7 episodes

The lecture, embedded within the Summer School “Communication in a Global Context” of the Purdue University, held at the University of Siena, offers an overview of the theories and practices of public relations, its functions in organizations and its role in society, underlining the involvement of public relations in strategic management.
The collection contains 3 video content, 3 audio content and 1 PDF content:
01: Strategic management: an overview – video
02: Strategic management: an overview – audio
03: Strategic public relations – video
04: Strategic public relations – audio
05: Organizations and public relations – video
06: Organizations and public relations – audio
07: Slide – pdf

Communication in a global context Università di Siena

    • Arts

The lecture, embedded within the Summer School “Communication in a Global Context” of the Purdue University, held at the University of Siena, offers an overview of the theories and practices of public relations, its functions in organizations and its role in society, underlining the involvement of public relations in strategic management.
The collection contains 3 video content, 3 audio content and 1 PDF content:
01: Strategic management: an overview – video
02: Strategic management: an overview – audio
03: Strategic public relations – video
04: Strategic public relations – audio
05: Organizations and public relations – video
06: Organizations and public relations – audio
07: Slide – pdf

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