
like biodiversity loss

🌎 What we can learn from our communications challenges

🌎 The best ways to unwind after tough days at work

Bianca also shared fascinating stories of how large corporations can implement
sustainable practices into their existing operations.